04/19/2024
Kudos to our friends at @ for their great work introducing adidas Golf's new apparel fabric - TWISTKNIT and TWISTWEAVE. A new pathway to performance.
For the shoot, they strung up the studio from floor to ceiling with lines and used clips to pull and stretch Adidas's latest innovation in performance materials. They did this to illustrate how this new fabric is designed to provide a better range of motion while reducing the overall weight and density of the material. They even brought in a golf pro to demonstrate.
If you like cinematic VFX, you will love their work.
This is "Adidas - TwistKnit TwistWeave" by Freise Brothers on Vimeo, the home for high quality videos and the people who love them.