Heather Elder Represents

12/09/2025

Photographer and Director Diana Zalucky's lifestyle work is grounded in presence, intuition, and connection.

Her approach is guided by principles that shape every image and every moment on set:
• Presence over perfection
• Intuition as a creative compass
• Collaboration at the center
• Energy that keeps life in motion

With a background in spiritual advising, Diana brings a uniquely intuitive perspective that creates ease, trust, and space for honest stories to emerge.

We’re excited to share more of her world and the thoughtful, vibrant work she creates.

12/04/2025

Sure Shot is redefining what wellness branding can look like. As the world’s first clinically proven rapid alcohol reducer, it needed an equally breakthrough visual identity. Stout partnered with Zachary Scott to craft bold branding, energetic packaging, and photography art direction inspired by pop art and comic book concepts. The result is a brand built to stand out in a saturated category. Digital Retouching done by POP Creative Studio.

12/02/2025

In between commercial projects, Photographer and Director Dan Saelinger always makes time to explore personal ideas. A table of mushrooms in every shape and color at his local farmer's market sparked a series of macro images that feel both natural and otherworldly.

Dan used a fully in-camera approach: sculpted light, color gels, and hours spent dialing in every detail.
And, we’re excited to share that this passion project has now been recognized by Graphis, Communication Arts, and Lürzer’s Archive. 🍄✨

ALL PROJECTS PODCAST INSIGHTS ARCHIVE An Award-Winning Exploration of Craft: Dan Saelinger’s Mushroom Series It’s easy for a commercial artist to get wrapped up in professional projects, so they don’t take time to explore personal ones. Photographer and Director Dan Saelinger tries to take any...

12/01/2025

As the year winds down, deadlines don’t. Whether you’re racing to wrap a campaign, filling in for a team member on leave, or getting a head start on the new year, Freelance Art Producer .com connects you with experienced art producers ready to jump in.

With close to 100 freelance producers on the site, we're sure there is someone to fulfill your project's needs. Each profile highlights the producer's experience, features, and past work and from the home page, you are able to filter by location. Link here to see for yourself.

by Heather Elder Represents

11/25/2025

As the year winds down, we’re leaning into moments of joy: big, small, and everything in between.
Photographer and Director Doug Menuez has spent his career documenting humanity with empathy and honesty, and this collection is a reminder of how much beauty exists in simple, unscripted connection.
Here’s to looking around, slowing down, and noticing the joy already in front of us.

11/20/2025

For his latest project with Deloitte, Photographer and Director David W. Johnson focused on the warmth, connection, and real interactions that make teams work. From casting to concepting, every detail was designed to show that behind the structure and precision of a brand like Deloitte, people and their shared stories are what truly drive innovation.

ALL PROJECTS PODCAST INSIGHTS ARCHIVE David W. Johnson Redefines Corporate Imagery Through a Human Lens for Deloitte A major part of David W. Johnson’s vision for his photography is drawn from a lifelong commitment to honoring stories that are both culturally fluent and emotionally grounded. Belie...

11/18/2025

Technology can transform, but the person in the photo is what makes you feel.

Cade Martin worked with Jeff Satterthwaite and used AI to fracture portraits like kintsugi, where broken pieces become art. These portraits explore the truth through the lens of both ancient philosophy and cutting-edge technology

11/13/2025

Don't miss Andrei Duman's newly redesigned website! Complete with dynamic animations created using AI to add dimension and movement, it's a great showcase of his commercial work and personal projects.

Creative Versatility | Los Angeles based commercial product and automotive photographer/director. Phase One ambassador shooting on industry leading 151 mega pixel camera. Representation: Heather Elder

11/12/2025

🎙 Episode 2 of The Community Table is live!

This time, Kelly Montez and I sit down with producers from Accenture Song / Droga5. Jeremy Fox, Cliff Lewis, Dave Stephenson, and Caroline Fahey for a wide-open conversation about how one of the industry’s most influential agencies is producing in a year defined by change.

From AI and influencer work to politics, culture, and collaboration, the team shared how they’re keeping idea, craft, and strategy at the center of it all.

Kelly and I break it down in this video, but the full episode is available on Spotify & Apple Podcasts.

11/11/2025

New Artist Announcement ✨
Please join us in welcoming Diana Zalucky to our roster! Diana brings a deeply human approach to storytelling, one shaped by courage, curiosity, and a lifetime of saying yes to the moment.
Her work reminds us that imagery is not just about what we see, but how we feel.
Learn more about Diana:

ALL PROJECTS PODCAST INSIGHTS ARCHIVE Help Us Welcome Photographer and Director Diana Zalucky to Our Roster! We are so excited to announce that we now represent Photographer and Director Diana Zalucky. Diana is a storyteller with unshakable drive who brings a deeply human perspective to every projec...

11/10/2025

We see the end-of-year crunch and are here to help you through it. From stills and motion to CGI and AI, our artists and production team can bring your project to life no matter the deadline. Bookmark our site for the new year and beyond!

https://bit.ly/49cZLvN

11/06/2025

Kremer/Johnson recently stepped into a scenario that is becoming increasingly common. AI-comps presented in the ideation phase.

Their role became to translate the idea into a real, production-ready image while bringing their own character, humor, and visual style to it. This project uses CGI, blending:

• Real-world performance and personality
• Practical propping and on-set builds
• Fully constructed CGI environments and elements

What mattered most was keeping the personality of the characters. Learn more:

ALL PROJECTS PODCAST INSIGHTS ARCHIVE Kremer Johnson Rebuilds an AI Comp Without Losing Personality When a client signs off on an AI-generated comp, the creative process gets complicated. The idea is approved, but the ex*****on still has to be brought to life with real people, real art direction, re...