11/14/2025
Visibility in public relations has always mattered, but discovery now plays by new rules. ✍️
Generative AI pushes audiences to ask deeper questions, and trusted sources determine how brands get discovered. PR professionals who build credibility don’t just react to this shift; they guide it. By amplifying earned media and credible voices, PR helps lead the conversation in smarter, more dynamic ways.
Managing Director NA Gerard LaFond explores the future of visibility with O'Dwyer's Public Relations News - odwyerpr.com. https://bit.ly/4i9yJrK