Marpov, San Jose, CA (2026)

08/01/2023

LG Ad Solutions released the results of a new study, which discovered that 84% of Canadian audiences like enhanced ads and that over half (52%) will engage with them and more.
What do you think the survey results signal to brands and marketing teams?

Check it out: https://www.marpov.com/lg-ad-solutions-survey-ctv

LG Ad Solutions released the results of a new study, which discovered that 84% of Canadian audiences like enhanced ads and that over half (52%) will engage with them. We believe the new findings are crucial for brands to focus on so as to understand the kinds of strategies they should prioritise mor...

07/31/2023

IPG Mediabrands just released Unified Retail Media Solution, an all-new division that assists its customers in overseeing investments across the increasing number of retail media networks.

How impactful will it be for brands? Will it bring a meaningful transformation to the retail media ecosystem?

Check it out: https://www.marpov.com/ipgediabrands-standardisation-retail-media

In an effort to close the gap in the retail media space, IPG Mediabrands just introduced Unified Retail Media Solution, an all-new division that assists its customers in overseeing investments across the increasing number of retail media networks. We see it as a compelling move that can bring a mean...

07/31/2023

Recently, the fast food giant McDonald's Hong Kong unveiled McNuggets Land in the metaverse platform The Sandbox on account of celebrating the 40th anniversary of Chicken McNuggets.
Is it a step towards elevating audiences’ cravings for the metaverse? How will this new virtual gaming experience help McDonald’s level up their metaverse game?
Dig deeper: https://www.marpov.com/mcdonalds-unviels-mcnuggets-land

Recently, the fast food giant McDonald’s Hong Kong unveiled McNuggets Land in the metaverse platform The Sandbox on account of celebrating the 40th anniversary of Chicken McNuggets. We believe this new virtual gaming experience can help McDonald’s to level up their metaverse game in various ways...

07/27/2023

Seven leading firms in the industry, including Meta and Amazon, have recently announced plans to unveil new voluntary safeguards designed to minimize abuse within the emerging technology at a White House event on Friday.
What are the impacts it may have on other brands? Why should brands pay attention to it?: https://www.marpov.com/generative-ai-regulations-takes-centre-stage

Seven leading artificial intelligence firms, including Meta and Amazon, have recently announced plans to unveil new voluntary safeguards designed to minimise abuse and prejudice within the emerging technology at a White House event on Friday. We believe the new voluntary safeguards move by renowned....

07/26/2023

Faith Tribe Ltd., an open-source fashion design platform, recently announced the upcoming beta debut of its membership platform and phygital toolkit for the new fashion world.

Why should businesses pay attention to this? Is phygital the future?: https://www.marpov.com/phygital-toolkit-faith-tribe

Faith Tribe Ltd., an open-source fashion design platform, recently announced the upcoming beta debut of its membership platform and phygital toolkit for the new fashion world. We believe it is something fashion brands must embrace to catch up with current trends and capitalize on existing business o...

07/26/2023

Nielsen recently made a new data deal with Comcast Corp. to utilise set-top box "return path data" (RPD) in its cross-platform and national and local TV measurement.
How impactful will the new data deal be for brands? Will it streamline the TV measurement process for advertisers?

Check it out: https://www.marpov.com/nielsen-comcast-new-data-deal

Nielsen recently made a new data deal with Comcast Corp. to utilise set-top box "return path data" (RPD) in its cross-platform and national and local TV measurement. We believe it will help brands significantly unlock the local market.

07/25/2023

The Italian fashion house Valentino partnered with Meta to let people using Meta platforms bring designer looks to their digital avatars.
How far will the collaboration be impactful in redefining virtual fashion aesthetics?

Check it out: https://www.marpov.com/valentino-collaboration-with-meta

The Italian fashion house Valentino has partnered with Meta to let people using Meta platforms, including Instagram, Facebook, Messenger, and Meta virtual reality experiences, to bring designer looks to their digital avatars. We believe this new collaboration can benefit Valentino in various ways an...

07/25/2023

It is well known that businesses are bending over backward to enhance their digital ad attention in this competitive digital landscape.
A recent study conducted by Magna Media Trials seems to make the game a little easier. The study discovered a 65 percent spike in attention when a video ad was optimised before a programmatic bid.

Should businesses embrace Pre-bid optimisation? Will it help them elevate the game to a new level?: https://www.marpov.com/new-approach-programmatic-advertising

A recent study conducted by Magna Media Trials discovered a 65 percent spike in audience attention in Pre-bid optimisation in programmatic advertising. We believe this study's finding is something brands must pay attention to and embrace.

07/25/2023

With social media platforms proliferating, everyone is striving to offer something different to make their platforms intuitive for audiences and beneficial for brands.
Recently,Pinterest launched mobile deep links for shopping ads to assist users in moving from discovery to purchase easily.

Is it something brands must pay attention to? How do you think it can help brands drive sales?
Check it out: https://www.marpov.com/pinterest-mobile-deep-links-shopping-ads

Recently, Pinterest launched mobile deep links for shopping ads to assist users in moving from discovery to purchase while enhancing the chances of conversion for businesses. We believe it is an impeccable feature in this mobile era for brands to leverage to make the most of their investment in Pint...

07/25/2023

Visual Search in Bing Chat: This new feature allows users to upload images and search for related web content. But how will it expand the potential for brands? How compulsive will it be for users?

Check it out: https://www.marpov.com/audiences-embrace-ad-supported-streaming-services

With the rise of its demand and adoption among audiences, many of the streaming giants launched ad-supported tiers. The survey conducted by HarrisX and Samba TV shows that the strategy is paying off for many providers. We believe the survey findings are something brands should pay close attention to...

07/25/2023

One of the recent surveys conducted by HarrisX and Samba TV shows the increased adoption of ad-supported streaming services among audiences.
We believe the survey findings are something brands should pay close attention to.
Here is why: https://www.marpov.com/audiences-embrace-ad-supported-streaming-services

With the rise of its demand and adoption among audiences, many of the streaming giants launched ad-supported tiers. The survey conducted by HarrisX and Samba TV shows that the strategy is paying off for many providers. We believe the survey findings are something brands should pay close attention to...

07/21/2023

Recently, 7-Eleven, the renowned American convenience store chain, unveiled Slurpee digital collectibles. This new initiative allows customers to virtually create their own Slurpee drink mix with the new 'Find Your Slurpee Vibe' collectible.

How can this initiative by 7-Eleven help it thrive in the world of Web3? What does the embracing culture of NFTs in the industry indicate to other brands?

https://www.marpov.com/7eleven-harnessing-collectibles-trend

Recently, as part of its 96th birthday celebration, 7-Eleven, the renowned American convenience store chain, unveiled Slurpee digital collectibles. In which customers are allowed to virtually create their own Slurpee drink mix with the new 'Find Your Slurpee Vibe' collectible. In our opinion, 7-Elev...

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