Up In The Valley

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Up In The Valley Local wines, stories and events handpicked from the central coast of California.

Explore wines, local events, and the people hailing from the central coast of California, crafting the region's valleys.

The central coast is divided into four main regions: Monterey, Paso Robles, San Luis Obispo, and Santa Barbara. You real...
07/06/2024

The central coast is divided into four main regions: Monterey, Paso Robles, San Luis Obispo, and Santa Barbara. You really can’t go wrong spending time in any of them, but take our quiz using the link in bio to find out which area suits you best! We had a ton of fun playing matchmaker 😝 What was your result?! Let us know 👇

Heading into the holiday weekend and there’s plenty of options. Where will we see you?
24/05/2024

Heading into the holiday weekend and there’s plenty of options. Where will we see you?

In our latest interview we went back to school with . With what can seem like an alphabet soup of wine certifications at...
19/04/2024

In our latest interview we went back to school with . With what can seem like an alphabet soup of wine certifications at time, these ladies are bringing things back to basics. Understand the wine you’re drinking, what wines you enjoy, and most importantly don’t over complicate things. It’s not rocket science after all. Head to the link in our bio to learn about all initiatives is involved with.

Urban wineries are gaining popularity and we love them because it increases accessibility to the public! In this weeks i...
21/03/2024

Urban wineries are gaining popularity and we love them because it increases accessibility to the public! In this weeks issue we highlighted one of our favorite urban wine trails on the central coast, Tin City. Could it be your next wine country getaway? Read the issue linked in our bio to decide!

Celebrating international women’s day with all the awesome women owned / co-owned businesses we’ve interviewed over the ...
08/03/2024

Celebrating international women’s day with all the awesome women owned / co-owned businesses we’ve interviewed over the past year. Don’t let anyone tell you girls don’t rule.

Spring and bud break incoming. We’re already seeing pockets of wildflowers beginning to bloom with the healthy rains we’...
29/02/2024

Spring and bud break incoming. We’re already seeing pockets of wildflowers beginning to bloom with the healthy rains we’ve had this winter.

Everybody finds their way into wine differently. For Emily at it took looking at a computer 50 hours a week for her to ...
23/02/2024

Everybody finds their way into wine differently. For Emily at it took looking at a computer 50 hours a week for her to find her love for manual labor and creation with her own hands. Dive into her story starting and her love affair for chocolate donuts in our newest interview in our bio.

Got dinner reservations with that special someone yet? We’re here to bail you out last minute. There’s a whole lot of op...
12/02/2024

Got dinner reservations with that special someone yet? We’re here to bail you out last minute. There’s a whole lot of options to choose from over the next week with great wine guaranteed. A small sampling of some of the upcoming events the next week:

is hosting a prix fixe dinner menu for Valentine’s Day.
is hosting a vegan wine paired dinner at their bar in downtown Santa Barbara.
will be having wine cheese and flowers available for pickup to impress that special someone.
And finally if you’re looking ahead to the weekend is hosting one of their largest events of the year in Paso featuring over 80 wineries.

There’s even more events featured in last weeks newsletter in our bio.

Authentic candor and loads of dog kisses is what you get with Jesse, head winemaker and co-founder of and our latest in...
24/01/2024

Authentic candor and loads of dog kisses is what you get with Jesse, head winemaker and co-founder of and our latest interviewee!

Jesse makes wines that represent Santa Barbara County’s coastline beautifully. He’s a true waterman with a ton of great stories revolving around the central coast. They’re opening a tasting room soon, so keep an eye out for that and you can go in a hear them firsthand!

Subscribe and check out our issue launched today to read about Jesse and Sea Creatures Wine. (link in bio!)

Are you participating (maybe surviving?) in dry January? One of the wine trends we looked at from 2023 was the role less...
17/01/2024

Are you participating (maybe surviving?) in dry January? One of the wine trends we looked at from 2023 was the role less drinking in general and generational adoption of wine has played in younger generations. And folks the data isn’t great.

The last decade has seen a consistent decline in younger generations picking up the slack of their parents wine drinking habits. While some of this may be healthy, we can’t help but wonder if the decline continues what may be at stake for smaller producers. So, if you are going dry this January think about hopping into your local wine shop or visiting a new tasting room come February. Your local winemaker will thank you.

Our first issue of the year is live and we’re looking back on some of the trends from 2023 and looking forward to 2024. ...
11/01/2024

Our first issue of the year is live and we’re looking back on some of the trends from 2023 and looking forward to 2024. Call it a state of the wine union if you will. Plus we’re featuring one of our go-to Pinots we’ve been drinking lately from . Read it all in our latest issue in our bio.

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