Why Mom Deserves a Diamond® contest

Why Mom Deserves a Diamond® contest Giving every child the opportunity to express their words of appreciation to their mothers.

To all teachers,The Why Mom Deserves a Diamond contest is easy to enter and is the largest writing contest of its kind i...
09/27/2025

To all teachers,

The Why Mom Deserves a Diamond contest is easy to enter and is the largest writing contest of its kind in the nation. It’s still about the same thing: love expressed through words.

Since 1993, thousands of students have handed their moms a diamond, amethyst, or garnet - each one earned through heartfelt words. When a student wins, they don’t just give a gem. They give a story, a memory, and a treasure that lasts forever.

With hair smooth like frosting
Personality sweet like sprinkles
An embrace warm like bread
My mom reminds me of my favorite cupcakes

Katelyn Oho
Grade: 4

Contest Materials will be mailed to teachers in October.

Photo: 2018 Diamond Winner, Katelyn Oho and her mom.

Sincerely,
Diamond Mike Watson and the Contestineers.

The Why Mom Deserves a Diamond contest will begin in October.  Tell your kids to get ready.   This year, the grand prize...
09/20/2025

The Why Mom Deserves a Diamond contest will begin in October. Tell your kids to get ready. This year, the grand prize is a quarter-carat Old European cut diamond over 100 years old.

On the back of this photo is written, Oct 1991.  That is the date Carmen and I opened Gallery of Diamonds.  What began a...
05/08/2025

On the back of this photo is written, Oct 1991. That is the date Carmen and I opened Gallery of Diamonds. What began as a tiny boutique has grown into a mega jewelry store in Santa Ana. Today, nearly five thousand people visit our store every year. I am so grateful that Carmen and our staff have combined their talents to create, what we feel, is the most extraordinary jewelry store in the nation.

Not everyone wins a diamond or gemstone in the Why Mom Deserves a Diamond contest, but thousands of memories have been c...
03/21/2025

Not everyone wins a diamond or gemstone in the Why Mom Deserves a Diamond contest, but thousands of memories have been created in 33 years. These memories are more valuable than diamonds.

Accompanied by her family, teacher, and principal, Braelyn Murphy awards her winning diamond to her mother.
02/20/2025

Accompanied by her family, teacher, and principal, Braelyn Murphy awards her winning diamond to her mother.

Carmen, Jane, and Christina participate in the 8th annual Umbrella March to honor all moms.
02/17/2025

Carmen, Jane, and Christina participate in the 8th annual Umbrella March to honor all moms.

Cierra came to visit us yesterday. She won a gem in 2009 when she was in the first grade! “My mom deserves a diamond bec...
02/16/2025

Cierra came to visit us yesterday. She won a gem in 2009 when she was in the first grade!

“My mom deserves a diamond because she does a lot of things. She takes us a lot of places. She loves us. She is fantastic!”

She deserves a diamond because she helps all her students when they need help, and she gets candy for the students.  Cal...
02/16/2025

She deserves a diamond because she helps all her students when they need help, and she gets candy for the students.

Callie. Garnet winner.

Congratulations to Braelyn Murphy in the 33rd annual writing contest.
02/16/2025

Congratulations to Braelyn Murphy in the 33rd annual writing contest.

Join us! We need one more high-spirited person to join our team to award gemstone prizes in the Why Mom Deserves a Diamo...
02/14/2025

Join us!

We need one more high-spirited person to join our team to award gemstone prizes in the Why Mom Deserves a Diamond writing contest.

We offer:
Competitive compensation
Employee discounts
Fun & exciting work environment
The job-of-a-lifetime

You must:
Work weekends.
Be a great communicator with a bright personality,
Share our mission of allowing every child to show their appreciation for their mothers, and to show kids they are loved.

Stop by 11:00am-1:30pm, Tuesday through Friday to apply as a Contestineer from now through the end of May.

01/04/2025

33rd Annual Diamond Day
Date: Tuesday, February 11, 2025

Gallery of Diamonds will award Braelyn Murphy with a quarter-carat diamond valued at $600 to give to her mother in the Why Mom Deserves a Diamond writing contest. Beginning in 1993 in honor of Diamond Mike Watson’s adoptive mother and the birth mother he had never known, this year’s contest inspired over seven thousand kids to write words of appreciation for their mothers.

Itinerary:
10:45am -Presentation of Roses
11:00am. -Official Ceremony
11:30-11:45 -The Umbrella March

The 2025 Diamond Winner

Colors blaze like sunset skies
Strength like tidal waves that rise
Love, a warmth from fire's glow
A heart that always know

Braelyn Murphy. Grade 7.
Sowers Middle School, Huntington Beach, CA

Today, hundreds of thousands of kids have penned their words of love. The contest instills a moral to appreciate one’s mother and all those who are significant in our lives. It encourages kids to become powerful writers and prepares them for a lifetime of success by confirming that they are loved.

12/26/2024

As I celebrate the morning of Christmas, I remember the smell of mom’s roast that she would garnish with potatoes and green beans. It was a lot of food for the three of us, for there was only mom, dad, and their only adopted child - me.

Although I have good memories during this chilly time of the year in Southern Indiana, I often wondered about the confusing decor of the living room. An artificial tree was illuminated with a floor lamp that rotated with primary colors. A nearby wooden nativity scene displayed baby Jesus lying in a manger accompanied by his parents, a shepard boy, a donkey, and three bearded men with robes . A stenciled Santa and his reindeer would fly across our sofa mirror on a sleigh. The stairwell would be hung with dozens of holiday cards featuring everything from snowy scenes to Mary and Joseph admiring their newborn son.

If there is a single ingredient I can reconcile from the chaos of Christmas, it seems to be the principle of giving. Of course we have transformed this holiday into a retail event that pumps sales throughout our economy. It has been further twisted into the concept of what I call, “I give you-you give me.”

As I gaze at the presents that await to be opened at the base of our tree, I am thankful the author of the Book of Matthew inserted a story about Magi who journeyed to bring gifts to a newborn child. In the narrative, they gave gifts without expecting anything in return. Neither were the gifts wrapped in fancy paper.

Even if the Magi arrived empty-handed, they still fulfilled the principle of giving by offering their time, thoughts, and kind words. In the big picture of our lives, aren’t these gifts much more valuable than gold, frankincense or myrrh?

Whatever your beliefs, I hope everyone will appreciate this one principle that benefits the entire world- shining our light, showing compassion to all, and giving without expecting return.

Diamond Mike Watson.

Address

1528 Brookhollow Drive, Ste 200
Santa Ana, CA
92705

Opening Hours

Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 10am - 4pm

Telephone

+17145492000

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