Luma Creative

We are a video production company from San Francisco California

03/02/2026

When GQ and Thom Browne were in town for the GQ Bowl, they tapped Luma Creative for local production support on the opening of their Fall 2026 collection with Vinnie Hacker.

We staffed an all-star Bay Area crew, including producers, DP, 1st AC, makeup, and PA support to keep the set running smoothly while the creative team did their thing. Tight schedule, great collaborators, beautiful final film.

Grateful to the GQ and Thom Browne teams for trusting us to be their local guides. Love how this one turned out!

Crew:
Director: Nick Collett
EP: Cara Marceante
Global Visuals Production Director: Victoria Graham
Production Company:
EP, Luma:
Head of Production, Luma: .gotthardt
Producer, Luma:
DP:
1st AC:
Talent Booker: Randi Peck
Location Manager: Cathryn Blum
Line Producer: Jen Santos
PM: Evie Roop
MUA:
Hairstylist: Shelly Cross
PA: .xyz
Editor: Jeb Burroughs
Supervising Editor: Rob Lombardi

12/05/2025

Recently, we partnered with on a project that reminded us exactly why we love what we do.

The story follows the founder traveling to Canada to visit his mom after her recent stroke, bringing her one of his very first Vestaboard Notes. We handled everything from early concept development to sending our shooter on the road with him and shaping the edit into an intimate piece that captured every emotion along the way.

The final video struck a chord online and quickly went viral, but more importantly, it shows what thoughtful storytelling can do. Grateful to help bring moments like this to life!

Production Company + Creative Agency:

Crew:
Executive Producer:
Creative Director:
Producer: .gotthardt
DP/Editor:

11/07/2025

A little while ago, we shared behind-the-scenes of our shoot with SiFly. Now here’s the final product launch video, showcasing everything our team brought to the table.

Over two days, we captured dynamic aerial footage, high-speed drone comparisons, cinematic camera work, and integrated advanced VFX to bring this cutting-edge technology to life. From concept to final delivery, we handled every phase to create a video that’s clear, engaging, and visually striking.

Proud of the team for turning complex tech into a story that captivates and inspires.

Production Company + Creative Agency:

Crew:
Executive Producer:
Creative Director + Director:
Copywriter: Josh Denberg
Producer:
DP:
AC:
G&E:
Grip: .gotthardt
PA: .murray
PA:
Drone: .ent
BTS: +
VFX:
Editor:
Color: / .color

09/29/2025

We recently had the chance to bring a print and packaging manufacturer’s behind-the-scenes process to life on camera. From the mechanical precision to the skilled hands operating each press, we captured every detail. With a focused crew, we highlighted the craftsmanship and energy that go into producing high-quality printed materials. A big thank you to everyone who helped make this shoot a success!

Production Company:
EP/Director:
Producer: .gotthardt
Cam Op + Editor:

08/19/2025

A recent Bay Area project had us capturing factory floor action and producing an animation for a robotics manufacturer. With a small, agile crew, we were able to achieve high production value and tell their story effectively. Huge thanks to the team who made it happen!

Production Company:
EP/Director:
Creative Director:
Producer: .gotthardt
Cam Op + Editor:
Animation: .513

05/22/2025

We may have crashed a car and spent too much money but we did walk away with a Gold on our Rivian spot! Huge props to the entire team on this one.

Director -
EP -
EP -
EP/Producer -
Associate Producer -
Production Manager - amberkaelie
Production Manager -
Project Manager -
DP -
1st AC -
2nd AC -
1st AD -
Gaffer -
Gaffer -
Key Grip -
BBE -
Swing - Cory Andrews
Vexo.Ent / VO - FPV Aerial Team (.vexo, , .fpv, )
Armed Car -creative.co
(Griffin Conway, Levi Thompson, Mikal Kelaidis)
Production Designer -

Set Dresser - stewfaun
Production Sound Mixer -

Steadicam -

MUA -

Stunt Drivers - Ty & Rob
BTS -

BTS -

Cam PA -

PA (Car Detail) - Pedro Pureco
Prod Coordinator/Key Set PA -

PA (Swing/Shuttle) -

PA + BTS -

Storyboards -

Writer -

Land owner -

Casting -

Cast -

Post Production team:
Editor -

Assistant Editor -

Colorist -

Re-recording Mixer -

02/27/2025

BTS shots from a new project with !!

Production:
EP/Director -
Producer -
Creative Producer -
DP -
1st AC -
Gaffer -
Camera Op -
Swing -
BTS -
PA - Richard Tobar
PA - Brian Phan

12/03/2024

Super fun TV commercial spot that just came out. We were brought on as the local production company to make this one happen. From the acting to the art direction, this spot had it all!

09/04/2024

Excited to announce that our project for Rivian won the 2024 Musicbed Challenge! Huge thank you to the whole crew - and everyone who voted for us. We couldn’t have done it without everyone’s hard work and dedication! Here are some of our favorite BTS shots from the 2 day shoot…

Director -
EP -
EP -
EP/Producer -
Associate Producer -
Production Manager -
Production Manager -
Project Manager -
DP -
1st AC -
2nd AC -
1st AD -
Gaffer -
Gaffer -
Key Grip -
BBE -
Swing - Cory Andrews
Vexo.Ent / VO - FPV Aerial Team (.vexo, , .fpv, )

Armed Car -creative.co
(Griffin Conway, Levi Thompson, Mikal Kelaidis)

Production Designer -

Set Dresser - stewfaun

Production Sound Mixer -

Steadicam -

MUA -

Stunt Drivers - Ty & Rob

BTS -

BTS -

Cam PA -

PA (Car Detail) - Pedro Pureco

Prod Coordinator/Key Set PA -

PA (Swing/Shuttle) -

PA + BTS -

Storyboards -

Writer -

Land owner -

Casting -

Cast -

Post Production team:

Editor -

Assistant Editor -

Colorist -

Re-recording Mixer -

02/09/2024

In this spot we were able to highlight an innovative tech product while showcasing some of our local SF scenery! There’s a reason we live in the most stunning city in the world. and we are grateful for all the opportunities we get to shoot here! Check out some stills from this recent commercial project with Knect.

01/11/2024

Some recent commercial work for . Commercial work is more than meets the eye, and we’re all about creating the right story to match the brand we collab with. We can’t wait to create more spots like these in the new year

12/28/2023

Revving up the excitement with our recent collaboration with Turo. Here are some of our favorite still frames from the project!

Address

548 Market Street #87563
San Francisco, CA
94104

Telephone

(415)2095817

Website

https://lumacreative.com/

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