Why Mom Deserves a Diamond® contest

Why Mom Deserves a Diamond® contest Giving every child the opportunity to express their words of appreciation to their mothers.

On the back of this photo is written, Oct 1991.  That is the date Carmen and I opened Gallery of Diamonds.  What began a...
05/08/2025

On the back of this photo is written, Oct 1991. That is the date Carmen and I opened Gallery of Diamonds. What began as a tiny boutique has grown into a mega jewelry store in Santa Ana. Today, nearly five thousand people visit our store every year. I am so grateful that Carmen and our staff have combined their talents to create, what we feel, is the most extraordinary jewelry store in the nation.

Not everyone wins a diamond or gemstone in the Why Mom Deserves a Diamond contest, but thousands of memories have been c...
03/21/2025

Not everyone wins a diamond or gemstone in the Why Mom Deserves a Diamond contest, but thousands of memories have been created in 33 years. These memories are more valuable than diamonds.

Accompanied by her family, teacher, and principal, Braelyn Murphy awards her winning diamond to her mother.
02/20/2025

Accompanied by her family, teacher, and principal, Braelyn Murphy awards her winning diamond to her mother.

Carmen, Jane, and Christina participate in the 8th annual Umbrella March to honor all moms.
02/17/2025

Carmen, Jane, and Christina participate in the 8th annual Umbrella March to honor all moms.

Cierra came to visit us yesterday. She won a gem in 2009 when she was in the first grade! “My mom deserves a diamond bec...
02/16/2025

Cierra came to visit us yesterday. She won a gem in 2009 when she was in the first grade!

“My mom deserves a diamond because she does a lot of things. She takes us a lot of places. She loves us. She is fantastic!”

She deserves a diamond because she helps all her students when they need help, and she gets candy for the students.  Cal...
02/16/2025

She deserves a diamond because she helps all her students when they need help, and she gets candy for the students.

Callie. Garnet winner.

Congratulations to Braelyn Murphy in the 33rd annual writing contest.
02/16/2025

Congratulations to Braelyn Murphy in the 33rd annual writing contest.

Join us! We need one more high-spirited person to join our team to award gemstone prizes in the Why Mom Deserves a Diamo...
02/14/2025

Join us!

We need one more high-spirited person to join our team to award gemstone prizes in the Why Mom Deserves a Diamond writing contest.

We offer:
Competitive compensation
Employee discounts
Fun & exciting work environment
The job-of-a-lifetime

You must:
Work weekends.
Be a great communicator with a bright personality,
Share our mission of allowing every child to show their appreciation for their mothers, and to show kids they are loved.

Stop by 11:00am-1:30pm, Tuesday through Friday to apply as a Contestineer from now through the end of May.

01/04/2025

33rd Annual Diamond Day
Date: Tuesday, February 11, 2025

Gallery of Diamonds will award Braelyn Murphy with a quarter-carat diamond valued at $600 to give to her mother in the Why Mom Deserves a Diamond writing contest. Beginning in 1993 in honor of Diamond Mike Watson’s adoptive mother and the birth mother he had never known, this year’s contest inspired over seven thousand kids to write words of appreciation for their mothers.

Itinerary:
10:45am -Presentation of Roses
11:00am. -Official Ceremony
11:30-11:45 -The Umbrella March

The 2025 Diamond Winner

Colors blaze like sunset skies
Strength like tidal waves that rise
Love, a warmth from fire's glow
A heart that always know

Braelyn Murphy. Grade 7.
Sowers Middle School, Huntington Beach, CA

Today, hundreds of thousands of kids have penned their words of love. The contest instills a moral to appreciate one’s mother and all those who are significant in our lives. It encourages kids to become powerful writers and prepares them for a lifetime of success by confirming that they are loved.

12/26/2024

As I celebrate the morning of Christmas, I remember the smell of mom’s roast that she would garnish with potatoes and green beans. It was a lot of food for the three of us, for there was only mom, dad, and their only adopted child - me.

Although I have good memories during this chilly time of the year in Southern Indiana, I often wondered about the confusing decor of the living room. An artificial tree was illuminated with a floor lamp that rotated with primary colors. A nearby wooden nativity scene displayed baby Jesus lying in a manger accompanied by his parents, a shepard boy, a donkey, and three bearded men with robes . A stenciled Santa and his reindeer would fly across our sofa mirror on a sleigh. The stairwell would be hung with dozens of holiday cards featuring everything from snowy scenes to Mary and Joseph admiring their newborn son.

