Why Mom Deserves a Diamond® contest

Why Mom Deserves a Diamond® contest Giving every child the opportunity to express their words of appreciation to their mothers.

11/16/2025

Metaphors can be powerful in figurative writing. The students who composed the following metaphors have each received a quarter-carat diamond to give to their moms since we began the Why Mom Deserves a Diamond writing contest in 1993. So far, 80 kids have received this grand prize gem.

1. METAPHOR: Comparing two things directly without using “like” or “as.”
* She fills my heart with caramel.
* My beautiful rose is fresh from the garden.
* She plants seeds of confidence. My mom’s the gardener of my life.
* Because she is all the colors in my life.
* Mother is nature’s way of saying, “Hooray!”
* She is my encouraging branch.
* My mom is a cozy place, like a warm cup of cocoa. (contains simile too)
* The sunset is a sign that she is in my heart.
* My mom’s like a calculator. Her love is exponential. (also a simile and analogy)
* Her voice calls upon the angels to sing.
* The warm hearth that has blazed me into myself.
* Her kisses—flawless bubbles.
* Yet an anchor, offering sanctuary from danger.
* Melting the iron surrounding our hearts.
* Mom, a perfect gem…a gift forever.
* She is the greatest wonder of creation.
* Mom is beauty and grace all put into one face.
* The precious pilot of my life.
* A book that never ends. A candle that will never die.
* Mom is a masterpiece created with love.
* She, who architects my very soul.
* Playwright of my world. Purest diamond. Divine author.
* Fragrant lavender of warmth and loving care.
* Her voice—a chorus of angels.
* Her kisses—a butterfly’s whisper.
* She’s like a nocturne, calming my soul. (simile + metaphor)
* Autumn’s sweater of warm comfort.
* Embraced within her soft touch, I am safe.
* Her flowing nature calms my storm. Mom, my refuge.
* She gave my breath its heat. She gave my heart its beat.
* Colored by her values, I am proudly adorned with her signature.
* And so it is I must behold, my mother, the temple of creation.

-Diamond Mike Watson.

To all teachers,The Why Mom Deserves a Diamond contest is easy to enter and is the largest writing contest of its kind i...
09/27/2025

To all teachers,

The Why Mom Deserves a Diamond contest is easy to enter and is the largest writing contest of its kind in the nation. It’s still about the same thing: love expressed through words.

Since 1993, thousands of students have handed their moms a diamond, amethyst, or garnet - each one earned through heartfelt words. When a student wins, they don’t just give a gem. They give a story, a memory, and a treasure that lasts forever.

With hair smooth like frosting
Personality sweet like sprinkles
An embrace warm like bread
My mom reminds me of my favorite cupcakes

Katelyn Oho
Grade: 4

Contest Materials will be mailed to teachers in October.

Photo: 2018 Diamond Winner, Katelyn Oho and her mom.

Sincerely,
Diamond Mike Watson and the Contestineers.

The Why Mom Deserves a Diamond contest will begin in October.  Tell your kids to get ready.   This year, the grand prize...
09/20/2025

The Why Mom Deserves a Diamond contest will begin in October. Tell your kids to get ready. This year, the grand prize is a quarter-carat Old European cut diamond over 100 years old.

On the back of this photo is written, Oct 1991.  That is the date Carmen and I opened Gallery of Diamonds.  What began a...
05/08/2025

On the back of this photo is written, Oct 1991. That is the date Carmen and I opened Gallery of Diamonds. What began as a tiny boutique has grown into a mega jewelry store in Santa Ana. Today, nearly five thousand people visit our store every year. I am so grateful that Carmen and our staff have combined their talents to create, what we feel, is the most extraordinary jewelry store in the nation.

Not everyone wins a diamond or gemstone in the Why Mom Deserves a Diamond contest, but thousands of memories have been c...
03/21/2025

Not everyone wins a diamond or gemstone in the Why Mom Deserves a Diamond contest, but thousands of memories have been created in 33 years. These memories are more valuable than diamonds.

Accompanied by her family, teacher, and principal, Braelyn Murphy awards her winning diamond to her mother.
02/20/2025

Accompanied by her family, teacher, and principal, Braelyn Murphy awards her winning diamond to her mother.

Carmen, Jane, and Christina participate in the 8th annual Umbrella March to honor all moms.
02/17/2025

Carmen, Jane, and Christina participate in the 8th annual Umbrella March to honor all moms.

Cierra came to visit us yesterday. She won a gem in 2009 when she was in the first grade! “My mom deserves a diamond bec...
02/16/2025

Cierra came to visit us yesterday. She won a gem in 2009 when she was in the first grade!

“My mom deserves a diamond because she does a lot of things. She takes us a lot of places. She loves us. She is fantastic!”

She deserves a diamond because she helps all her students when they need help, and she gets candy for the students.  Cal...
02/16/2025

She deserves a diamond because she helps all her students when they need help, and she gets candy for the students.

Callie. Garnet winner.

Congratulations to Braelyn Murphy in the 33rd annual writing contest.
02/16/2025

Congratulations to Braelyn Murphy in the 33rd annual writing contest.

Join us! We need one more high-spirited person to join our team to award gemstone prizes in the Why Mom Deserves a Diamo...
02/14/2025

Join us!

We need one more high-spirited person to join our team to award gemstone prizes in the Why Mom Deserves a Diamond writing contest.

We offer:
Competitive compensation
Employee discounts
Fun & exciting work environment
The job-of-a-lifetime

You must:
Work weekends.
Be a great communicator with a bright personality,
Share our mission of allowing every child to show their appreciation for their mothers, and to show kids they are loved.

Stop by 11:00am-1:30pm, Tuesday through Friday to apply as a Contestineer from now through the end of May.

01/04/2025

33rd Annual Diamond Day
Date: Tuesday, February 11, 2025

Gallery of Diamonds will award Braelyn Murphy with a quarter-carat diamond valued at $600 to give to her mother in the Why Mom Deserves a Diamond writing contest. Beginning in 1993 in honor of Diamond Mike Watson’s adoptive mother and the birth mother he had never known, this year’s contest inspired over seven thousand kids to write words of appreciation for their mothers.

Itinerary:
10:45am -Presentation of Roses
11:00am. -Official Ceremony
11:30-11:45 -The Umbrella March

The 2025 Diamond Winner

Colors blaze like sunset skies
Strength like tidal waves that rise
Love, a warmth from fire's glow
A heart that always know

Braelyn Murphy. Grade 7.
Sowers Middle School, Huntington Beach, CA

Today, hundreds of thousands of kids have penned their words of love. The contest instills a moral to appreciate one’s mother and all those who are significant in our lives. It encourages kids to become powerful writers and prepares them for a lifetime of success by confirming that they are loved.

Address

1528 Brookhollow Drive, Ste 200
Santa Ana, CA
92705

Opening Hours

Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 10am - 4pm

Telephone

+17145492000

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