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The newest episode of The Story Is Always There Podcast explores the making of the periodic table for business storytelling, taking a deep dive with its creator, CEO Lou Hoffman. Listen at the links below.
Listen on Apple Podcasts: https://bit.ly/3fwXJYa
Listen on Spotify: https://bit.ly/2AHycwL
Listen on Google Podcasts: https://bit.ly/2Y50YjQ
Listen on the website: https://bit.ly/2N80GCg
Listen on Stitcher: https://bit.ly/3hCAvle
It’s as simple as that folks. Just #BeNice and #StaySafe.
To prove PR and the tenets of SEO can work together, we gave an agency blog post a boost in traffic to extend its reach – and the data doesn’t lie. https://bit.ly/3e3wrbO
Many B2B companies invest considerable time in developing content for their corporte blog without paying attention to SEO, a huge mistake.
Black Lives Matter.
To learn more, here are some helpful resources.
PDX organizations:
• Black Lives Matter Portland – https://www.instagram.com/blmpdx/?hl=en
• Portland NAACP 1120 Branch – https://pdxnaacp.org/
• PDX Alliance for Self-Care - PDX ASC – https://www.pdxasc.org/
• Dont Shoot Portland – https://www.dontshootpdx.org/
• Street Roots – https://streetroots.org/
• Portland Equity in Action
SJ/Silicon Valley organizations:
• San Jose/Silicon Valley NAACP – http://www.sanjosenaacp.org/
• The BlackOUT Collective – https://blackoutcollective.org/
• Anti Police-Terror Project – https://www.antipoliceterrorproject.org/
• Black Lives Matter Bay Area
People are in need of many things right now, and a boost of positivity is definitely on the list. #BeNice #StaySafe
The #HAJamz playlist got an update, and at least one of these songs is scientifically proven to raise your spirits. https://bit.ly/3hjYGom
This week more than 3,700 students & recent grads are diving into the PR Council Agency-Ready Certificate Program. We’re excited to participate and help develop the next generation of agency talent. #AgencyReady
Today, The Hoffman Agency stands with clients, scientists and STEM professionals across the world to stop social injustice in academia and systematic racism in the STEM community. https://bit.ly/3cOdmZE
#ShutDownAcademia#ShutDownSTEM10 June 2020 On June 10, 2020, we will #ShutDownAcademia, #ShutDownSTEM, and #Strike4BlackLives. In the wake of the most recent murders of Black people in the US, it is clear that white and other non-Black people have to step up and do the work to eradicate anti-Blac...
Spread positive light and joy in whatever way you can right now. #BeNice #StaySafe
In an open letter to his team, Snap Inc. CEO Evan Spiegel voiced his perspective on social justice and current issues. Ishmael’s Corner explores the impact and takeaways — see more: https://bit.ly/2znolf0
Most CEOs lack the courage to share what's on their mind or allow legal to dictate the content. Snap CEO Evan Spiegel shows how it's done.
The Hoffman Agency
It’s time to tell the world that you’re open for business and ready to face whatever challenges this new environment and all its complexity brings. What do you do next? North America Managing Director Syreeta Mussante has the answers here: https://bit.ly/3dLmFuJ
Ways in which our communications strategies will evolve in the coming months as we navigate the COVID-19 crisis.
Black Lives Matter.
Black Lives Matter.
Black Lives Matter.
#blackouttuesday
We’re proud to be nominated for @PRovokenews North American Technology Agency of the year! To mark the occasion, Mark Pinsent, managing director of Hoffman Europe, and some friends began to imagine how to create an authentic awards ceremony without all the trappings of the real thing. https://bit.ly/36AAr0h
How does one attend a virtual awards ceremony like the one from PRovoke Media? Glad you asked. We offer some tips to optimize the experience.
#BeNice & #StaySafe — focus on what’s important!
Many brands are falling into the same tired tropes while trying to stay relevant during the #pandemic, but some are distinguishing themselves with a little bit of thoughtful levity: https://bit.ly/2TIWpsN
Most brands don't get beyond “we’re here for you” references to the COVID-19 crisis, but a couple of brands are using humor in a likable way.
Following PRovoke News’ announcement that the North America SABRE Awards ceremony would be virtual, Hoffman Europe’s Mark Pinsent asked Twitter how to 'create your at-home PR industry awards ceremony party.' The outcome? Imagination and thoughtfulness.
However you celebrate the virtual awards, enjoy yourself, stay safe, and if you are nominated (as we’re lucky enough to be), good luck! https://bit.ly/36AAr0h
How does one attend a virtual awards ceremony like the one from PRovoke Media? Glad you asked. We offer some tips to optimize the experience.
