Heather Elder Represents

08/19/2025

How do you conceptualize defiance?

In his ongoing Cluster series, Photographer and Director Andrei Duman captures elite athletes standing firm against a swirling wave of their own movement, a metaphor for the inner battles we all face.

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Andrei Duman’s Project “Cluster” is a Visual Metaphor of Defiance Photographer and Director Andrei Duman’s projects are always full of technical precision and conceptual ideation. His ongoing project, “Cluster”, brings both of those qualities to...

08/14/2025

In his latest personal project, Dan Saelinger, used AI tools to turn an abstract idea into a hyper-precise visual world. The short-form animations meld real-world photography with the geometry and symmetry of computer-generated perfection.

It’s a strong reminder that creativity isn’t about the tool, but about the vision guiding it.

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE This Fruit Was Grown in Dan Saelinger’s Imagination and Created Using AI Photography and Director Dan Saelinger is known for bringing bold, conceptual ideas to life with color, bold visuals, and precision. This summer, he revisited one of the many creativ...

08/07/2025

"Where there's smoke, there's a story.

Photographer and director Dan Goldberg doesn’t just shoot BBQ, he lives it. With a background as a sous chef and a lifelong passion for cooking, Dan brings an insider’s eye to the craft of barbecue. In our latest blog post, he shares how he captures the textures, smoke, and soul that make BBQ so mouthwatering. And, why authenticity matters more than perfection in today’s visual landscape.

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Based in Ritual: Dan Goldberg’s Soulful Approach to Barbecue Food Photography One of the things that drew Photographer and Director Dan Goldberg to food photography was the ritual, culture and shared experience that a meal can bring people, and it became ...

08/05/2025

Not all sports photography is created equal.
Sandro Baebler approaches his work like a visual strategist, blending graphic design instincts, a deep sense of rhythm, and creative collaboration to elevate the genre.
From surf to stadium, he captures the energy and elegance of motion in both stills and film.
Take a closer look at what makes his approach different:

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Fast-Paced Yet Thoughtfully Shot: Sandro Baebler on Sports Advertising Photographer and Director Sandro Baebler didn’t set out to specialize in sports. It started on a surfing trip in Brazil, where he was more captivated by the shape of the waves and the ...

07/24/2025

Photographer and Director Andy Anderson brings bold energy to his latest video for Micron’s Crucial Memory.

With a lean crew and fast timeline, Andy transformed everyday locations into cinematic backdrops, delivering a dynamic piece that highlights Crucial’s cutting-edge technology through human-centered storytelling.

The new spot, Gamer, features a confident young woman styled in vibrant pink and futuristic glam, showcasing how Crucial supports the speed, visuals, and power that modern gamers demand.

07/22/2025

Photographer David W. Johnson has a gift for telling stories that feel personal, real, and rooted in community. In two recent campaigns for Bank of America, one in Chicago and another in Los Angeles, David captured powerful images of small business owners and community members.
What made the work resonate wasn’t just the visuals, but his process: building trust, honoring lived experiences, and creating imagery that felt less like marketing and more like real life.

https://bit.ly/4kQNiQC

06/10/2025

Fast turnarounds don’t have to mean creative compromise. For ServiceNow, Kremer/Johnson handled set design, casting, color theory, and lighting to build a campaign that’s both visually striking and strategically sound.
Read how they brought modern office tropes to life with precision and play:

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Color Takes the Lead As Kremer Johnson Leans Into Office Archetypes for ServiceNow ServiceNow came to Kremer/Johnson with a fast-paced production timeline and a wide creative runway. Leaning into their capabilities, the photography duo did what they do best...

05/29/2025

In his latest personal project, Silent Scars, photographer, director, and CGI director Andy Glass explores the nuanced tension between the natural world and human intervention. Developed in collaboration with CGI and animation specialists POP Creative Studio, the series examines how we impose change on our environment—sometimes with care, sometimes destructively—and questions whether these changes can ever be truly harmonious.

05/22/2025

In a world full of digital shortcuts, Dan Saelinger brought it back to basics - beautifully.
For Olly’s Women’s Wellness and Gut Health lines, Dan used purposeful lighting, sharp styling, and a “do it in-camera” mindset to create vibrant, tactile images with very little retouching. A collaboration that proves great photography starts on set.

05/15/2025

What if the ordinary objects around you held extraordinary secrets? For six years, photographer Andrei Duman has explored that very question with his stunning X-ray photography.

Starting July 2025, Beyond the Surface: The Art of X-rays opens at the Griffin Museum of Science and Industry in Chicago — a multi-room, interactive exhibition that transforms childhood toys, luxury model cars, and household items into works of art through X-ray vision.

Experience science, design, and curiosity like never before.

📍 Griffin Studio at MSI Chicago
📅 Opens July 2025

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Photographer Andrei Duman's X-ray Series Becomes an Immersive Experience At Griffin Museum of Science and Industry in Chicago For the past six years, photographer Andrei Duman has been on a quest to uncover what lies hidden in plain sight. His latest series...

05/12/2025

New episode of Dear Art Producer, with John Ancona, is live!

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Dear Art Producer: John Ancona With each episode, Dear Art Producer aims to bridge the gap between the photography and advertising communities, offering invaluable insights and fostering a sense of camaraderie among industry professionals. This week I sat d...

05/08/2025

For an idea to truly take flight, it takes many hands, and this butterfly was no exception. From first sketch to final
render, this project was a true team effort, powered bypassion, precision, and a lot of creative funalong the way.
The POP Creative team worked closely withSOUND Healthcare Communications, alongside their partners
atOverseer Production, and photographerMartin Sigal, to bring thisbeautifully engineered butterfly to life. From
expansive CGI environments to the tiniest macro details, every element was crafted with meticulous attention.
Huge thanks to everyone who helped this vision take flight!

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Butterfly: Evolution Engineered We were thrilled to collaborate with the creative team at Sound Healthcare Communications on this beautiful campaign. From concept development to final delivery, this project was an exciting opportunity to craft a series of c...