OnePitch

09/25/2025

Breaking into ad tech coverage? You’ll want to know how to pitch Sarah Sluis, Executive Editor at AdExchanger.

Our new Pitch Guide reveals what she’s looking for, what she skips, and how PR pros can stand out.

📥 Download the full guide here:

Learn how to pitch Sarah Sluis, Executive Editor at AdExchanger. Get insights on her beat, pitching style, and what PR pros need to know.

09/24/2025

Even an exclusive from a top fintech company wasn’t enough to land coverage in Fortune. Why? They wouldn’t share the acquisition price. Leo Schwartz explains why one missing detail killed the story.

Want to attend our next Pitch Palooza? Sign up here: https://hubs.ly/Q03JS4MG0

09/18/2025

October is Cybersecurity Awareness Month, and yup, we've got a list for that 😜

We rounded up 7 reporters actively covering cyber threats, breaches, and policy in 2025.

Get to know who’s writing what and grab our free cybersecurity media list with even more contacts.

Read the blog + download the list here:

Pitch smarter this Cybersecurity Awareness Month. Meet seven cybersecurity reporters actively covering emerging threats, policy, breaches, and risk.

09/17/2025

‼️NEW RESOURCE ALERT!!!! ‼️

We just dropped a new tool that’ll make a custom media list for you, for free.

All you do is drop in your pitch, and we’ll send back a curated list of journalists who actually cover your topic. No spreadsheets, no hours of research, just a list you can use right away.

Give it a spin here:

Build the perfect pitch using our custom PR GPT and generate a free media list of journalists!

09/11/2025

Looking to land coverage in the health and wellness space? 🌱📰

We’ve rounded up 5 Health and Wellness Journalists to Watch—a must-read for publicists who want to pitch smarter and build meaningful media relationships.

Read the full list 👉

Discover 5 key journalists to pitch at HLTH 2025. Learn their beats, recent coverage, and how to connect ahead of the year’s top healthcare event.

09/09/2025

Pitching fintech, crypto, or venture stories? 🚀

This month’s Pitch Palooza on 9/16 is free to attend and features Leo Schwartz, Senior Writer at Fortune, where he covers the future of money, fintech, and financial regulation.

He’ll be reviewing real pitches live, sharing what makes a great story, and answering your questions.

👉 Learn more and secure your free spot here: https://bit.ly/4lUt6xT

And if you want to prep before the session, grab our Pitch Guide for Leo to learn his preferences and what lands in his inbox: https://bit.ly/45P2mdn

09/04/2025

Calling all PR pros! 📢

We’re bringing SecurityWeek Managing Editor Eduard (Ed) Kovacs to our next Pitch Palooza on 9/24 at 8am PT! He’ll be sharing what makes a pitch stand out, examples of pitches that worked, and answering YOUR questions in a live Q&A.

Cybersecurity clients? Industry news? Data breaches? This is your chance to learn how to land a story with one of the top voices in the field.

✅ Download his Pitch Guide now to prep: https://hubs.ly/Q03G5wmV0

08/28/2025

HLTH 2025 is right around the corner, and with 150+ journalists expected, it’s one of the year’s biggest opportunities for healthcare PR pros. 📰✨

We’ve rounded up 5 must-pitch journalists covering healthcare, health tech, and policy—so you can get your story in front of the right people before the conference.

👉 Check out the list here:

Discover 5 key journalists to pitch at HLTH 2025. Learn their beats, recent coverage, and how to connect ahead of the year’s top healthcare event.

08/26/2025

Ever wonder what journalists really want in their inbox? 🤔
Our Pitch Guide series gets the answers straight from reporters themselves.

This month we’re spotlighting Cole Claybourn, Education Reporter at U.S. News & World Report. He covers admissions trends, higher ed accessibility, and MBA programs — and now he’s sharing exactly how he likes to receive pitches.

✅ Get the downloadable Pitch Guide here: https://hubs.ly/Q03FlHLS0

PLUS — if you’re a member, join us for a live Pitch Palooza with Cole on Wednesday, August 27 at 9am PT. A rare chance to pitch him directly and get live feedback! 🎤

08/21/2025

🔥 Pitch Palooza is BACK! 🔥
Join Heather Taylor, Senior Writer at GOBankingRates and PopIcon, live on August 26 at 11 AM as she reviews pitches and shares what catches her eye.

Want to prepare? Download her exclusive Pitch Guide here:
https://hubs.ly/Q03CfPFm0

Not a Pitch Posse member? Sign up now to get access to this event and our private Slack community:
https://hubs.ly/Q03CfQ490

08/07/2025

Getting your brand noticed in today’s crowded digital world isn’t easy — but we’ve got you covered! Our latest blog shares 8 practical ways to improve your press outreach, from finding the right media outlets to crafting stories journalists actually want to share.
Whether you’re new to PR or looking to sharpen your skills, these tips can help you get your story heard.

And if you love chatting all things PR, join OnePitch’s private Slack community! It’s a supportive space where publicists, freelancers, and communications pros share advice, swap stories, and tackle everything from pitching journalists to using AI tools like ChatGPT.

Check out the blog and join the conversation today!

👉 https://bit.ly/3JlnXB3

08/05/2025

🚨 New Coffee with a Journalist ep featuring Aly Walansky, freelance writer for Forbes, Yahoo, Travel + Leisure, and more.
She’s sharing all the real talk about:
☕️ Surviving her “absolutely absurd” inbox
📬 Why her Substack is a must-read for publicists
❌ Pitch pet peeves—vague subject lines, ghosting, and “add us in?” requests after stories go live
🤝 How in-person (or genuinely friendly) connections make a difference
🧠 Why AI can’t replace authentic, human storytelling

Whether you’re in PR or media, this episode is full of useful insights—and a few laugh-out-loud lines (burger + cheese reference, anyone?). 🍔

🎧 Listen now:

On this episode of Coffee with a Journalist, we’re joined by freelance writer and Forbes contributor Aly Walansky, whose work appears in Yahoo, Travel + Leisure, and more.