Jeniffer Thompson Consulting

07/17/2025

Monkey C Media's latest post explains the difference between passive and active book marketing and tells you why using a combo of the two is the key to success!

Passive book marketing and active book marketing both have their strengths but they work best when used together.

07/16/2025

Indie authors! Here's an opportunity you may want to check out. Submissions are open now for next spring's Tucson Festival of Books.

The Tucson Festival of Books welcomes indie authors to participate in our Indie Author Experience. Apply by September 30 to be considered for an opportunity to engage with festival attendees at our indie author pavilions! Select authors may also be chosen for presenting author panels at the 2026 fe...

07/15/2025

Let's hope more states get on board with this solution!

Rhode Island signed into law the Freedom to Read Act on July 10. The law is the first to guarantee writers and readers a right to sue for censorship, and shields librarians from criminal prosecution.

07/10/2025

Brands succeed because of their unique value propositions. Authors can use the same strategies to set themselves apart and show their audiences what they offer that others don't with a unique writer proposition.

Find out how knowing your unique writer proposition can set you apart, strengthen your brand and grow your audience.

07/09/2025

This is still going on, so check them out! You can get deals and support indie bookstores.

Prompted by Amazon’s annual Prime Day sale, Bookshop.org, Libro.fm, and the American Booksellers Association have launched incentives and campaigns to encourage customers to shop with independent retailers July 8–11.

07/08/2025

Subtitles can make a difference. It's all about the metadata. https://buff.ly/P9sG1Lh

07/03/2025

Authors don't have to be active on social media. But if you do feel like you're up for it, and don't know where to start, here are some tips.

Connecting with your audience online via social media isn’t for every author. But if you’re up to it, we have some tips!

07/02/2025

Every season is a good season for kicking back and relaxing with a good book and a favorite beverage, but if you're looking for something new this summer, this may inspire you. Do you have a summer reading list? Have you had a chance to get into it?
https://buff.ly/2Q8kPUk

07/01/2025

If you're wondering about advertising your book on social platforms, and how to make it work, this podcast is for you!

Advertising on Google, Facebook, Instagram, and various social media sites can be exceptional exposure for your books and possibly lead to more sales, but which platforms are better for garnering sales as compared to visibility, and what types of images and copy work best for each site? Also, how lo...

06/26/2025

An author messaging strategy helps you find your voice and keep it consistent and authentic. And that's how you connect with readers and build a sustainable brand!

A messaging strategy allows authors to communicate with their audience in a way that is authentic and consistent. Learn more about it here.

06/25/2025

I like this approach! "A Chinese proverb that gets bandied about states that a journey of a thousand miles starts with a single step. Holding onto that concept can be important early on as an author." https://buff.ly/YJHuZyF

06/24/2025

You can register for this free talk and Q&A session on making authentic connections with your readers here. It's tomorrow afternoon, so mark your calendars!

During this talk, Erin will show you how and (when) to "show" and "tell" your story -- so you can create an authentic connection with your readers, keep them engaged throughout your story, and build real trust that maintains their connection with the narrator, your story, and the characters living i...