
08/26/2025
For Netflix's BIGGEST sports title of year: ๐๐ฎ๐ฆ๐ณ๐ช๐ค๐ข'๐ด ๐๐ฆ๐ข๐ฎ: ๐๐ฉ๐ฆ ๐๐ข๐ฎ๐ฃ๐ญ๐ฆ๐ณ ๐ข๐ฏ๐ฅ ๐๐ช๐ด ๐๐ฐ๐ธ๐ฃ๐ฐ๐บ๐ด, we worked up a suite of bespoke OOH and print assets to give the title the fanfare it deserves. ๐
Referencing classic '90s aesthetics and the drama that made the Dallas Cowboys who they are today, we delivered six character posters that chart the impact of Jerry Jones and his classic team on the game as we know it.
We then took these themes even further with a custom Cowboys t-shirt print. Designed to be unapologetically Americana and nostalgic, these shirts have been designed to bring the show into the real world as merchandise at the show premiere and other promotional events.
Project page link in bio