To remain connected while working from home, we’re in the process of building a global playlist representing everyone in the agency — see the start of the list and find out what we’re listening to via Ishmael’s Corner: https://bit.ly/2TExBCe
By Shereen Masoud-Jointe, Account Executive (Europe) With everyone from the office working remotely these days, it’s easy to feel disconnected. As a way We've started a music count down with each staff member around the world selecting one song on his or her assigned day resulting an ecelectic pla...
If you look close enough, you’ll see a very important message. #BeNice #StaySafe
Many employees are slowly returning to the workplace, which begs the question: how will companies ensure worker safety? @Wired’s helpful guide offers some tools, including Locix’s WiFi locating system, to help enforce social distancing in the workplace.
https://www.wired.com/story/tech-used-track-employees-name-health/
Makers of product-tracking beacons suggest using the tools to help enforce social distancing in the workplace.
Before drafting your resume, CEO Lou Hoffman has some advice – don’t follow the Resume 101 Handbook. Delve into his take on how new grads can make theirs stand out from the crowd and break the mold! https://bit.ly/2Zo8p6D
Landing that first professional job can be difficult, but an effective resume makes a world of difference, so here's some tips on crafting a resume for success.
#BeNice, #StaySafe and maybe keep a bit more distance than usual.
It’s a wild world out there. Just remember to #BeNice and #StaySafe.
Ishmael’s Corner shares the key takeaways from a recent training session about how to best manage people with Beryl Loeb and the PR Council. Spoiler alert: listening tops the list! https://www.ishmaelscorner.com/becoming-a-people-manager-2/
Several of our account folks attended a people management training session conducted by Beryl Loeb. Here are their top takeaways.
Finding the motivation to work out from home can be difficult, but A.I. home fitness equipment can help hold you accountable. The Wall Street Journal recommends the Bowflex Max Total and JRNY app, which assess and tracks performance to provide coaching and personalized daily workouts — helping users sweat smartly. https://on.wsj.com/2LBX8rm
We're excited to work with Twitter in Singapore as the Asia hub!
#TheHoffmanAgency #ClientWins #DreamClient
The brief includes capitalising on conversations around #Kpop in South Korea.
The travel industry post-COVID-19 is facing much uncertainty, and they're not alone. The economy, healthcare system, and social functions will similarly need to adjust to the new normal. Our client, Airbnb is optimistic and already planning their eventual rebound. What is your business outlook?
The home-rental company defined the travel industry after the last cataclysm, but may be less suited for what’s next.
With economies and businesses slated to reopen in a few weeks’ time, is your brand ready to rock the rebound?
Countries are gradually easing lockdowns, with varying levels of success in containing coronavirus.
Here's a glimpse at reopenings in Italy, China, the U.S., India, Spain and beyond.
This too shall pass. 🌈 ❤️ ☀️ #BeNice #StaySafe
Here’s your weekly reminder: #BeNice, #StaySafe and remember to smile at the little things!
There’s no such thing as “too many books” according to Account Executive Elisa Zallio, and we would have to agree. Check out some of Hoffman Europe’s favorite books that bring storytelling to life: https://bit.ly/2WrnvGV
How well does your mom know you? In honor of Mother’s Day, CEO Lou Hoffman sat down with his own mom to discuss her thoughts on PR, storytelling … and even tries to drum up some business: https://bit.ly/3dxiP7J
A few years back I was in Tucson visiting my parents and decided to put my Mom’s knowledge of the PR profession to the test. She surprised me.
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The Hoffman Agency holds a unique position in the PR industry. We are one of only a few mid-size, full-service technology PR firms to remain independent, yet our global focus and capabilities allow us to effectively support our clients’ needs around the world. We offer the ideal combination of nimbleness and reach, making us the PR partner of choice for high-tech multinationals, as well as growing small and medium-sized companies. This agency-wide focus on service is what sets us apart and ahead of the competition. Like many PR agencies, we are smart, creative and results-oriented. But unlike the others, one of our strongest differentiators is being able to sustain these three characteristics to consistently deliver our services with the highest level of quality day-after-day, week-after-week, year-after-year. Employees:120 and counting Global Reach: Headquartered in San Jose, California, we also have wholly owned offices in Beijing, Denver, Hong Kong, London, Seoul, Shanghai, Singapore and Tokyo.