If there is a single ingredient I can reconcile from the chaos of Christmas, it seems to be the principle of giving. Of course we have transformed this holiday into a retail event that pumps sales throughout our economy. It has been further twisted into the concept of what I call, “I give you-you give me.”

As I gaze at the presents that await to be opened at the base of our tree, I am thankful the author of the Book of Matthew inserted a story about Magi who journeyed to bring gifts to a newborn child. In the narrative, they gave gifts without expecting anything in return. Neither were the gifts wrapped in fancy paper.

Even if the Magi arrived empty-handed, they still fulfilled the principle of giving by offering their time, thoughts, and kind words. In the big picture of our lives, aren’t these gifts much more valuable than gold, frankincense or myrrh?

Whatever your beliefs, I hope everyone will appreciate this one principle that benefits the entire world- shining our light, showing compassion to all, and giving without expecting return.

Diamond Mike Watson.

Jeweler awards diamond to Irvine student after 30 years. In 1993, I launched a writing contest for students.  The assign...
12/19/2024

Jeweler awards diamond to Irvine student after 30 years.

In 1993, I launched a writing contest for students. The assignment offered the chance for school kids to win a diamond for their moms for composing the most creative essay entitled, Why Mom Deserves a Diamond. I was adopted and never met my birthmother. After searching for nearly twenty years, I had discovered she had already died.

The contest would give the opportunity for students to be recognized for their talent, and to show their appreciation for their own moms-especially while they were living.

By 1995, thousands of kids submitted heartfelt treasures. After hours of judging, the stack was narrowed down to forty-one possible diamond winners. One student would win the diamond, and 40 runners up would receive sapphires. That stack dwindled down to only two essays. After laboring over these two compositions, I finally selected the one written by Scott Kircher, a sixth-grade student, and declared him the grand-prize winner. Scott came to our store with his mother, knelt before her, recited his words and presented the diamond.

The competing essay was from a ninth-grade girl named Lauren O’Hara from Irvine High School. I called her teacher to declare her an honorable sapphire winner. Lauren came to our store the following week with her mother to claim her jewel. I will never forget when her mother read her poem, dabbed a tear from her eye and said, “This is the diamond winner.” I remember biting my lip, preventing myself from divulging that Lauren’s essay was inches away from being the grand-prize winner. They left beaming without realizing that both Scott’s and Lauren’s essays were etched into my brain forever.

I was proud to have selected Scott’s most deserving essay. But I could not free my mind from Lauren’s profound words that continued to haunt me for years to come. I always felt her words needed to be displayed for the world to read.

By sheer luck- thirty years later, my assistant was able to track down Lauren’s mom, who had moved to Orting in Washington State. I called Mrs. O’Hara who said Lauren’s essay had been proudly resting in a frame for the past 30 years.

I said we were mailing her daughter a quarter-carat diamond that she could present to her. To continue the legacy of the 33-year-old contest and give meaning to the sparkling gem, Lauren would need to recite her winning words before presenting her diamond.

I learned that it is never too late to alter the universe and now is always better than later. For this years’ Why Mom Deserves a Diamond contest, we will again select a diamond winner from a tower of essays that will reach the ceiling. But there will be one other diamond winner that will be quite a bit older- Lauren O’Hara, whose words of love for her mother will never be forgotten.

A diamond and my mother
Are two of the same
Diamonds all around her
Sparkle in her name
For never has there been
A dark and starless night
For with the shining of my mother’s eyes
From darkness comes light
Dew on morning rose
Diamonds in the sky
Kind words when a new day starts
All these things I see in her-
The diamond of my heart

Lauren O’Hara. Grade 9.
2025 Diamond Winner. (Written in 1995.)

Attached is a copy of Lauren’s original essay she mailed us in 1995.

Diamond Mike Watson

Gallery of Diamonds
1528 Brookhollow Drive, Suite 200
Santa Ana, CA 92705
714-549-2000

Address

1528 Brookhollow Drive, Ste 200
Santa Ana, CA
92705

Opening Hours

Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 10am - 4pm

Telephone

+17145492000

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