GTM Vault

GTM Vault AI-Native GTM systems and playbooks helping B2B founders and operators build repeatable revenue.

01/02/2026

Enterprise GTM doesn’t fail loudly.
It fails quietly - through misaligned systems.

This Sunday on GTM Vault, a conversation with Rik Schrader, CRO at GreyOrange, after three decades building enterprise revenue across IBM, NCR, Honeywell, and Körber.

No activity theater.
No dashboard vanity.
Just ex*****on patterns that survive pressure.

Subscribe to receive it when it goes live:
https://open.substack.com/pub/gtmvault/p/gtm-36-enterprise-revenue-scales

12/25/2025

AI-native isn’t a feature. It’s a workflow.

As Vignesh Ravichandran explains, when AI is embedded across how you build, convert, and retain, the business becomes AI-native by default.

This is what GTM looks like in 2026.
More on this in GTM Vault Episode 35. Dropping soon.

12/24/2025

AI clones are just a UI.

The real work is infrastructure, data, and graphs.

If your AI feels dumb, this is why.

Full episode soon on GTM Vault.

12/23/2025

AI is not the replacement.
It is leverage.

LLMs do not create judgment.
They scale the thinking you already have.

A short clip from GTM Vault with Vignesh Ravichandran, founder of MyClone.

Full episode dropping soon.

11/28/2025

AI search is a land grab. And GEO is how you claim territory.

In this clip from GTM 34, Jason Patel explains why generative engines change the economics of search. When competitors are slow to adapt, smaller teams can outrun larger players by optimizing for AI systems, not just blue links.

Visibility is shifting from rankings to being selected as the answer.

Move early. Own the surface.

Full episode:
https://gtmvault.wiki/p/gtm-34-from-seo-to-geo-winning-ai

11/25/2025

In this clip from GTM 34, Jason Patel explains how GEO gives companies a real chance to show up next to much larger players inside generative search. When you optimize for user intent, structured data, and relevant third party citations, you can win visibility that was never possible in traditional SEO.

Watch the full GTM 34 episode:
https://gtmvault.wiki/p/gtm-34-from-seo-to-geo-winning-ai

11/24/2025

SEO isn’t dying. It is evolving into something much bigger.

In this clip from GTM 34, Jason Patel breaks down one misconception founders should drop immediately: the idea that SEO has no place in an AI-led world.

Search is shifting from ranking in blue links to being selected as the answer inside generative engines. That is GEO, Generative Engine Optimization, and it is becoming the new visibility layer for modern GTM teams.

Watch the full GTM 34 episode:
https://gtmvault.wiki/p/gtm-34-from-seo-to-geo-winning-ai

11/20/2025

Most operators eventually hit the same ceiling: activity management stops working.

Amber Brooner breaks down the shift every future CRO needs to make - lead outcomes, build strategic maturity, and influence revenue without trying to control every detail.

It is one of the sharpest explanations of what leadership readiness looks like in modern GTM.

Full episode: https://gtmvault.wiki/p/gtm-33-the-secret-pattern-behind

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