The platform itself is built by publishers, for publishers, it uses a variable CPM model, through proprietary algorithms based on a self-serve live bidding platform. For the initial phase we are leaving it as a run of network platform, available for publishers to freely use to sell their inventory to their client base. Advertisers are also able to resell their existing inventory that they are unab
le to monetize via the Traffic Haus platform. Select the ad size, location, volume, Geographical location, and device(s) you would like to advertise on and bid for traffic. Our algorithm takes each advertiser's bid and budget into account along with the minimums set by us or the pub, as well as the geographical makeup and other proprietary valuations, based on the bid and comparative data, the system and allocates the traffic accordingly. Set the price you wish to pay and have the flexibility to quickly adjust your bids in real time, taking control of your ROI.
