The Hoffman Agency

The Hoffman Agency The Hoffman Agency helps corporate, technology, telecommunications, consumer electronics and travel companies communicate compelling messages across the globe.

AI is everywhere, but the real magic happens behind the scenes. At Computex 2025, the spotlight wasn’t on AI’s flashy f...
07/09/2025

AI is everywhere, but the real magic happens behind the scenes.

At Computex 2025, the spotlight wasn’t on AI’s flashy front -end — it was on the silent, powerful infrastructure that makes it all work.

We break down three key insights for marketers and communicators navigating the AI era — and why the “how” behind AI matters just as much as the “WOW.”

Read more. 👉 https://reurl.cc/WOdVdy

The isn’t just a gold standard in PR DEI — it’s a roadmap. 🗺️So, here’s the question: If it’s this impactful, why are ...
07/03/2025

The isn’t just a gold standard in PR DEI — it’s a roadmap. 🗺️

So, here’s the question: If it’s this impactful, why are only six agencies fully ?

Read our blog from Richard Fogg, Co-MD, UK, to dive into the benefits of being a Blueprinted agency. 👇 https://bit.ly/3I2ONxu

We asked: “What inspires your office?” Our teams in San Jose, Munich, Shanghai, Jakarta Selatan and Odeon Towers answere...
07/02/2025

We asked: “What inspires your office?”

Our teams in San Jose, Munich, Shanghai, Jakarta Selatan and Odeon Towers answered — with flair! 🎨🌟

Explore our moodboards and see how local culture drives our approach to global storytelling.

🕵️‍♂️ We now call our Taiwan team detectives! The Taiwan team took on a thrilling escape room-style challenge! From solv...
07/01/2025

🕵️‍♂️ We now call our Taiwan team detectives!

The Taiwan team took on a thrilling escape room-style challenge! From solving tricky puzzles to managing our “assets” wisely, it was a fast-paced test of teamwork, logic, and laughter.

Think smart, solve together — that’s .

誰是「霍」爾摩斯？🕵️‍♀️

在台灣辦公室的Q2 ，我們化身為福爾摩斯小隊，挑戰燒腦又緊張的「實境解謎」任務！🧩🔎

為了破解層層謎題，我們不只要抽絲剝繭、邏輯推理，還得精打細算配置資產，否則就會在任務途中「破產」退場😱這場活動既考驗團隊合作，也考驗腦力與溝通力。

就像我們在工作中一起完成專案一樣，唯有集結不同夥伴的觀察力與創意，才能找出線索、突破難關！

06/30/2025

To celebrate , our crew answered the big questions, from caffeine habits to viral trends. Get to know the team behind the hashtags! ☕

🏆 We took home some hardware for the PR Agency of the Year at the Marketing-Interactive Agency of the Year Awards 2025 H...
06/30/2025

🏆 We took home some hardware for the PR Agency of the Year at the Marketing-Interactive Agency of the Year Awards 2025 Hong Kong.

From deep tech to B2B storytelling to IMC campaigns built for complexity, we’re proud to see that the work (and the team behind it) is being recognised.

This award is a true vote of confidence in our consistent delivery, creativity and our team's stellar performance.

📸 Scroll through for happy faces and even happier trophy shelves.

To celebrate Pride Month, our Portland crew came together for an unforgettable night of connection, celebration and of c...
06/27/2025

To celebrate Pride Month, our Portland crew came together for an unforgettable night of connection, celebration and of course bingo! But not just any bingo … Portland’s most dazzling drag queens hosted the event, bringing the charisma, the sparkle and plenty of sass. ✨💥

From Ray-Ban Meta Glasses to Apple’s rumored smart glasses, a new discovery experience is emerging. AI accelerates the b...
06/26/2025

From Ray-Ban Meta Glasses to Apple’s rumored smart glasses, a new discovery experience is emerging.

AI accelerates the buying journey, sending buyers straight from “attention” to “action” and replacing the traditional AIDA funnel.

We explore via the blog. 👉 http://bit.ly/4e61a7E

Although Intern Katie faced a few bumps in the road, she conquered those moments and grew. She turned these obstacles in...
06/23/2025

Although Intern Katie faced a few bumps in the road, she conquered those moments and grew. She turned these obstacles into opportunities and stepped into her own at Hoffman. 🚀

👉 Read for more about her growth, how she made it through the hard times and why she’s sticking around via the blog. https://bit.ly/4lEvnh1

What does team culture look like? Movie nights. Hikes. And trees. 🌳 For the Q2 HAMoment event, our Shanghai team took a ...
06/20/2025

What does team culture look like? Movie nights. Hikes. And trees. 🌳

For the Q2 HAMoment event, our Shanghai team took a nature walk to Peace Park, installed a tree plaque, wrote down thoughts and verses about the natural world, and left with cherished memories.

With trade tensions reshaping the global chip race, being “global” has shifted from an advantage to something of a liabi...
06/18/2025

With trade tensions reshaping the global chip race, being “global” has shifted from an advantage to something of a liability for many international players in China.

To navigate today’s shifting geopolitical landscape, strategic communications is a nonnegotiable.

Read more via the blog. 👉 https://bit.ly/4jAvDMm

Five cities. Five creative pulses. 🖌️ For part two of our global moodboard series, we asked our teams in Portland (Orego...
06/17/2025

Five cities. Five creative pulses. 🖌️

For part two of our global moodboard series, we asked our teams in Portland (Oregon), Paris, Taipei, Seoul and Kuala Lumpur: What visuals capture the energy behind your ideas?

The results reflect each city’s unique spark — and our shared passion for turning local inspiration into global impact. 🌎

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