Socialroll Agency

09/26/2020

Is Social Media Marketing Worth It? 6 Reasons to Use Social

When you ask for marketing advice, many people will recommend you build a presence on social media. But is social media marketing worth it? Is social media marketing effective for small-to-midsized businesses (SMBs) like yours?
We’ll address that question, as well as tell you why you’ll want to do social media marketing and how you can get started with social media.

Is social media marketing worth it?

Read on our blog on Medium: https://medium.com/thesocialroll/is-social-media-marketing-worth-it-6-reasons-to-use-social-ed845e527a59?source=collection_home---4------0-----------------------

When you ask for marketing advice, many people will recommend you build a presence on social media. But is social media marketing worth it…

09/26/2020

Facebook Advertising for Local Businesses

The world really is your oyster when you’re advertising on Facebook. WIth each person building their own personal profile full of interests, it’s easy to find the audience your client is looking for. Think about it: every interaction, click, reaction and thing users do on Facebook is contributing to building the world’s largest interesttargeting database for advertisers. With such a large and targetable audience, it makes sense that the Facebook advertising kingdom’s main export is leads.

Read on our blog on Medium: https://medium.com/thesocialroll/a-social-media-budget-breakdown-for-every-size-of-business-e17611c0d6d5?source=collection_home---4------2-----------------------

Every business — small, medium, or large — should have a social strategy, and every strategy should be backed by a social media budget.

09/26/2020

How to Create a Social Media Strategy Easy

Creating your social media marketing strategy doesn’t need to be painful. Here’s an eight-step guide on how to create an effective plan for your business.

Read on our blog on Medium: https://medium.com/thesocialroll/how-to-create-a-social-media-strategy-in-8-easy-steps-aca791aa4822?source=collection_home---5------0-----------------------

Creating your social media marketing strategy doesn’t need to be painful. Here’s an eight-step guide on how to create an effective plan for…

09/07/2020

3 IGTV Video Format Ideas 🎥 ... ⁣⁣
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Mini Workshops and Seminars really work for us, but you need to test and see what works for YOUR audience.
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What IGTV Videos Worked For You?

09/07/2020

Say what you want from social media - this is a very important tool these days, for almost any business.

According to a recent report from Animoto, last year social media played an important role in the customer journey. And we see that this is a steady and growing trend.

Do you have your own social strategy for 2020?

#2020

09/07/2020

10 Best Instagram Accounts for Design and Art Inspiration

If you're aimlessly updating and posting pictures and photos on your Instagram, why not find some inspirational profiles? Or, first, check out the selection of your favorite accounts that our designers have made for you.

Jessica Walsh
Jessica Walsh hardly needs introduction as one of the partners of the world-class design studio Sagmeister & Walsh. She has been working in the design community for many years with a wide variety of projects (like the excellent "Forty Days of Dating" experiment). On her Instagram, she posts tons of examples of her stellar style of art photography, creating vibrant fairy-tale situations, and also gives her own comments on various issues.

Somewhere Magazine
Somewhere Magazine is an online magazine from Sweden dedicated to topics such as fashion and photography. The description of their main Instagram account says "This is our mood." The account is one of the most popular accounts that we have come across. The account features the work of other artists, but they are able to create a very specific dreamy mood that is difficult to describe.

Daniel Arsham
Daniel Arsham is a painter specializing in architectural style and architectural forms, using unusual materials such as volcanic ash. He also has a "Future Relic" series that features modern items (such as BlackBerry or Boombox) that look like excavated artifacts of civilization that are thousands of years old.

Daniel Rueda
Daniel Rueda's photographs have basically the same style and formula: a person plus a wall. The colors and patterns that can be found in this simple combination are striking as it is capable of creating frames of incredible beauty and symmetry.

Michael Kagan
Michael Kagan probably has the fewest followers on this list, but he's not one to miss. He has a very specific art style - almost exclusively painting astronauts in spacesuits using very wide brush strokes in just a few muted colors.

Leta Sobierajski
Leta Soberaisky is a New York-based designer who, in her own words, “blends traditional graphic design elements with photography, art and style to create completely unique visual effects.” Her work features very vibrant colors, lots of flowers and / or fruits, and often includes her husband Wade Jeffrey.

Baugasm
Baugasm is an account created by designer Vasjen Katro, who has set himself the incredibly difficult task of creating a new poster every day. He has, of course, a very specific visual style, but the result is quite impressive. See how long will he continue this course?

Accidentally Wes Anderson Wes Anderson
Wes Anderson is one of the most unique directors of our time, his distinctive aesthetic is one of the nicest things about any of his films. On his account you can see images from all over the world, in his corporate style - pastels and symmetry.

Tyler Spangler
Tyler Spengler's work is pretty much a mixture of typography, pop art collages and abstract works that are united by the theme of very vibrant colors - attacks on the senses, but in a good way.

Saint Hoax
Saint Hoax is an account that keeps its finger on the pulse of pop culture, creating highly relevant and fun processed and edited images that give a different perspective on current events. Their work is often posted on other accounts.

