02/19/2026
This past January we produced several videos for the New Balance Global Town Hall — and as part of it, we cut together this hashtag .
We decided to experiment a bit on this one and used a few AI tools to help create some of the transitions. Check out the first :30 seconds… and no, we didn’t fly a drone inside the event 😄
A lot of people have been asking if we’re using AI in our work. The answer is yes — but as a tool, not a replacement. It’s another piece of the toolkit. In this case, it helped us create some big, dynamic looks without adding extra on-site gear or post budget. And let’s be honest… budgets are always a thing.
At the end of the day, it’s about finding smart, creative ways to make content feel elevated without overcomplicating it. Always looking for Supersweet ways to make it happen.
