The Hoffman Agency

The Hoffman Agency The Hoffman Agency helps corporate, technology, telecommunications, consumer electronics and travel companies communicate compelling messages across the globe.

01/16/2026

Did that catch your eye? 👀

There’s a reason the unexpected pulls us in. Media Relations Specialist Matt Burrows explains why and how incongruence can be used to create more compelling stories.

Discover our approach to storytelling via the link in our bio. 🔗

01/16/2026

Ever notice how the unusual stops you mid-scroll? 📱

Media Relations Specialist Matthew Burrows explores why incongruence grabs our attention and how storytellers can turn “out of place” moments into unforgettable stories.

Stay tuned for more episodes and explore. https://bit.ly/44ujS5u

Search has changed, and with it, so has brand discovery.As generative AI becomes a new gateway to information, visibilit...
01/14/2026

Search has changed, and with it, so has brand discovery.

As generative AI becomes a new gateway to information, visibility is no longer just about rankings alone, but about being referenced and trusted by AI.

That’s why we built GEDI (Generative Engine Discovery Insights), an in-house tool that shows how brands appear across leading AI engines.

By testing the same questions across multiple platforms, GEDI reveals how different AI engines “see” your brand — and why.

Curious about how your brand shows up in AI results? Learn more.
https://bit.ly/3ZbYDlL

01/13/2026

You’ve got mail! 💥

Proud to be recognized as one of PRWeek’s 2025 Best Places to Work for a mid-size agency, celebrating a culture built on support, curiosity and great storytelling. 🤝 https://bit.ly/4ryTrFx

is officially in full swing — and as a global tech agency fueled by curiosity, there’s no way we’d miss it.🚀From break...
01/07/2026

is officially in full swing — and as a global tech agency fueled by curiosity, there’s no way we’d miss it.🚀

From breakthroughs in AI and robotics to next gen HealthTech, smart mobility and even flying taxis, this year’s innovations promise to rewrite the future faster than ever.

Our Hoffman team is on the ground exploring the hottest trends and the boldest ideas. Also at CES? Drop us a message — we’d love to meet up!

01/02/2026

Some stories are bold. Some are subtle. Some are still unfolding. As 2026 begins, we’ll keep looking for the ones that matter most. ✨

12/31/2025

Meet RedNote (Xiaohongshu) — China’s fast-rising social platform that quietly captured the attention of tech brands.

From beauty roots to 300M+ users, RedNote is now where people discover and discuss everything from smart home devices to AI-powered tools. Brands like Apple, ZEISS and DiDi Japan are already experimenting — and finding engaged, niche communities.
Curious how your brand could fit in?

GM, China Frank Zhang and Head of Digital, China Cole Lui share more. 👉 https://bit.ly/48SnnVW

Teammates in Hong Kong, Paris, Jakarta Selatan and Bangkok capture the moments that define their day, from focused work ...
12/30/2025

Teammates in Hong Kong, Paris, Jakarta Selatan and Bangkok capture the moments that define their day, from focused work to creative breaks.

Scroll through to see how our teams collaborate.

Gathering in London, our European teams from across the UK, Germany and France celebrated the holiday season with a dinn...
12/19/2025

Gathering in London, our European teams from across the UK, Germany and France celebrated the holiday season with a dinner at The Broadcaster and an evening of Crimbo Bingo with the Good Time Gals. Cheers to a fantastic year!

Hoffman China’s momentum this year has been remarkable — with two of the country’s leading PR award platforms recognizin...
12/19/2025

Hoffman China’s momentum this year has been remarkable — with two of the country’s leading PR award platforms recognizing our team’s work across integrated marketing, brand storytelling, and digital innovation.

At the 21st China Golden Awards for Excellence in Public Relations, our team earned three honors that reflect strong strategic and creative performance:
🏆 Integrated Marketing Communication – Silver Award
🏆 Corporate Brand Campaign Communication – Silver Award
🏆 Corporate Brand Campaign Communication – Bronze Award

At the 2025 Gold Flag Awards, Hoffman China brought home three gold recognitions across digital influence, brand innovation, and international communication:
🏆 Digital Marketing Campaign – Gold Award
🏆 Brand Innovation Case – Gold Award
🏆 International Communication Case – Gold Award

A big congratulations to our China team for their outstanding work!

👉 See more of Hoffman’s award history: https://bit.ly/4la2dWi

12/18/2025

Cue the happy dance! 💃

Shining a light on the hard work and dedication of our team, PRWeek shortlisted us for the 2026 in the Outstanding Technology Agency category — for the fourth year in a row!

As global markets experience ongoing shocks, multimarket PR teams must work differently and adapt. The traditional hub-...
12/18/2025

As global markets experience ongoing shocks, multimarket PR teams must work differently and adapt.

The traditional hub-and-spoke model just isn’t fast enough anymore. Today’s strongest teams look more like a hive — connected, built for speed and ready to keep up with today’s rapid news cycles.

Chief Global Officer Caroline Hsu explores the changes impacting global PR with Earned First.

👉 Explore. https://www.earned-first.com/the-quiet-crisis-undermining-global-pr-partner-content/?utm_campaign=HA_social&utm_source=facebook&utm_medium=organic

Address

325 South First Street
San Jose, CA
95113

Telephone

+14082862611

Website

Alerts

Be the first to know and let us send you an email when The Hoffman Agency posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category