Strohl Strohl is a design company based in San Francisco with expertise in visual brand identity.

Our final  tin design for 2025 is the Untitled  #1 tin. Inspired by the great Color Field artists of the 1950s and 1960s...
10/10/2025

Our final tin design for 2025 is the Untitled #1 tin. Inspired by the great Color Field artists of the 1950s and 1960s, this refined tin is an art lover’s delight. Color blocks create a mid-century patchwork of natural greens, soft whites, warm ochres, and vivid blues. It’s a little work of art, ready to brighten your home all winter long.

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Our third design for the  2025 holiday season is the Rocky Mountain Tin. Since 2020, Leckerlee has made its home out wes...
10/08/2025

Our third design for the 2025 holiday season is the Rocky Mountain Tin. Since 2020, Leckerlee has made its home out west in colorful Colorado. This outdoorsy tin honors the state’s vast wilderness—from the bighorn sheep scaling its cliffs to the snow-capped Rockies towering overhead. Lebkuchen around the campfire? Yes, please.

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The second reveal for our 2025  holiday tin designs,  Bring some childhood whimsy to the holidays with this colorful hom...
10/06/2025

The second reveal for our 2025 holiday tin designs,  Bring some childhood whimsy to the holidays with this colorful homage to vintage toys. It’s a celebration of imagination—the magic that transforms a wooden rocking horse into a noble steed, or a wind-up car into a Grand Prix champion. This eye-catching and playful design is sure to brighten up your holiday.

Check out https://leckerlee.com/blogs/blog/behind-the-design-vintage-toy-tin  for a behind-the-scenes look at the design process to see how we brought this tin to life.

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Lebkuchen Time! Our first  tin reveal of 2025 is a classic design, reimagined. Scandinavian winters used to mean long ni...
10/02/2025

Lebkuchen Time! Our first tin reveal of 2025 is a classic design, reimagined.

Scandinavian winters used to mean long nights by the fire, hand-carving wooden toys to keep busy. This timeless tin’s holiday figures are decorated with traditional geometric motifs as a nod to that heritage folk art.

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SNEEK PEEK! Packaging and new branding for the awesome  company. Lots more to come…
09/17/2025

SNEEK PEEK! Packaging and new branding for the awesome company. Lots more to come…

It’s hard to believe just how long ago we designed the logo for Google Drive. Inspired by the Möbius strip, the symbol r...
08/28/2025

It’s hard to believe just how long ago we designed the logo for Google Drive. Inspired by the Möbius strip, the symbol represents the syncing, sharing and accessibility of your files and data. 

The icon was developed in careful consideration with Google’s existing product matrix, integrating gradients and colors from established palettes. The mark’s overall geometry was carefully designed to harmoniously coexist with Google’s other icons, ensuring seamless integration within the brand’s visual ecosystem.

Also hard to believe that this was one of the first big collaborations with our pals . Oh the things you can do when you work with amazing people.

It’s hard to believe just how long ago we designed the logo for Google Drive. Inspired by the Möbius strip, the symbol r...
08/26/2025

It’s hard to believe just how long ago we designed the logo for Google Drive. Inspired by the Möbius strip, the symbol represents the syncing, sharing and accessibility of your files and data. 

The icon was developed in careful consideration with Google’s existing product matrix, integrating gradients and colors from established palettes. The mark’s overall geometry was carefully designed to harmoniously coexist with Google’s other icons, ensuring seamless integration within the brand’s visual ecosystem.

Also hard to believe that this was one of the first big collaborations with our pals . Oh the things you can do when you work with amazing people.

Mountain biking was invented just north of San Francisco in Marin County on the slopes of Mt. Tam. One of the first moun...
06/03/2025

Mountain biking was invented just north of San Francisco in Marin County on the slopes of Mt. Tam. One of the first mountain bike brands was Ibis Cycles founded by Scot Nicols. We worked closely with the team to update their logo and visual identity to bring the brand into the next generation, while maintaining its connection to the past. The brand was named for the Ibis bird, who muchlike the bikes themselves are beautiful and elegant in flight. The new icon strikes a balance between conveying speed and precision and the grace of the Ibis, better capturing the dynamic forward motion of a bird in flight.

Not only does typography play an integral role in the logo, but also in all the designations and markings on the bike itself. The system began with a set of rules for creating distinct lockups for all current (and future) models and extended that system to work across all digital and print materials as well.
Frame shape and styles vary greatly between models, so we worked with the Ibis team to determine the variety of needs when it came to graphics on the bike. The flexibility of the elements allows for every model to maximize graphic opportunities in a way that is complementary to the overall aesthetic of each bike.

The typographic system developed for the bicycles themselves extends to digital and print materials. Scale and contrast of typography helps to deliver complex technical information is a way that is more digestible.
These rules were captured in an extensive style guide designed to be implemented by the hands-on team at Ibis in Santa Cruz.

11/12/2023

Good morning, San Francisco! We're excited to kick off our last run of shows for 2023 tonight at the Bill Graham Civic Auditorium. Hand Habits joins us.

Poster designed by Strohl
Printed by Vahalla Studios

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San Francisco, CA
94110

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