Abrar Saeed

08/17/2026

Video Editing Is All About Psychology Of People.

07/14/2026

I spent hours editing a video last month, and I did everything "right."
​Fast cuts. Loud background music. Text popping up every single second.
I thought, "This is exactly what keeps people watching."
​But my retention graph completely flatlined. People were scrolling away after just 10 seconds. I felt exhausted and completely defeated.
​Out of pure frustration, I went back into the timeline. I deleted all the background music. I removed the fast, flashy clips.
​Instead, I did the unthinkable. I left the screen completely black for four whole seconds. Just a deep voice speaking in the dark.
​Then... BOOM.
A heavy sound effect and a single, powerful image.
​It felt so wrong. It broke every editing rule I had ever learned. But I posted it anyway.
​The result? The retention skyrocketed. Viewers were absolutely hooked.
​I sat there staring at the screen, wondering, why did this actually work?
​Then I learned about a concept called "Expectancy Violation Theory."
​As humans, our brains are wired to predict what happens next. When we see the same loud, fast edits everywhere, our brains go on autopilot. We get bored. We swipe away.
​But when you suddenly break that pattern—when you give someone total silence instead of noise—the brain wakes up. It panics just a little bit. It HAS to know what happens next.
​I realized we don't need more noise to hold attention. Sometimes, the most powerful thing you can do is break the pattern and give them silence.
​Where else do we blindly follow the "rules" just because everyone else is doing it?

07/08/2026

French Revolution

06/23/2026

06/19/2026

06/05/2026

Our Biasness