GTM Vault

GTM Vault Exclusive interviews with tech operators and VCs, diving deep into their career journeys, lessons learned, and GTM expertise. Hosted by Rick Koleta.

03/27/2025

Traditional intent data isn't delivering consistent results at scale.

Swan AI's Amos Bar Joseph shares a better approach:
"Stop chasing 'in-market' moments. True pipeline growth comes from scaling touchpoints across thousands of accounts - not obsessing over a single 'hot' lead."

This game-changing perspective is just one highlight from Episode 16 of our series. Watch the full conversation to learn how to transform your GTM strategy: youtu.be/Tvm6B0A8WvY

What's been your experience with intent data? Have you found it reliable, or are you looking for better solutions? Share your thoughts below!

03/26/2025

Amos Bar-Joseph of Swan AI reveals how his team is achieving hypergrowth with zero new hires:

✔ Step 1: Founders must do it manually first (no shortcuts!)
✔ Step 2: Document every repeatable process
✔ Step 3: Train AI to handle 80%—free your team for strategic work

Why this works:
• Avoids "fake scaling" traps
• Makes sales more human (not less)
• Founder-led efficiency at its best

📺 Watch the full clip → youtu.be/Tvm6B0A8WvY

👇 DISCUSSION: Would you implement this?
💬 Comment “Manual” or “AI” below + tag a founder who needs to see this!

03/20/2025

🚀 15 Episodes In, New Drops Coming Soon!

The GTM Vault Podcast is your backstage pass to the strategies, pivots, and breakthroughs that turn startups into industry giants. Hosted by Rick Koleta, we’re bringing you unfiltered insights from founders and leaders who’ve cracked the code to scaling success.

With 10,000+ Substack subscribers and new episodes dropping soon, we’re just getting started—and the next chapters will redefine how you think about growth.

🎥 Haven’t tuned in yet? Now’s your chance to binge the latest episodes.

To our GTM Vault community: thank you for being part of this journey.

👉 Follow us, watch now, and get ready for what’s next. Let’s keep cracking open the vault together.

03/15/2025

From marathons to Navy SEAL boot camps, Selin shares how endurance training has shaped her leadership style as a founder. 💪In this episode, she dives into:✅ How running keeps her grounded through the highs and lows of entrepreneurship✅ Why pushing through physical challenges translates to resilience in business✅ The mindset shift that helps her tackle tough decisions and hard callsWhether you’re a founder, leader, or just looking for inspiration, Selin’s story is a reminder that discipline and perseverance can transform how you lead.🎥 Watch the full video on the GTM Vault YouTube Channel.

09/05/2024

In this insightful snippet from GTM Vault 8, Rick Koleta speaks with Mariane Bekker about the crucial role of networking for aspiring women founders and engi...

08/20/2024

Building a startup is challenging, but having a strong personal bond with your co-founder can make all the difference. In this GTM Vault clip from episode 10, Kathryn shares why being friends with your co-founder is crucial for avoiding common pitfalls and ensuring long-term success.

Check out the full episode to dive deeper into co-founder dynamics and startup success. Link to the full video in comments.

08/19/2024

Just had a deep convo with Kathryn on how AI is transforming the sales world. No more time wasted on manual research—now it's all about closing deals! But what does this mean for the future of sales teams? 🤔

08/19/2024

🚀 Ready to make your mark in the tech world? In this clip from GTM Vault 10, Kathryn shares her powerful advice for aspiring women founders. From leveraging unique advantages in sales and marketing to staying confident and positive, this is a must-watch for anyone looking to rise in tech! 💪

08/18/2024

Breaking barriers in tech! 🚀 Kathryn Wu, co-founder of Openmart, shares her journey as a woman founder in a male-dominated industry. From challenges to advantages, her story is all about resilience and success. 👩‍💻✨

🎥 Watch the full episode for more insights on AI-driven lead generation and her entrepreneurial journey. Link in comments!🔗

08/14/2024

💡 Imagine a world where healthcare innovation prioritizes people over profits. In GTM Vault 9, I chat with Savva Kerdemelidis from Public Good Pharma about their mission to make this a reality. We discuss their groundbreaking approach to funding science and technology that maximizes health outcomes in the most cost-effective way. Tune in for an inspiring look at how this could reshape the future of healthcare! 🌍💊🔗 Link to full video in comments

08/13/2024

🚀 Excited to share my latest interview with Savva Kerdemelidis from Public Good Pharma on YouTube! We dive deep into balancing business objectives with the social mission of public good in the pharmaceutical industry. 🌍💊 Savva shares his insights on the challenges of capitalism and its impact on healthcare. Don't miss this enlightening conversation!

📺 Watch now: https://www.youtube.com/shorts/VLvYcyT0dcQ

08/13/2024

💡 Did you know? Ketamine, a $2 drug discovered to effectively treat depression and suicidality, was overshadowed due to lack of financial incentive. Savva Kerdemelidis of Public Good Pharma explains how a tweaked, patentable version by Janssen, now owned by Johnson & Johnson, sells for up to $30,000 annually—despite being less effective than the original. Discover the stark contrast between medical innovation and market realities.

🔗 Link to full video in comments!

08/12/2024

💡 Did you know the Dutch are 20-30 years ahead in healthcare innovation? 🇳🇱

In our latest GTM Vault episode, Savva Kerdemelidis from Public Good Pharma shares an incredible model developed in the Netherlands. By having health insurers fund clinical trials, they're achieving an ROI of 3X to 10X—an approach that's now being brought to the U.S. 🌍💊

This is a massive opportunity to repurpose thousands of patent drugs, unlocking a whole new way of thinking about healthcare. Could this be the future of medicine?

Check out the full episode to learn more about this game-changing strategy and how it could revolutionize healthcare in the U.S. and beyond!

🔗 Link to full video in comments.

08/11/2024

🌟 Discover how Public Good Pharma is changing the game in biotech! Join us in episode 9 as we chat with Savva Kerdemelidis about self-funding clinical trials, the role of AI in drug development, and the future of healthcare. 🚀

🧬 Curious about what’s next for biotech startups? You don’t want to miss this insightful conversation!

👇 Link to the full episode in the comments.

08/09/2024

Want to know the key to advancing your tech career? Mariane Bekker shares her top advice for aspiring women founders and engineers: build your network! 🌟 Discover how strong connections can unlock doors you never knew existed. Link to the full episode in the comments. ⬇️

08/09/2024

Investors at the pre-seed and seed stage are laser-focused on your team's ability to execute. 💼✨ Mariane Bekker shares what she looks for when investing in early-stage startups on GTM Vault 8. From your unique experience to the competitive edge you bring, these insights are a must-watch for any founder looking to secure funding.

Check out the full video to learn how to make your startup stand out! 🚀💡 Link to full video in comments.

08/08/2024

💡 Did you know that diverse teams not only benefit society but also drive better business outcomes? In this snippet from GTM Vault 8, Mariane Bekker shares eye-opening statistics on how investing in women and fostering diversity can lead to higher profits and stronger team performance. 🚀

Diversity isn't just the right thing to do—it's a smart business strategy. Check out the full conversation to learn more about the impact of diversity on business success.

👉 Link to full video in comments.

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