Jeniffer Thompson Consulting

09/24/2025

Now that fall is here, who else is looking forward to spending free time getting cozy with a warm beverage and a good book?

It may still be in the 70s in New York, but autumn, they assure me, approaches. This means it’s time for Literary Hub’s annual Ultimate Fall Reading List, in which (in case you’re new) …

09/24/2025

Dreaming of seeing your indie book on the shelves of your favorite bookstore? IBPA PubSpot has some tips.

While the book sales landscape has changed drastically over the last few years, brick-and-mortar stores remain an integral part of an author’s potential success. Authors dream of seeing their book stocked on the shelves of their local store, and publishers understand the sales potential of having ...

09/18/2025

Looking forward to this session with Emily and the team at Author to Influencer.

09/18/2025

There are many ways to build your author platform, and publishing your writing beyond your book is one super effective way to do it.

Start building your author platform by writing beyond your book. Why? To grow your audience through name recognition, authority and trust.

09/17/2025

Important information for both traditionally published and self-published authors. Book marketing is an ongoing effort.

It’s hard to execute book publicity perfectly the first time around, but there’s a lot you can do to give your project the best shot at visibility.

09/16/2025

Building an author email list is the first step to a direct connection with your audience and growing your fan base.

Author email lists allow direct contact with your audience & integrate passive and active book marketing. Learn how to build one, and use it.

09/10/2025

Want some insight on how the publishing world is changing and how that may affect you and your decisions as an author? Jane Friedman was kind enough to remove the paywall in celebration of the 10th anniversary of her newsletter, The Bottom Line.

To mark the 10-year anniversary of this newsletter’s launch, here’s a look at some of the biggest industry changes in the past decade.

09/09/2025

"Your voice is the high-level tone for your overall messaging. A well-developed and consistent voice hooks readers and turns them into fans."

A messaging strategy allows authors to communicate with their audience in a way that is authentic and consistent. Learn more about it here.

09/04/2025

I always recommend writing several versions of your professional bio so they'll be on hand for when they're needed. But your short professional bio will be used the most, and you need to fit in all the essentials with a limited word count. Here's a formula for getting it right.

If you put effort into writing a short professional bio now, you'll have it handy when you need it. This is the formula for getting it right.

09/03/2025

Some great first-hand insight on having a successful book launch!

In terms of reaching new readers, literary citizenship might prove to be a better investment than any money paid to an online marketing guru.

09/02/2025

You'll have a much greater chance at success if you begin planning long before your book is published.

Growing your author platform is a process. Part of that process is increasing your visibility. Here are four steps to follow to do that.

08/28/2025

Because book cover design is so nuanced, sometimes knowing what not do is more helpful than a list of rules you should follow.

Recognizing these 5 book cover design mistakes will help you avoid costly problems. Because sometimes it's easier to know what NOT to do.