The Hoffman Agency

The Hoffman Agency The Hoffman Agency helps corporate, technology, telecommunications, consumer electronics and travel companies communicate compelling messages across the globe.

From coffee in San Jose to bubble tea in Beijing, our global team shares the moments that keep their work energized and ...
12/04/2025

From coffee in San Jose to bubble tea in Beijing, our global team shares the moments that keep their work energized and connected. 🍵

Click to see how four teammates experience their day in four different cities.

“Technology should amplify our people, not replace them.” That was one of the key takeaways shared by Chief Global Offic...
12/04/2025

“Technology should amplify our people, not replace them.”

That was one of the key takeaways shared by Chief Global Officer Caroline Hsu during the panel “Agencies in Flux: How Asia is Leading the Way” at this year’s ICCO - The International Communications Consultancy Organisation Global Summit in Mumbai.

As agencies everywhere rethink how they work, the conversation centered on how technology, creativity and human insight must converge to create lasting impact.

Caroline highlighted how AI can act as a catalyst for bigger ideas, helping teams think faster and collaborate smarter.

Transformation is inevitable. What matters is how we choose to lead through it!

🌟 Greater news from The Hoffman Agency Korea! 🌟Our Korea team secured the Japan/Korea Specialist Agency of the Year 2025...
12/03/2025

🌟 Greater news from The Hoffman Agency Korea! 🌟
Our Korea team secured the Japan/Korea Specialist Agency of the Year 2025 from Campaign Asia-Pacific, along with four other major wins, including:
• Japan/Korea Specialist Agency of the Year — Hoffman Agency Korea
• Korea PR Agency of the Year — Hoffman Agency Korea
• Japan/Korea Agency Growth Leader of the Year — Kijung Kelly Kwon, Hoffman Agency Korea
• Japan/Korea Agency Head of the Year — Kijung Kelly Kwon, Hoffman Agency Korea

So proud of our Korea team!
Learn more. https://bit.ly/4lUVctJ

12/02/2025

Our U.S. leadership team couldn’t keep the secret any longer! 📱
PRWeek recognized us as one of the 2025 Best Places to Work in the Midsize Agency Category. https://bit.ly/4ryTrFx

CEO Lou Hoffman joined PR Magazine, one of China’s top PR industry outlets, for an exclusive feature. He shared his view...
11/26/2025

CEO Lou Hoffman joined PR Magazine, one of China’s top PR industry outlets, for an exclusive feature.

He shared his views on global expansion, AI, talent, industry trends, and more.

💡 Here’s a glimpse into his insights:“ The core of PR always comes down to storytelling. Vanilla content does not move people to action. Stories move people to action. We created what we refer to as the Periodic Table of Storytelling. At the oversimplifying, given a choice between interesting and dull, people will always gravitate to the interesting.”

Learn more: https://bit.ly/49qUUqW

When Korea’s biggest PR association — the Korea PR Association — gathers to honor the year’s most meaningful campaigns, ...
11/25/2025

When Korea’s biggest PR association — the Korea PR Association — gathers to honor the year’s most meaningful campaigns, the room is filled with the sharpest communicators.

This year, Hoffman Korea brought home three wins, recognizing work that connected with audiences, sparked conversation, and drove real-world impact.

The team received recognition for:
🏆 Corporate PR – B2B
Corporate PR for Autonomous Robot Startup Neubility

🏆 Corporate PR – IT/Technology
OpenAI's Korea Market Entry PR

🏆 Corporate PR – Healthcare
Seegene's Global PR Campaign: “K-Test, Leading the Future Diagnostics Ecosystem”

A huge shoutout to our team and clients whose dedication powered every part of these campaigns.

👉 See more of Hoffman’s award history: https://bit.ly/4la2dWi

Four cities. Five moments each. Endless ways our teams bring creativity to life.This week, come along with teammates in ...
11/19/2025

Four cities. Five moments each. Endless ways our teams bring creativity to life.

This week, come along with teammates in Portland, Taipei, Seoul and Kuala Lumpur — discover just how connected our days really are. 🌏✨

The Hoffman Agency brought home several wins at the Institute of Public Relations of Singapore PRISM Awards 2025, one of...
11/19/2025

The Hoffman Agency brought home several wins at the Institute of Public Relations of Singapore PRISM Awards 2025, one of Singapore’s oldest and most respected honors in the communications space!

Celebrate the following wins with us:

🏆 Outstanding Communications Consultancy (Independent, Multi-Market)
🌊 Outstanding Communications Campaign of the Year — OceanX
🌏 Outstanding Regional Campaign — OceanX
🌟 Outstanding Young Communications Professional — Allysa Ang

A huge thank-you to our people, clients and partners who continue to propel the work we do.

More here: https://bit.ly/4la2dWi

Visibility in public relations has always mattered, but discovery now plays by new rules. ✍️Generative AI pushes audienc...
11/14/2025

Visibility in public relations has always mattered, but discovery now plays by new rules. ✍️

Generative AI pushes audiences to ask deeper questions, and trusted sources determine how brands get discovered. PR professionals who build credibility don’t just react to this shift; they guide it. By amplifying earned media and credible voices, PR helps lead the conversation in smarter, more dynamic ways.

Managing Director NA Gerard LaFond explores the future of visibility with O'Dwyer's Public Relations News - odwyerpr.com. https://bit.ly/4i9yJrK

Hot off the press! The Hoffman Agency is proud to be shortlisted by the Institute of Public Relations of Singapore PRISM...
11/14/2025

Hot off the press! The Hoffman Agency is proud to be shortlisted by the Institute of Public Relations of Singapore PRISM Awards 2025 — celebrating creativity and communications excellence across Singapore.

Shortlist categories include:
🟢 Outstanding Regional Campaign
🟢 Outstanding Young Communications Professional — Allysa Ang
🟢 Outstanding Communications Consultancy (Independent, Multi-Market)

A big thank-you to our amazing team, clients and partners for always inspiring the stories we tell.

11/13/2025

“What do you want to be when you grow up?” For PR Intern Elliana Heller, the answer took time — and a few major changes — to find out. ✨

💫 Read more about the moment PR “clicked” for her. https://bit.ly/4p7tbjE

Helping mark our “final lap” of 2025, the Campaign Asia-Pacific Agency of the Year 2025 Awards shortlisted The Hoffman A...
11/12/2025

Helping mark our “final lap” of 2025, the Campaign Asia-Pacific Agency of the Year 2025 Awards shortlisted The Hoffman Agency APAC in six categories. 🏁

🏆 Hong Kong PR Agency of the Year
🌏 Taiwan PR Agency of the Year
🌏 Korea PR Agency of the Year
✨ Japan/Korea Specialist Agency of the Year
💡 Japan/Korea Growth Leader of the Year (for Korea GM Kelly Kwon)
👑 Japan/Korea Agency Head of the Year (for Korea GM Kelly Kwon)

A big thank-you to our amazing clients and teammates for this achievement. 💪

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325 South First Street
San Jose, CA
95113

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+14082862611

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