Heather Elder Represents

06/10/2025

Fast turnarounds don’t have to mean creative compromise. For ServiceNow, Kremer/Johnson handled set design, casting, color theory, and lighting to build a campaign that’s both visually striking and strategically sound.
Read how they brought modern office tropes to life with precision and play:

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Color Takes the Lead As Kremer Johnson Leans Into Office Archetypes for ServiceNow ServiceNow came to Kremer/Johnson with a fast-paced production timeline and a wide creative runway. Leaning into their capabilities, the photography duo did what they do best...

05/29/2025

In his latest personal project, Silent Scars, photographer, director, and CGI director Andy Glass explores the nuanced tension between the natural world and human intervention. Developed in collaboration with CGI and animation specialists POP Creative Studio, the series examines how we impose change on our environment—sometimes with care, sometimes destructively—and questions whether these changes can ever be truly harmonious.

05/22/2025

In a world full of digital shortcuts, Dan Saelinger brought it back to basics - beautifully.
For Olly’s Women’s Wellness and Gut Health lines, Dan used purposeful lighting, sharp styling, and a “do it in-camera” mindset to create vibrant, tactile images with very little retouching. A collaboration that proves great photography starts on set.

05/15/2025

What if the ordinary objects around you held extraordinary secrets? For six years, photographer Andrei Duman has explored that very question with his stunning X-ray photography.

Starting July 2025, Beyond the Surface: The Art of X-rays opens at the Griffin Museum of Science and Industry in Chicago — a multi-room, interactive exhibition that transforms childhood toys, luxury model cars, and household items into works of art through X-ray vision.

Experience science, design, and curiosity like never before.

📍 Griffin Studio at MSI Chicago
📅 Opens July 2025

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Photographer Andrei Duman's X-ray Series Becomes an Immersive Experience At Griffin Museum of Science and Industry in Chicago For the past six years, photographer Andrei Duman has been on a quest to uncover what lies hidden in plain sight. His latest series...

05/12/2025

New episode of Dear Art Producer, with John Ancona, is live!

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Dear Art Producer: John Ancona With each episode, Dear Art Producer aims to bridge the gap between the photography and advertising communities, offering invaluable insights and fostering a sense of camaraderie among industry professionals. This week I sat d...

05/08/2025

For an idea to truly take flight, it takes many hands, and this butterfly was no exception. From first sketch to final
render, this project was a true team effort, powered bypassion, precision, and a lot of creative funalong the way.
The POP Creative team worked closely withSOUND Healthcare Communications, alongside their partners
atOverseer Production, and photographerMartin Sigal, to bring thisbeautifully engineered butterfly to life. From
expansive CGI environments to the tiniest macro details, every element was crafted with meticulous attention.
Huge thanks to everyone who helped this vision take flight!

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Butterfly: Evolution Engineered We were thrilled to collaborate with the creative team at Sound Healthcare Communications on this beautiful campaign. From concept development to final delivery, this project was an exciting opportunity to craft a series of c...

05/05/2025

New episode of Dear Art Producer is live now!

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Dear Art Producer: Jessica Mirolla With each episode, Dear Art Producer aims to bridge the gap between the photography and advertising communities, offering invaluable insights and fostering a sense of camaraderie among industry professionals. This week I s...

04/30/2025

From passion project to award winner! Dan Goldberg’s mezcal documentary has just won Best Cinematography and Best Director (Documentary Short) at the Remember the Future World Film Festival in Cannes. It's also entered in the official Cannes Film Festival — results coming this June. We’re so proud of Dan and this beautiful project! 🖤🎬

04/29/2025

When Havas Health approached Zachary Scott to direct a global campaign for Dupixent, they needed more than beautiful visuals—they needed a storyteller. Known for blending warmth, wit, and a deep connection to nature, Zachary brought the emotional heart the campaign called for.

To execute the complex technical vision—integrating practical builds, CGI, motion, and type—he teamed up with POP Creative Studio, masters of turning VFX into visual poetry. Guiding it all was our EP, Rina Rachman, whose sharp eye and calm leadership ensured a smooth ride from start to finish.

Together, they crafted a campaign that feels as real and resonant as the people it features.

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Creative Chemistry: Inside a Technically Complex, Artistically Unified Dupixent Shoot with Zachary Scott and POP Creative Studio When photographer and director Zachary Scott sets out to tell a story, he does so with a balance of warmth, wit, and visual poet...

04/24/2025

Sandro Baebler's portraits stand out for their sense of calm and clarity, even in high-pressure environments. Drawing from his love of outdoor sports and his connection to nature, he often infuses his work with a subtle energy, combining studio techniques with natural settings and relying on his intuition to guide the shoot. We recently spoke with Sandro about his portrait photography—how he connects with his subjects, what makes an image endure, and the unique challenges that come with photographing people at their most exposed.

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE The Power of Being Present: How Sandro Baebler Creates Portraits Through Connection For Photographer and Director Sandro Babeler, portraiture is less about controlling a scene and more about responding to it. Raised between the tranquility of a small Swiss....

04/22/2025

Celebrate Earth Day with Andy Anderson's Global Sustainability Campaign for Neste

Discover how Andy Anderson's latest project with Neste and Langrand Agency leverages powerful imagery to promote sustainability and environmental stewardship. Explore the global impact of this campaign and the collaborative spirit driving its success.

04/14/2025

Calling all Eggsplorers!

Hop on over to POP's website! The team has hidden 10 colourful POP Easter Eggs in plain sight - or maybe not ?

10 lucky eggsplorers will then be chosen at random to win their very own POP cap !

You’ll need to hunt them all down and email POP screenshots of all the hidden eggs.

Send your findings to: [email protected]
Deadline: Sunday, 20th April, Midnight GMT

We’re egg-cited to see who cracks it first !!!

https://bit.ly/4js2QK9