Pretzel Logic Productions

06/05/2025

Coming in HOT (and with our mouths watering) with our new sizzle reel! Careful — you don't want to miss the "it" factor in the video. By "it," we mean the details that make a work of art exceptional. It is the song you just can't get out of your head, the food styling that makes your stomach grumble, and the totality of the story that captures your audience's attention and makes them think, "I need 'it.'" This ... is "it."

Watch a quick, 72-second commercial video montage of our most recent, tasty video shots.

https://vimeo.com/1056177741/aa3ed139c8

12/31/2024

It was a pleasure shooting from coast to coast this year with incredibly talented clients, cast and crew! Thank you for being part of our journey and see you in the new year!!

12/23/2024

All of us here at PLP wish you a happy holiday season! It has been a wonderful year and we can't wait to see what 2025 brings 🫶🏻🍾

11/27/2024

We have so much to be grateful for! Especially the small things, like cranberries 🍽️🤩 Thank you to everyone we had the pleasure of working with this year 🫶🏻 We hope you have a wonderful Thanksgiving!!

10/25/2024

We are incredibly proud of our partnership with Fresh Start Surgical Gifts, an organization that truly transforms the lives of children in need. Recently, we had the privilege of learning about their newest initiative—the “Unbranded” program. This powerful initiative provides hope and a fresh start to survivors of human trafficking by offering free tattoo, branding, and scar removal services.

Keelin and Taylor from Generate Hope visited us at Lightz Out Studios to share more about their collaboration with Fresh Start's Unbranded program. This program gives survivors of human trafficking the opportunity to remove painful reminders—scars and brands—from their bodies, helping them take another important step in their healing journey. To learn more about the Unbranded for a Fresh Start initiative, visit: www.unbrandedforafreshstart.org

10/08/2024

Breaking in our freshly built Lightz Out Studios with Huey Magoo's and their new Sweet Caroline Combo!!

InnoVision Marketing Group

09/03/2024

Thank you to everyone at Unbranded for a Fresh Start for sitting down with us to share about their program. It is an honor to work with such an amazing team.

08/27/2024

Behind the scenes with Buddy's bar-b-q! Bet you can't guess how many hushpuppies were consumed during this shoot 🤔

08/16/2024

Dig up that bucket from 2014 because our CEO, Ric Militi, has challenged YOU to the Ice Bucket Challenge!

Help us spread awareness for ALS by participating in the 10th anniversary of this challenge and using the hashtag . You may also donate to the cause at ALS.org.

The ALS Association FOX 5 San Diego

07/23/2024

Proud to unveil this Buddy's bar-b-q commercial we cooked up. Huge thanks to InnoVision Marketing Group and our fantastic client, Buddy's bar-b-q, for having us in Knoxville, TN for this one!

Script & Creative Direction: Ric Militi & Giselle Campos
Directors: Ric Militi & Giselle Campos
Executive Producer: Matt Lopman
Producers: Agnieszka Switala & Camden Phillips
Director of Photography: Matt Lopman
Editing & Motion Graphics: Evan Klein

07/03/2024

The 4th of July is here and with it comes one VERY important question: how many hotdogs can you eat in one day? Get your grill started, your lemonade flowing and find out! We wish you a fun and safe holiday weekend! 🌭🍋

06/26/2024

We are thrilled to announce that our Krak Boba spot has won a Sandie Award for Best Campaign! A big thank you to Krak Boba and our partner, InnoVision Marketing Group. Special shoutout to our lead editor, Josie Gamper Sughrue, for her exceptional editing and motion graphics full of “personalitea.” Kudos to our production team and wonderful cast for their incredible work!

Script & Creative Direction: Ric Militi & Giselle Campos
Directors: Ric Militi & Giselle Campos
Executive Producer: Matt Lopman
Producer: Agnieszka Switala
Director of Photography: Matt Lopman
Lead Editor: Josie Gamper Sughrue
Production Coordinator: Camden Phillips

Creative Direction: Ric Militi & Giselle Campos Producer: Agnieszka Switala EP: Matt Lopman Lead Editor: Josie Gamper Sughrue Production Coordinator: Camden…