Bay Area News Group is a media company whose portfolio is comprised of regional news and advertising People are central to the success of Bay Area New Group.
Our advertisers are not just businesses and agencies, they are people and communities. Our audiences are not simply demographics or statistics, they are individuals with unique needs, preferences and perspectives. At Bay Area News Group we recognize that people are the most important part of what we do. Our ad sales team is growing and we are looking for like-minded sales individuals who are passi
onate about making a difference and contributing to more than just the bottom line. We help business reach their advertising objectives through our unique mix of digital, mobile and print offerings. It's a pretty rewarding job, especially when you can see the results of your work through your clients' successes.
01/15/2026
SEO isn’t dying.
It’s getting smarter.
AI-powered search is changing how content is discovered, trusted, and surfaced. Rankings alone no longer guarantee visibility.
In this article, we break down the new SEO rules businesses must follow to stay visible and competitive in an AI-first search landscape and how the right strategy and the right partner can turn higher standards into real growth.
Data ownership is no longer a competitive advantage, it’s a requirement. As signal loss reshapes digital marketing, brands that invest in predictive targeting and trusted data relationships will be best positioned to drive relevance, efficiency, and long-term growth.
01/13/2026
Today’s buyers don’t move in a straight line and neither should your marketing strategy. Our integrated digital solutions connect awareness to action across Search, Programmatic, CTV, Display, Social, and Email ensuring your brand shows up consistently at every stage of the journey.
One strategy. Multiple touch points. Measurable results.
🎇 New year. Fresh start. Renewed focus: REAL RESULTS.
Forget resolutions.
What you need is a trusted partner that turns insight into strategy and strategy into growth.
Let’s build something meaningful—this year and beyond.
Welcome 2026. ✨️🎉
12/29/2025
Experience the joy that comes from giving to others. There's still time to make a tax-deductible donation for 2025 through Share the Spirit, to support East Bay communities, or Wish Book, to help our South Bay neighbors. Let's show up for one another to make a long-lasting difference.
Read the stories and donate.:
👉️ sharethespiriteastbay.org
👉️ wishbook.mercurynews.com
12/24/2025
We're grateful to our readers, clients, and partners for being a vital part of the Bay Area News Group community. 🤝❤️
Wishing you a joyful holiday season and continued success in the year ahead.🎉
12/18/2025
💼 Big brands may have bigger budgets—but that doesn’t mean small businesses can’t compete online.
🚀 Digital marketing has leveled the playing field. With the right strategy, smaller businesses can stand out, connect authentically, and drive real results without overspending.
📊 We break down practical ways small businesses can compete smarter (not bigger) in our latest article.
Your audience lives across platforms, so your strategy should too. Multi-channel campaigns yield 31% lower Cost-Per-Lead (CPL) than single-channel efforts. The secret is synchronization: consistent messaging across every touchpoint.
12/16/2025
We're proud to offer impactful ways to give back to the local community. Share the Spirit supports the East Bay; Wish Book supports the South Bay. Together, with your help, we can create meaningful change.
Read the stories and donate.:
👉️ sharethespiriteastbay.org
👉️ wishbook.mercurynews.com
12/10/2025
Display ads on premium news sites aren't just for clicks—they are for authority transfer. When your banner appears next to quality, trusted news, your brand borrows that credibility. Invest in the most influential, brand-safe environments.
12/09/2025
The streaming video landscape is shifting. Middle-aged consumers (35-54) are the most engaged group. Smart brands can capitalize on this audience with shoppable Connected TV ads.
Many businesses base their marketing decisions on advice that sounds credible but isn’t backed by data.
And those outdated assumptions?
They can drain your budget, limit performance, and hold your growth back without you even realizing it.
From assuming a good product will “sell itself” to believing organic reach is enough, these myths can quietly derail your strategy and cost you real money.
👉 If you want to make smarter, more effective marketing decisions, this article breaks down the six marketing myths you should stop believing and what to focus on instead.
Be the first to know and let us send you an email when Bay Area News Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Bay Area News Group is a news media company in the greater San Francisco Bay Area. Our original flagship newspaper, The Mercury News, began as a broadsheet pulled from a hand press in 1851. From there it grew into a Pulitzer Prize-winning daily, in time combining resources with other leading papers to become the largest news publisher in the Bay Area. Today we have an extensive newsroom staff covering this vibrant market, bolstered by top national and international news services.
In April of 2016 Bay Area News Group consolidated its major dailies into two regional powerhouses: The Mercury News serving Silicon Valley and the Peninsula; and the East Bay Times serving Oakland, Walnut Creek, Pleasanton and the rest of the East Bay. Readers on each side of the bay get the news, information and entertainment that shapes and impacts their own lives. Further neighborhood coverage is provided by additional Bay Area News Group publications, including the Marin Independent Journal and dozens of community weeklies.
Journalism
Bay Area News Group journalists — from reporters to photographers to editors and digital staffers — are dedicated to providing accurate and informative news and feature reporting that empowers readers. As longtime local news organizations, The Mercury News, East Bay Times and Marin Independent Journal staffs shift and evolve as the Bay Area and Silicon Valley continue to influence the nation.
Our team, including all of our weekly newspapers, aims to be a community source that draws in readers with its commitment to excellence and local news as well as big-picture projects that explore difficult issues.
Advertising
We help business reach their advertising objectives through our unique mix of digital, mobile and print offerings. Situated in the heart of Silicon Valley, we are constantly evolving our digital advertising offerings and we are proud to have launched Convertly, our latest innovative SaaS (Software as a Service) platform that has helped to further differentiate our value proposition in the marketplace.
Convertly
Convertly is a digital marketing platform that maximizes the performance of your digital marketing campaigns and ensures you generate the most from your investment.
Convertly’s story is unique. The platform was first conceptualised because we realised how limited we were in controlling the customer journey after an individual is exposed to a marketing campaign and in optimising the entire campaign, including a client’s Web site. Our clients are each different in terms of their business vertical, knowledge of digital marketing, and proficiency with maintaining the digital health of the Web site. Two key issues that we ran into frequently included:
Not being able to claim attribution from the campaigns, either because tracking was set up incorrectly or was not there at all.
The Web site was not secure, too slow, or non-responsive for mobile, which all resulted in customers leaving the site and campaigns failing.
We decided to create a platform to address these issues and set our clients and sales teams up for success. We paired our existing digital marketing solutions with high-converting Web design that is fast, efficient, responsive, and secure.
Careers
People are central to the success of Bay Area New Group. Our audiences are not simply demographics or statistics, they are individuals with unique needs, preferences and perspectives. At Bay Area News Group, we recognize that people are the most important part of what we do. Our advertisers are not just businesses and agencies, they are people and communities.
Our ad sales team is growing and we are looking for like-minded sales individuals who are passionate about making a difference and contributing to more than just the bottom line. It's a pretty rewarding job, especially when you can see the results of your work through your clients' successes.
