Heather Elder Represents

Heather Elder Represents Steeped in service; inspired by those who understand the gift that it is to craft moments, to tell stories visually; and who do it for a living.

Because we are all in this together. Representing 11 commercial photographers, publishing a blog about the photography community, host of Dear Art Producer podcast, co-founder of Community Table and Where We Are Now, a founding member of Artist Management Association, and founder of FreelanceArtProducer.com. Consulting with a variety of photographers and directors worldwide.

What does summer look like through the eyes of a lifestyle photographer?We caught up with Dom Francis Pellegrino of Gian...
06/04/2026

What does summer look like through the eyes of a lifestyle photographer?

We caught up with Dom Francis Pellegrino of Giant Giants to talk about the New England roots that continue to shape his work, the places that inspire him, and the moments that make summer feel endless.

https://heatherelder.com/post/giant-giants-summer-lifestyle

What makes a perfect pairing?From iconic duos to unexpected combinations, great pairings have a way of elevating both fo...
06/02/2026

What makes a perfect pairing?

From iconic duos to unexpected combinations, great pairings have a way of elevating both food and drink. Our latest journal post celebrates the art of pairing through the work of Photographer/Director Dan Goldberg.

Read more on HER: https://bit.ly/49sF7an

Finding the Heartbeat of Sport Through Portraiture.Photographer and Director Sandro Baebler captures athletes in moments...
05/28/2026

Finding the Heartbeat of Sport Through Portraiture.

Photographer and Director Sandro Baebler captures athletes in moments that feel honest, emotional and deeply human. Across swimmers, runners and winter athletes, the work focuses less on performance alone and more on the feeling behind it.

Through blur, motion and stillness, Sandro creates portraits that never feel frozen. They feel alive while always staying connected to the person in front of the camera.
https://bit.ly/3Pxoe7L

When still life is done well, you can almost feel it moving.For this OLLY campaign, Photographer and Director Dan Saelin...
05/27/2026

When still life is done well, you can almost feel it moving.

For this OLLY campaign, Photographer and Director Dan Saelinger built every image practically in camera using flowers, ingredients, layered textures and carefully shaped light. Each composition feels precise without losing spontaneity.
The work turns every SKU into its own visual world while keeping the product front and center in a way that feels playful, tactile and human.

https://bit.ly/3Ryapq9

05/20/2026

AIquarium by POP Creative Studio drifts somewhere between the deep sea and deep space. Filled with strange creatures and the project feels like discovering an entirely new underwater world.
https://bit.ly/49N3S11

05/14/2026

A new Artist Spaces in Motion film from Diana Zalucky steps inside the creative world of Mary Jo Hoffman of Twenty One Tonnes, exploring weaving, craftsmanship, and the quiet rhythm behind her process.
https://bit.ly/4ayFhOp

Great food starts long before it enters a kitchen. In Freshly Picked, Dan Goldberg explores a farm to table approach to ...
05/12/2026

Great food starts long before it enters a kitchen. In Freshly Picked, Dan Goldberg explores a farm to table approach to image making through motion, texture, and color, capturing ingredients in a way that feels vibrant, alive, and sometimes beautifully imperfect. The series reflects the story and energy behind what ends up on our plate.
https://bit.ly/4dj7Hff

05/07/2026

Meet Sandro: "Every commercial I direct, I’m really just writing a song that happens to have pictures.”

In his new film, Sandro Baebler reflects on growing up in a small village in the Swiss Alps and how that feeling continues to live inside his work.

You can feel it in the way he approaches both motion and photography through movement, emotion, landscape, and the people in front of his camera. Lived in work coming from Sandro’s heart and experience and completely connected to the moment.
https://bit.ly/497c3VR

For Lewis Cellars, Zachary Scott creates something immersive.Painterly, layered, and visually striking -every detail wor...
05/05/2026

For Lewis Cellars, Zachary Scott creates something immersive.
Painterly, layered, and visually striking -every detail working toward a larger feeling.
https://bit.ly/4eueaq3

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