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The newest episode of The Story Is Always There Podcast explores the making of the periodic table for business storytelling, taking a deep dive with its creator, CEO Lou Hoffman. Listen at the links below. Listen on Apple Podcasts: https://bit.ly/3fwXJYa Listen on Spotify: https://bit.ly/2AHycwL Listen on Google Podcasts: https://bit.ly/2Y50YjQ Listen on the website: https://bit.ly/2N80GCg Listen on Stitcher: https://bit.ly/3hCAvle
With offices located around the globe, our love for pancake unites us! #InternationalPancakeDay #PR #PublicRelations
Happy Valentine’s Day! What’s your idea of a perfect way to celebrate the love in the air? 😍
Happy Year of the Rat! According to Chinese mythology, the rat won ‘the great race’ that decided which animals made it into the Zodiac and in what order! #TheHoffmanAgency #LunarNewYear #PR #PublicRelations
From treasured ornaments to sparkly lights, every Christmas tree has a story to tell. Ours is filled with creativity, tenacity and a lot of teamwork! Wishing you a safe and happy holiday, from all of us at Hoffman.
This past summer, our Asia-Pacific offices won a Silver The Stevie Awards for their Internship Roadshow Project! Our APAC team had so much fun connecting with top academic institutions across the region, and can’t wait to see all the bright young stars that come to us through these efforts. #HAchievement https://bit.ly/34Ms6oz
Grab your sneakers, water and trail mix because it's #TakeAHikeDay! #TheHoffmanAgency
Happy Halloween from Hoffman! Have a SPOOKTACULAR day celebrating with all your fellow ghouls and goblins!
Calories don’t count this season! Wishing you a #HappyDiwali! #TheHoffmanAgency
Behind every successful person is a substantial amount of coffee. Happy #NationalCoffeeDay!
A conversation shared over coffee never fails to create bonds and bring people together #InternationalCoffeeDay #TheHoffmanAgency
Happy Comic Book Day! Hoffman's dream team comes to the rescue to find YOUR story! #TheHoffmanAgency #TheStoryIsAlwaysThere #ComicBookDay
The season of mooncakes, lanterns and moon-watching is here – Happy Mid-Autumn Festival! #TheHoffmanAgency #mooncakes #midautumnfestival
Did you know that reading can reduce overall stress, improve memory, heighten writing skills and expand your vocabulary? Today is National #ReadABookDay, and we are excited to celebrate! Leave a comment of your favorite book below, and spread the love of reading to your fellow colleagues today.
Singapore turns 54 today! Happy National Day to all our friends in Singapore! #TheHoffmanAgency
Half a century ago, Neil Armstrong and Buzz Aldrin took humanity’s first steps on the moon. This was made possible by Apollo 11. Today, The Hoffman Agency and the world is remembering the historic mission and its impact on society and science.
Happy World Emoji Day from The Hoffman Agency! Of all the ones in existence, which is your favorite? Let us know in the comments below.
Seas the Day! #HappyMarineDay to everyone in Japan celebrating and appreciating the ocean! #TheHoffmanAgency
What are your 4th of July plans? We’re looking forward to the fireworks later tonight!
In 2013, selfies hit widespread popularity across our social feeds. Today, they’re so common, we even celebrate their existence. Happy #NationalSelfieDay!
Wishing you a Happy Dragon Boat Festival! Who’s out witnessing the colorful races today?
Selamat Hari Raya to everyone celebrating, with family, friends and delicious food!
[We are looking for interns for our Singapore office!] So you're at a crossroads in life - young, full of zest and ambition, but still mulling over a few career options. You've heard plenty of fables about the Communications industry, but each story varies. You're intrigued, and keen on an internship in communications, somewhere you'll get a holistic experience of the industry. Look no further than The Hoffman Agency - where you'll dabble in everything under the umbrella of Communications. Yes, you'll be thrown into the deep end. But we'll provide life jackets. Interested? Shoot an email to [email protected]
Sometimes the best storylines are created by great minds brainstorming over an uncorked bottle of vino. Happy #NationalWineDay
This Vesak Day, let’s consider Gautam Buddha’s advice, “Be where you are; otherwise you will miss your life.” #HappyVesakDay #TheHoffmanAgency
Today we commemorate the film series that brought us the galaxy far, far away — Happy #MaytheFourth!
Wondering how to get inspired? Visit a museum this #InternationalMuseumDay! It’s a social and fun activity that will get your creative juices flowing as you understand and appreciate local and traditional art! #TheHoffmanAgency
What are you doing to make your mark this #EarthDay? #TheHoffmanAgency
How many Easter eggs can you spot? Join the Hoffman bunny on an Easter egg hunt! #HappyEaster #TheHoffmanAgency
Feeling low? There’s nothing a grilled cheese sandwich can’t fix! #HappyGrilledCheeseSandwichDay #TheHoffmanAgency
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