Oxygen USA

10/28/2019

We, at Oxygen USA, build trusting relationships and work collaboratively with journalists through our PR efforts, and our engaging pitches often mark the beginning of these relationships. Just ask our founder - Eddie Leblanc - a former PCMag editor. Here is a useful reminder from Muck Rack in one neat infographic.

Learn more about Oxygen's work here: http://bit.ly/OxyPR

Oxygen is a San Franciso-based cross border PR agency that helps early stage ventures and large companies with their PR challenges, crowdfunding campaigns, content marketing and events.

10/04/2019

Great piece by our Canadian partner The iPR Group that we stand by here at Oxygen. Get ready for CES!

While CES’ origin is that of a buying show, over the years it has become a huge part of many companies' marketing strategy with literally hundreds of product launching each year. And leading the charge for most vendors is the PR team looking to engage media for clients in every category imaginable...

09/24/2019

"But some unicorns that avoided the pre-IPO spotlight of mega-valuations, such as Zoom Video Communications and CrowdStrike, have soared beyond expectations. Both of those are now valued above better-known unicorns such as Lyft, Slack and Pinterest," reports Schubarth in San Francisco Business Times

The minting of new unicorns is far outpacing the pace of ones that are exiting through an IPO or acquisition. Here is a look at the Bay Area companies whose valuations have been tested this year on the public markets or by way of a sale.

09/19/2019

"It would keep the city’s $12 billion budget far from Wall Street, and residents would have transparency and can push to invest in things like affordable housing, student loans, and renewable energy, writes Ida Mojadad in SF Weekly
https://buff.ly/32RVoA

A state bill necessary for San Francisco to launch its own bank finished its run through the California Legislature on Friday. With the passing of Assembly Bill 857, San Francisco and other California cities cleared a key obstacle to open a public bank. Doing so, advocates say, would keep the city.....

09/18/2019

"Newton said his vertical SaaS company helps legal professionals be more productive, grow their firms and “make legal services more accessible. It also aims to help clients find lawyers" writes Mary Ann Azevedo Crunchbase News.

The financing is roughly ten times the amount of venture funding that Clio had previously raised since it was founded in 2008.

09/12/2019

"Thus far, its investments have been limited to companies from the US and Europe, but now, it's bringing two Israeli startups into the fold," reports Andrew Krok in CNET.

It's the first time Volvo's fund has invested beyond the US and Europe.

09/05/2019

"The construction is more stable than a boat and can resist a cyclone and adapt to any water body in any climate," writes Nadia Neophytou in The Hollywood Reporter. Read more about our client Anthénea in this beautiful piece.
http://bit.ly/2lC6FVB

The Anthenea is a fully autonomous pod suite on the water, complete with a rooftop bar, solarium and kitchen with submarine windows.

08/28/2019

"The move comes as labour costs are rising in China along with added pressure from spiralling tariffs due to the ongoing Sino-U.S. trade tensions..." Learn more in here.

The move comes as labour costs are rising in China along with added pressure from spiralling tariffs due to the ongoing trade war

08/27/2019

Some fun, cool in
https://www.businessinsider.com/10-things-in-tech-you-need-to-know-today-august-27-2019-8

Tim Cook said Apple will be donating to help preserve the Amazon in the wake of devastating forest fires.

08/26/2019

"Astranis focuses on building satellites that remain in a fixed orbital position relative to the area on the ground where they’re providing service," writes Darrell Etherington in TechCrunch

Y Combinator-backed startup Astranis is now set to launch its first commercial telecommunication satellite aboard a Falcon 9 rocket, with a launch time frame currently set for sometime starting in the fourth quarter of next year. Astranis aims to address the market of people who don’t current…

08/19/2019

"The digital health ecosystem is thriving: as of 2017, greater than 300,000 mobile applications and 340 consumer wearable devices existed—with 200 new mobile applications added daily," writes Eli Cahan in TechCrunch.

Healthtech is apparently in a golden age. Just a few weeks ago, Livongo and Health Catalyst raised a combined $500 million through IPOs with a joint valuation reaching $3.5 billion...

08/07/2019

Remember to keep following our as we visit all the cities where our clients and campaigns operate. @ Berlin, Germany

08/05/2019

"Berlin-based N26 and its UK rival Monzo have signed up millions of young professionals in by offering free accounts that can be opened in minutes via smartphones," writes Scaturro in CNN Business

The German government says N26 bank isn't doing enough to spot terrorism on its books, and Monzo bank has no clear path to profitability. But both are making a pitch for Americans' money,

08/02/2019

"NYCA Partners, a firm with investments in financial technology businesses including PayRange, Trellis, Affirm and Acorns, has collected another $210 million for its third venture capital fund," reports Kate Clark in TechCrunch

VCs double down on fintech.

07/30/2019

"Even if we never see this brain-reading tech in Facebook products, researchers could use it to improve the lives of people who can’t speak due to paralysis or other issues," writes Adi Robertson in The Verge. Learn more here.

Researchers are studying new ways to read people’s minds

07/24/2019

"The key to a successful campaign is creativity in the visibility of the interaction between a brand and influencer." Learn more by reading the Oxy Blog!

