Unboxd We're changing the narrative of women in the media.

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Unboxing is a beautiful thing

Founded by Nitasha Syed, Unboxd celebrates the beauty of intelligence through the voices of inspiring women. The idea budded in 2016, when Nitasha – a makeup-loving, fashion forward senior at Canada’s Simon Fraser University – struggled to identify with the most public role models in STEM. Inspired by her father’s background in computer science, she had chosen a professional field that would prove to be mentally riveting, but personally conflicting. Whether because of gender norms, cultural expectations or lack of representation in the media, Nitasha felt divided. How would it feel to continue on this path and, quite literally, what would it look like?

From this conflict blossomed Unboxd; a beautiful media platform built to house the stories of like-minded people who challenge norms, inspire others, and push boundaries forward.