07/16/2013
"By surveying ten top-tier outlets for more than 100 days - and reviewing more than 1, 000 stories in publications including, Forbes, Fortune, New York Times, Time, USA Today and The Wall Street Journal, we found that almost every single article we looked at fit into at least one of ten classic story narratives. These included “New Kid on the Block”, “History Repeats Itself” or “Recipe for Success.” ”Things Aren’t What They Seem” proved to be the most popular storyline . . ."
Stop trying to get journalists to write the stories you want them to, instead frame yours with the narratives they are already using.