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CMSWire EIC Dom Nicastro talked to Webflow CEO Linda Tong about the company's pivotal moment. Source flips the platform ...
09/04/2026

CMSWire EIC Dom Nicastro talked to Webflow CEO Linda Tong about the company's pivotal moment. Source flips the platform inside out, making code the new source of truth. Enterprise MCP adoption jumped from 2% to over 50% in a year. The build was never the hard part.

https://ow.ly/Igcx50ZJeBX

Webflow unveiled Source at Webflow Conf 2026, a workspace giving marketing teams and AI agents shared, governed access t...
09/03/2026

Webflow unveiled Source at Webflow Conf 2026, a workspace giving marketing teams and AI agents shared, governed access to site code. The rollout adds agent collaboration tools, Webflow Campaigns and MCP updates, pushing the $4 billion platform past its visual builder roots.

https://ow.ly/Vv8n50ZIxth

58% of executives feel good about AI-driven change. Only 9% of employees do. CMSWire Contributor Myles Suer talks to BCG...
09/02/2026

58% of executives feel good about AI-driven change. Only 9% of employees do. CMSWire Contributor Myles Suer talks to BCG's Julia Dhar about why vague AI directives breed false consensus, and how Delta's VELVET program still wins two decades later.

https://ow.ly/QwPj50ZI8PJ

09/02/2026

The Air Force designed its cockpits around the average pilot. The average cockpit fit exactly zero pilots.

Jorge Camargo brings that story up a lot.

He's Head of Digital Platforms at Bank of America — the ecosystem behind Erica, who turned eight in June and has handled 3.4 billion client interactions. He told Dom Nicastro on The Digital Experience that designing for the average customer is the fastest way to build something that fits nobody.

"If you're designing for the average — there is no such thing as an average customer."

Where is your org still building for an average customer who doesn't exist?

Watch the episode 📺, The AI Assistant That Was Winning Long Before ChatGPT, here: https://ow.ly/w2lb50ZIec7

More than a dozen CX vendors dropped agentic AI news in one week, and Twilio's new research explains the urgency: 78% of...
09/01/2026

More than a dozen CX vendors dropped agentic AI news in one week, and Twilio's new research explains the urgency: 78% of consumers admit they have tried to bypass an AI agent just to reach a human.

https://ow.ly/LKYF50ZHz8u

CMSWire Columnist Pierre DeBois digs into why resolution rate proves nothing about whether your AI agent is any good. Hi...
08/31/2026

CMSWire Columnist Pierre DeBois digs into why resolution rate proves nothing about whether your AI agent is any good. His fix is agent observability, tracing, scoring and cost tracking layered on top of the metrics you already trust.

https://ow.ly/EVLq50ZHemF

Oreo's 2013 blackout tweet looked spontaneous. It was a war room, delegated approvals and the discipline to wait. CMSWir...
08/28/2026

Oreo's 2013 blackout tweet looked spontaneous. It was a war room, delegated approvals and the discipline to wait. CMSWire Contributor Greg Kihlstrom argues agentic AI now encodes that same judgment call as a policy threshold instead of a person deciding to escalate.

https://ow.ly/hZWO50ZGp6a

AI referrals to Shopify stores jumped 197% year over year, but organic search is still the bigger channel by far. CMSWir...
08/27/2026

AI referrals to Shopify stores jumped 197% year over year, but organic search is still the bigger channel by far. CMSWire Columnist Scott Clark breaks down why the real fight isn't AI versus SEO. It's whether your product pages can stand alone as the first impression.

https://ow.ly/NbAQ50ZFY3H

08/26/2026

A 200-year-old shoe brand's biggest AI problem right now is a color.

The feed said navy. The site said blue.

Mario Protano, Director of Performance Marketing at Clarks, just uploaded the company's entire product feed to OpenAI's beta so ChatGPT would actually know what Clarks sells. Then he went looking at the details and found mismatches that keep products from surfacing at all.

Two centuries of brand equity, and the work is making sure your own data agrees with itself.

"AI doesn't like that. It just doesn't match."

When was the last time anyone audited your product data — not for search, but for how AI reads it?

Dom Nicastro goes deeper on The CMO Circle — How Clarks Is Bringing 200 Years of Brand History Into the AI Era. Full episode here: https://ow.ly/C5rY50ZFJc7

Your CDP says a customer is active. Your marketing automation platform disagrees. Add an AI layer and the mismatch just ...
08/26/2026

Your CDP says a customer is active. Your marketing automation platform disagrees. Add an AI layer and the mismatch just sounds more confident. CMSWire Contributor Ashutosh Kachot argues reconciliation has to come before consolidation, not after.

https://ow.ly/AVG250ZFtxE

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