Influencer Campaigns for Strategic Media Marketing By Jack Shea Adults are living media-centric lives with nearly half of every day spent consuming media on screens and smart devices. Social media drives this media-centric lifestyle, and the influencers are the celebrities of the digital m

07/18/2019

"The Adobe emoji trend report reveals that 58 percent of users are more likely to open an email from a brand that has an emoji in the subject line - regardless of whether or not it’s one of their favorites," writes Stein in Campaign Magazine. 💯👌

Adobe is celebrating World Emoji Day with the release of its Emoji Trend Report.. From Campaign US

07/16/2019

The Oxy team is looking forward to the Cocktails and Tech Networking Mixer hosted by San Francisco East Bay Entrepreneurs & Networkers tonight at 6! See you at the W San Francisco.

07/16/2019

The University of Suffolk hosts an all-female games jam in attempts to increase the number of female game developers. See BBC News for more information.

Organisers hope the "amazing" opportunity will help encourage more women into the gaming industry.

07/12/2019

"Over half of Britain’s businesses believe the country is at risk of a brain drain after Brexit, with many worried in particular about a shortage of tech skills, according to research by Salesforce.org." Reuters has the story here.
https://www.reuters.com/article/uk-britain-eu-digital-skills/post-brexit-tech-brain-drain-worries-half-of-businesses-survey-idUSKCN1U52RL

Just over half of Britain's businesses believe the country is at risk of a ...

07/11/2019

"Medical professionals and doctors even report seeing a number of avocado-related injuries every year, " reports Heather Dockray in Mashable. Find a possible solution here.
https://mashable.com/article/cocokool-3-in-1-avocado-tool-review/

Surprise, surprise: it actually works.

07/10/2019

We're excited to attend the Bay Area Startup & Entrepreneurs - Networking Social Mixer Hotel Kabuki tonight! See you there.

07/09/2019

Modern Fertility raises $15 million!

Modern Fertility is a San Francisco-based company that sells fertility tests directly to consumers, but increasingly, those customers will be educating the c...

07/08/2019

"It's the power to essentially “shadow ban” a user from their account, meaning the account holder can “restrict” another user, which makes their comments visible only to themselves," writes Ashley Carman The Verge.

It hides their comments from everyone but themselves.

07/06/2019

"The Heat and Control Inc. staff doesn’t run from questions and unsolved problems; they’re determined to do whatever it takes to turn customers’ ideas into realities," writes Karlee Renkoski in Baking Business

The supplier’s facility in Hayward, Calif., is guided by three pillars: product development, convenience and analysis.

07/02/2019

See you tonight at the nvntrMIXER Happy Hour and Invention Showcases Node Node SF

A blockchain community education center in North Beach SF. Classes on the business and tech of blockchain by day, panels and parties by night.

07/02/2019

"In the wake of a limited release in three countries, Lime has made scooter reservations available in the US ahead of an international rollout later in the week," reports Jon Fingas in Engadget

Americans can book a Lime scooter right before they need it.

07/02/2019

"Catalog uses an addressing system that means customers can use large data sets. And even though DNA stores data in long sequences, Catalog can read information stored anywhere using molecular probes," writes Stephen Shankland in CNET. Read more here

Biological molecules will last a lot longer than the latest computer storage technology, Catalog believes.

06/28/2019

https://www.oxygenprgroup.com/blog-admin/beware-of-pride-pr-pitfalls

Yesterday while perusing my newsfeed, I ran across a Yahoo! Finance article pointing out only two in five brands with Pride campaigns this year are donating to LGBT charities. Woof. There’s never seems to be any shortage of companies jumping on the Pride bandwagon, but this year feels especially

06/28/2019

"The biggest challenge, though, is the screen itself," writes Ahiza Garcia in CNN Business News
https://www.cnn.com/2019/06/26/tech/foldable-screen-smartphone-challenges/index.html

The tech industry is looking for its next big thing. Foldable phones are promising but are proving to be a monumental engineering challenge.

06/27/2019

The UK's Advertising Standards Authority recently released a report that discovered gender-stereotypical imagery and rhetoric “can lead to unequal gender outcomes in public and private aspects of people’s lives.” In response, the British have banned sexist advertisements, and international companies are seeking resolutions to gender discrimination on their own. For example, Unilever partnered with UNWOMEN, Google, and MaRS Discovery District to establish the , which works to educate people on how advertising perpetuates biases.

The increased international attention to gender discrimination in the media is one of the many reasons why companies use modern international agencies, such as Oxygen, to address the needs of diverse markets. Oxygen takes steps to promote culturally sensitive messages to diverse markets that support gender equality. Find out more by reading our blog and send us a dm!

06/26/2019

"China’s favorite food delivery service is now worth more than its biggest internet search firm," reports Tripti Lahiri and John Detrixhe in Yahoo Finance.
https://finance.yahoo.com/news/china-favorite-food-delivery-now-140337837.html

Meituan Dianping recently displaced Baidu as China's third-most valuable tech firm.

06/25/2019

Airbnb offers high-end listings with butlers, castles, and even private islands! Check out CNBC to see.

Rates for Airbnb Luxe properties will average around $2,000 per night.

06/24/2019

"Stop being an innovator and start being an instructor," states social scientist Arthur Brooks, arguing that life after 50 can be more fulfilling. Learn more listening to this NPR podcast.

Social scientist Arthur Brooks set out to figure out how life after 50 can be more professionally fulfilling. His advice? "Stop being an innovator and start being an instructor."

06/24/2019

People don't buy anything; they buy stories and magic. Influencers are the magic behind modern marketing and PR. Read the new Oxy Blog Post to learn about in modern PR.