Heather Elder Represents

Heather Elder Represents Steeped in service; inspired by those who understand the gift that it is to craft moments, to tell stories visually; and who do it for a living.

Because we are all in this together. Representing 11 commercial photographers, publishing a blog about the photography community, host of Dear Art Producer podcast, co-founder of Community Table and Where We Are Now, a founding member of Artist Management Association, and founder of FreelanceArtProducer.com. Consulting with a variety of photographers and directors worldwide.

08/27/2026

What happens when Dan Saelinger hits play? His stop motion pieces are playful and experimental all the while being in Dan's unmistakable style.

08/04/2026

What do we lose when everything is designed to be faster?

Dan Goldberg's latest film, Mutuus Made, follows Saul Becker of Mutuus Studio as he shares why working by hand creates a deeper connection to both the material and the finished work.

https://heatherelder.com/post/dan-goldberg-mutuus-made

New work from Giant Giants for Miracle-Gro.After first connecting over the team's authentic lifestyle imagery, Miracle-G...
07/30/2026

New work from Giant Giants for Miracle-Gro.

After first connecting over the team's authentic lifestyle imagery, Miracle-Gro invited Giant Giants to photograph the campaign's stills alongside the broadcast production. The result is a collection of natural, believable moments that capture the joy of spending time outdoors.

Read more the full article here: https://heatherelder.com/post/gg-miracle-grow-?status=preview

Running is about more than crossing the finish line. For Ochsner Sport, Sandro Baebler captures the repetition, focus an...
07/21/2026

Running is about more than crossing the finish line. For Ochsner Sport, Sandro Baebler captures the repetition, focus and rhythm that happen long before race day.

We caught up with Sandro to talk about photographing movement, building creative trust and creating sports imagery that feels as authentic as the athletes themselves

https://heatherelder.com/post/sandro-baebler-oschner-running

Origin Productions has always believed great production starts with understanding the creative.In our latest Journal, Ex...
07/16/2026

Origin Productions has always believed great production starts with understanding the creative.
In our latest Journal, Executive Producer Brandessa Hale reflects on Origin's partnership with Crocs and the collaborative approach that helped bring increasingly ambitious campaigns to life.

https://heatherelder.com/post/origin-crocs?status=preview

Great productions don't always start on set.For this AARP editorial, Zachary Scott found the perfect talent during an ev...
07/14/2026

Great productions don't always start on set.

For this AARP editorial, Zachary Scott found the perfect talent during an everyday errand and reconnected with one of his earliest collaborators.

Sometimes all you need is a trip to the hardware store.

Travel imagery is at its best when it makes you feel like you're already there.For FTLO Travel , Photographer and Direct...
07/07/2026

Travel imagery is at its best when it makes you feel like you're already there.

For FTLO Travel , Photographer and Director Diana Zalucky created a collection of images that capture the energy, culture, and natural beauty of Bali. Thoughtfully observed and beautifully composed, the work celebrates the experiences that make travel memorable and meaningful.

ALL PROJECTS PODCAST INSIGHTS ARCHIVE Behind Bali: Diana Zalucky on the Connections That Make Travel Meaningful Some assignments ask you to document a destination. Others ask you to become part of it. When Photographer and Director Diana Zalucky traveled to Bali with FTLO Travel, she had just 48 hou...

The AI conversation has changed, and so have the questions we're asking.For the latest episode of Community Table, Kelly...
06/30/2026

The AI conversation has changed, and so have the questions we're asking.

For the latest episode of Community Table, Kelly Montez and I sat down with Madi Nauta, Senior Art Producer at Anomaly, and freelance Art Producer Denise Knickerbocker to discuss how AI is reshaping creative production, artist rights, collaboration and the evolving role of producers.

Listen to the latest episode, then continue the conversation with my companion Substack article, The AI Conversation Has Changed.

Listen Here: https://podcasts.apple.com/us/podcast/community-table-ai-and-the-agency-shifts-what/id1455527504?i=1000774241269
Substack Article: https://elderrep.substack.com/p/the-ai-conversation-has-changed?r=fit6v
Learn More: https://heatherelder.com/post/community-table-

Podcast Episode · Dear Art Producer · June 25 · 35m

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