Robe + Signet

04/09/2024

✋ STOP reinventing the wheel and pay attention to your WINS.

Follow the trail of content wins like a scent hound because that's where your ideal audience is loudly telling you what they want more of from you.

🗣️ "BUT WON'T POSTING THE SAME TYPE OF CONTENT GET BORING AND REPETITIVE?"

→ Not at all - repetition in your messaging helps your audience remember you and what your brand stands for.

→ Just because it stems from the same style or topic doesn't mean the content has to be the same every time. There are countless angles, questions, and perspectives you can explore to add depth, value, and entertainment for your audience.

→ Repetition sets an expectation for your audience, leading them to even seek out your content first if they find it valuable. It's like your favorite reality TV show — you know what to expect, what entertainment it brings, and eagerly anticipate tuning in every week for that experience.

🤔 Need help with any of the steps in this carousel? Comment your questions below!

03/04/2024

Here's the gist of this hidden Instagram Carousel feature 👇

→ If you just hold down on the dots and move your finger to the right, you'll see the new "stop motion" effect.
→ Brands and creators are experimenting with this feature by adding a text overlay call-to-action on their carousel posts.

Instagram rewards accounts that encourage users to engage with posts and stay on the app for as long as possible. This new feature adds a playful twist to your visual storytelling, opening up more opportunities to keep your audience hooked until the very end.

🚨 DON'T FORGET to add a graphic or text overlay on the first image of your carousel to direct people to "hold the dots and scroll" or else they won't experience this new "stop motion" effect.

💬 Did you know about this Carousel feature? Do you think you'll be testing it out with your account?

01/29/2024

Are you aware of these Meta and Instagram updates? Click through to see what you might've missed 👇👇

Follow Robe + Signet for more no-fluff social media advice and updates that lead to genuine business growth 🔥

12/13/2022

Here are the 4️ things I did to increase my average video views from ~300 to 10K+ (and growing!) on my last Instagram Reel WITHOUT using a trending sound.

These are simple takeaways that you could implement today in your Reels content creation that I found made a difference.

The overarching theme of these tactics is finding a way to emotionally grab your audience’s attention and presenting your content in a way that feels relevant, entertaining and/or applicable to their current life.

11/28/2022

When you’ve been out of the practice of creating/editing video content regularly, it’s HARD to get yourself back into the groove.

The easiest way that I’ve found helps me get back into the swing of hitting record and talking in front of a camera is talking about a topic or using a content angle that I’m excited about in that moment.

Once I get over that initial hump of dread, that’s when the fun of video content creation comes back to me, and I try to ride that wave as long as I can 🌊

Have any follow-up questions about this video? Drop them below! 👇

11/22/2022

What do you think is the BIGGEST obstacle keeping you from social media success?

You probably wouldn’t expect my response right outta the gate but after advising, coaching and managing a vast number of clients over the last 5 years, the most common factor I see among those who NEVER get it right on social media is…

🚩🚩🚩 A BAD ATTITUDE 🚩🚩🚩

Because even if you’re totally new to social media, if you’re willing to learn, experiment and improve, then you have a chance — even with no budget. Because a strong brand with a powerful narrative and throughout strategy will always trump a blah company with no story and no unique value prop with a marketing budget.

Agree or disagree?

11/16/2022

NEW INSTAGRAM FEATURE ALERT: MUSIC WITH IMAGE POSTS 📌

An interesting feature addition to Instagram posts, if you ask us 🤔 Either way, this update is straightforward: you can now add a musical dimension to your static image posts when composing a post natively within Instagram.

📸 This could be one way that Instagram’s trying to publicly signal their response to public sentiment to keep Instagram true to its core as a photo sharing app while also trying to innovate to keep up with the macro social media trend toward music/audio (cough cough, TikTok).

It's always a best practice to experiment with new Instagram features as soon as they're available to your account, so listed above are some easy ways to incorporate this into your content calendar to see how it pans out in your favor as it relates to organic reach and engagement!

Have you tried out this new feature on your account yet? 🎙

11/16/2022

NEW INSTAGRAM FEATURE ALERT: MUSIC WITH IMAGE POSTS 📌

An interesting feature addition to Instagram posts, if you ask us 🤔 Either way, this update is straightforward: you can now add a musical dimension to your static image posts when composing a post natively within Instagram.

📸 This could be one way that Instagram’s trying to publicly signal their response to public sentiment to keep Instagram true to its core as a photo sharing app while also trying to innovate to keep up with the macro social media trend toward music/audio (cough cough, TikTok).

It's always a best practice to experiment with new Instagram features as soon as they're available to your account, so listed in the post above are some easy ways to incorporate this into your content calendar to see how it pans out in your favor as it relates to organic reach and engagement!

Have you tried out this new feature on your account yet? 🎙

11/10/2022

Are you making this subconscious (and counterproductive) assumption in your social media strategy? 👇

This could be holding you back from really achieving your greatest potential online. It all comes down to keeping your efforts stupid simple and having a laser focus.

📌 To learn more about how to create a sustainable and efficient social media content strategy, join the course waitlist: https://bit.ly/3UsAHa2

10/27/2022

We tend to think we don’t have enough time for social media content creation, but have you ever considered it could be a creative/mental capacity issue instead?

This has been something I’ve been reflecting on recently and noticed to become a trend not just for myself but also my clients when it comes to creating content.

Which do you think you struggle with more: having enough time ⏰ or enough energy? 🔋

10/13/2022

🪝 You know your favorite brands that hook you in emotionally and keep you coming back for more?

How do you create a brand that has the same effect on your ideal customers? It all starts with this formula of building blocks.

08/31/2022

Here are 3 new Instagram updates you might've missed (For Businesses & Creators):

📰 Recommended Content → Mosseri (Head of Instagram) shares a video announcement about the types of content that are now eligible to be recommended to new audience (aka ⚡️more organic reach⚡️).

📰 Testing New Instagram Content Controls → Instagram's currently working with new ways to enable users to filter out content they're not interested in.

🗣 Rumor → Instagram's working on a copycat feature of the increasingly popular BeReal app.

Want to read more about any of these updates? We curate news every week on our Blog: https://bit.ly/3dHEX4Z

Table of Contents 🔖 August 2022 July 2022