OnePitch

07/21/2025

Happy Monday besties 😘

07/17/2025

📣 Calling all PR pros! Want a rare look at how journalists really evaluate pitches?

Join us for Pitch Palooza on July 31 at 11am PST, featuring Philip Berne, Senior Editor at TechRadar. He’ll review real pitches from our community and offer live, honest feedback.

🧠 Prep with our brand-new Pitch Guide: https://hubs.ly/Q03xy7-00

🎟 Access to the live session is exclusive to our Pitch Posse members — don’t miss out!

Discover what journalists really want in a pitch with insights from over 200 interviews. Learn about interview preferences, pitch structure, follow-ups, and more to build stronger media relationships.

07/15/2025

🎤 Want to pitch like a pro?

On July 17 at 12pm PT, Observer’s Senior Arts & Culture Editor, Christa Terry, is joining us for Pitch Palooza to give live feedback on real PR pitches. You don’t want to miss this!

We’ve put together her exclusive Pitch Guide to help you prep — everything you need to know about pitching her, from story ideas to mistakes to avoid.

💬 Comment “Pitch Guide” below and we’ll send you the link!

07/15/2025

👀 Want to know how to stand out in a retail editor’s inbox?

Nicole Silberstein, Editor in Chief at Retail TouchPoints, keeps a zero-inbox policy—and yes, she’s scanning your pitch within 30 minutes. On this episode of Coffee with a Journalist, she shares her PR pet-peeves, what makes a subject line pop, and how AI is changing the newsroom.

🎧 Read the full episode recap here: https://hubs.ly/Q03x99DZ0

07/10/2025

🗓 Mark your calendar: July 17 at 12pm PT

Pitch Palooza is back—this time with Christa Terry, Senior Arts & Culture Editor at Observer. She’s reviewing real pitches live and sharing the inside scoop on what it takes to stand out.

Want to pitch her one day? Start with her Pitch Guide →
📖 https://hubs.ly/Q03wxZch0

It’s packed with:
✔️ Her contact info
✔️ Her top pitching preferences
✔️ What PR mistakes drive her nuts

🎟️ Want a seat at the live event? Only members get in. Join the community now and don’t get left out!

07/08/2025

This week on Coffee with a Journalist, we talked with Anna Mahan, Associate Commerce Editor at Country Living, who gave us a peek into what it’s really like sorting through thousands of product pitches.

She shared how to stand out in a crowded inbox, why affiliate links matter, and her must-have pitch checklist (yes, clear subject lines and price points are non-negotiable!).

If you’re in PR or work with brands looking to get into major shopping stories, this is one episode you don’t want to miss.

🎧 Read + listen here: https://bit.ly/4lk7KdI

On this episode of Coffee with a Journalist, we’re joined by Anna Mahan, Associate Commerce Editor at Country Living.

07/03/2025

PR pros! 📣

We’re thrilled to host Gabriel Perna, Digital Health Editor at Modern Healthcare, for our next Pitch Palooza on July 15 at 12pm PST. He’ll be reviewing real PR pitches and sharing direct feedback on what works—and what doesn’t.

Before you join us, check out his Pitch Guide with everything you need to know:
✅ Contact info
✅ Pitching dos and don’ts
✅ Story types he actually wants
✅ Best time to reach out

🎯 Read the blog and join us for a one-of-a-kind event:

Discover what journalists really want in a pitch with insights from over 200 interviews. Learn about interview preferences, pitch structure, follow-ups, and more to build stronger media relationships.

07/01/2025

This week’s Coffee with a Journalist features Jill Manoff, Editor in Chief at Glossy and Modern Retail.

She breaks down what makes a story stand out in the fashion, beauty, and retail space—plus why she values originality over “firsts,” how she uses conferences to spot trends, and what PR pros should always include in subject lines.

Full of practical advice and candid insights—listen here: https://hubs.ly/Q03vj7G60

06/28/2025

When your go-to media list isn’t hitting, it’s time for a fresh strategy. That’s exactly what Julian did using OnePitch—and it paid off big.

📣 15 new contacts added.
🎯 A Bankrate interview secured (a top goal for the client!).
✨ That’s targeted pitching at its best.

We’re all about helping PR pros pitch smarter, not harder.

06/26/2025

🚨 New on the blog: 4 Journalists to Pitch For Pets & Pet Products! 🐾
From chew toys to cat treats, we’ve rounded up the go-to reporters who actually want to hear your pitch.
💡PS: Our private Slack community got early access to the list this morning.
🔗 Read the full post here: https://hubs.ly/Q03tFHby0

06/24/2025

🚨 New episode of Coffee with a Journalist is live! 🚨
This week, we’re joined by Shoshi Parks, Executive Editor at 7x7 — the beloved Bay Area lifestyle magazine.

Shoshi shares how she went from anthropology PhD to leading one of the region’s most iconic publications. We dive into what makes 7x7 special, what she looks for in a pitch (and what to avoid), and get a sneak peek at her upcoming book, The Human Zoo.

If you’re in PR, freelance writing, or just love editorial storytelling, this episode is packed with smart, real-world advice. Tune in here: 🎧 https://hubs.ly/Q03tfNWR0