09/07/2020

A page in history. How best to use the stories format?

In January 2019, Mark Zuckerberg posted an impressive 500 million users on his page. That's how many people use Instagram Stories every day. We have prepared a material for those who are still not sure about the effectiveness of this format. Tips, post ideas, and instructions on how to launch ads in Stories.

Read the guide in our magazine in Medium

09/07/2020

10 ways to reduce your Instagram cost per lead

Collect great leads while spending less money. It seems that this is a super task. We reveal the available ways, how this can be easily solved. We have prepared a whole list of necessary actions. Check it out to make sure you haven't missed anything.

Read the guide in our magazine at Medium

09/07/2020

Vertical video: trends, examples, tips for creating

Remember how a year ago vertical videos caused condescending smiles from viewers and a series of memes? Like, what kind of physiology you need to have so that such videos do not cause discomfort when watching. And quite unexpectedly, advertising platforms came to the aid of the unlucky operators, which took and adjusted to this format of shooting. Today, vertical videos are on Instagram, YouTube, Facebook, VK, myTarget, Twitter, and more recently, Odnoklassniki has launched vertical videos for both users and advertisers. And now we are thinking about how to convert horizontal videos to vertical ones. Why does a brand need this format and how best to use it?

Why did vertical video win?

Read in our article in our magazine in Medium

09/07/2020

Video advertising in Russia will grow by 20% this year

Zenith Agency has presented a forecast for the development of video advertising on the Internet, according to which in Russia the costs of advertisers for online video
in 2018 will grow by 20% and reach $ 166 million,
in 2019 will grow to 12% and reach $ 186 million,
and in 2020 the growth dynamics will decrease to 10%, or to $ 205 million.

According to the agency, in 2018, users in Russia will spend on average 84 minutes a day watching online videos, and in 2020 this value will grow to 102 minutes. According to this indicator, Russia is second only to China, where users will watch 105 minutes of video per day on average. In third place is the United States.

At the initial stage of development, online video advertising imitated television, and most of the advertisements were placed in other video content - the so-called in-stream format. But over the past few years, standalone advertisements that show up in text or on a social media feed have become commonplace. Streaming video is becoming the dominant video ad format, according to Zenith. So, in the UK, it has already surpassed In-Stream in popularity.

Earlier, the agency Zenith presented a forecast according to which the share of mobile advertising in 2020 will grow to 30.5% against 19.2% in 2017. Agency experts note that the average annual growth rate of mobile advertising will be 21% within three years.

09/07/2020

Using look-alike audiences: 4 strategies and 5 tips

Building similar audiences can sometimes seem like a dream tool. Judge for yourself, the algorithm analyzes your customers and your existing audience and then suggests new users who are more likely to respond to ad campaigns. As a result, the reach grows, conversions increase, the business is booming ... However, as elsewhere, look-alike audiences have their own difficulties and pitfalls. We will talk about them in this article.

Read the sequel in our magazine in Medium

09/07/2020

How can you save your Facebook ad campaign?

Even with careful preparation, it can happen that an advertising campaign is completely ineffective. But don't panic ahead of time. In some cases, it can be rehabilitated. In this article we will tell you about several methods.

Read in our magazine in Medium

09/07/2020

Video ads on YouTube can help you with a variety of tasks, from increasing reach to increasing conversions. However, there is always a danger of investing a considerable budget and spending it ineffectively. Here are some of the key points to look out for when launching a YouTube campaign.
The correct setting of goals and objectives is the starting point of any campaign. This is what will influence the decisions made in the future and the final result. Existing video ad formats, as well as strategies for optimization, can be boiled down to solving three marketing objectives: reach, engagement, and conversions.
Read in our magazine in Medium

09/07/2020

Facebook has declassified targeting mechanisms and published detailed information for users of the social network about how exactly this or that advertisement is selected for them and which advertisers use their data.
Read our article "Why I See This Ad: How Facebook Targeting Works"

09/07/2020

Facebook is changing the format of posts and ads on its mobile feed

Starting August 19, posts and ads on the Mobile News Feed will have an aspect ratio of 4: 5. This means that they will become more compact than they are now. Another innovation is a decrease in the amount of displayed text. Now only the first three lines will be visible in the ribbon. To view additional text, users will need to click a button to expand it completely.

Important points

- All images and videos that do not fit the new 4: 5 aspect ratio will be hidden. If you already have campaigns planned for August, double-check if they meet the new requirements.

- Now the messages in the texts of advertising posts should be even more targeted and concise. Instead of seven lines, there are only three to attract the user. Or the rest of the text will be cut off with the "See more" button.

- It is not clear yet how Facebook will count clicks and enable retargeting of those who click on the ad to expand the text.

Facebook first unveiled a new design for posts on its mobile feed at F8. Changes to text, photos and videos are intended to simplify post formats and improve user experience. This will help improve ad performance and make it easier to share the same assets in Facebook and Instagram news feeds.