05/12/2023
Ever noticed a term popping up in Chinese discussions that doesn't quite translate to English? The term is '内卷' (nèi juǎn) (often shortened to '卷'), sometimes translated as 'involution'. This concept, born out of socio-economic pressures, is increasingly shaping the Chinese cultural and business landscape.
Recently, a peculiar manifestation of this phenomenon caught our attention. Chinese hot pot restaurants, a staple in Chinese dining, have started to offer free desserts. 🍲🍨
This might seem like a simple marketing strategy, but there's more beneath the surface. The hot pot industry, finding it hard to differentiate, has plunged into a cycle of 'nèi juǎn', competing to offer larger, better, and more innovative desserts, even to the point of offering unlimited free desserts.
The term '内卷' isn't just about hot pot and desserts though, it's a lens to understand a wide range of trends in China. It's been used in discussions around workplace culture, education, technology, and more.
At Earlyworm, we've seen '内卷' appear in 41 different articles across our extensive library of over 150,000 articles, offering a unique look into various facets of Chinese society. Our mission is to bring you the most current and varied collection of Chinese articles, helping you stay informed and deepen your understanding of China.
Check out the article that inspired this post: https://buff.ly/3I4aFWk
Stay curious. Stay informed with Earlyworm. 🐛
Download the app for iOS: https://buff.ly/3Htvj1C
Available on iOS