Robe + Signet

Robe + Signet ✋Your social media survival mode stops here. Join our social media community for current strategies, tactics and community support → skool.com/social-study-hall

09/10/2026

Didn’t realize ‘til after making this that I seem to be operating only in multiples of 2 😅🥲

08/19/2026

💻 Join me for a LIVE virtual content coworking session tomorrow, 8/19 at 11 AM PST!

In this focused hour, we will:
• share what marketing tasks/projects we’re working on
• power through our goals together in a quiet, focused work block
• do a quick debrief at the end about how it went for you and what you’ll be working on next

Nothing gets you unstuck from procrastination better than the power of community accountability, and it’s FREE (for now).

Head to the link in bio to join Social Study Hall for access to the live call!

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08/18/2026

This is your reminder to not discount legacy media just yet because it might be exactly the spark that sets your campaign on fire, just like it did for Netflix US 🪧🔥

Here’s a full breakdown of how they fully leveraged their experiential OOH campaign of the “man in the billboard” for max impact both offline and online, leading to:
• actor interactions that made spectators part of the activation
• massive coverage from traditional media to influencers and everyday consumers
• Tie-ins to what everyone’s already talking about like AI, the housing market and going 3 days without WiFi
• reactive social content opportunities like the Netflix documentary trend

Did this viral campaign make it to your feed in the last week?

If you found this helpful, make sure to follow robe + signet | 360° strategy 🤝 social media for more marketing breakdowns like this!

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The Last House | Netflix Billboard Campaign | man living inside a billboard on sunset blvd |

08/07/2026

Is J.Crew’s series of artist brand collaborations a way to remedy the damage from last year’s AI art backlash?

The thought behind this video started with me just noticing several artist collaboration posts in their feed, which was a refreshing contrast to the increasing number of obvious AI-generated video and image ads from other recognizable brands.

But after a little digging, I realized that J.Crew was guilty of the same thing last year.

Do you think this is a genuine redemption arc for J.Crew?

And do you think brands like Grocery Outlet, Liquid Death and Dollar Shave Club will respond the same way to the online backlash?

If you found this helpful, make sure to follow robe + signet | 360° strategy 🤝 social media for more marketing breakdowns like this!

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08/05/2026

Ah, the ol’ “social media intern” stereotype and the double-edged sword that comes with the assumption that good social content is attributed to the efforts of one young social media intern.

📹 stitch credit: Mari Taren

07/30/2026

Costco didn't just announce their TikTok arrival.

They made every minute count to establish their presence on the new platform, add a new element to their brand story, and double down on what's always been true: everything they do centers on the customer experience.

Here’s a breakdown of 3 marketing moves that Costco got right that you can use for your next launch, whether that's a new product or service, a brand refresh, or your first move onto a new platform.

07/21/2026

If this creative had slipped through and then got pulled with an explanation once people pushed back…

Fair enough.

But this post is still up with no response from Shoyoroll.

Meanwhile the women’s BJJ community is calling it out for misrepresentation, objectification through the male gaze, and its apparent disconnect from the motivations and needs of their female customer, a rapidly growing market segment for the sport as a whole.

Here are 4 marketing lessons this well-known jiu jitsu brand got wrong, and how to avoid alienating your loyal customers the same way.

07/20/2026

And now I’m sharing everything I’ve learned from growing brands since 2017 in Social Study Hall: a free community equipping personal and company-led brands with the strategy, systems, and support they need to grow smarter and more sustainably on social media.

If you’re an overwhelmed marketer who knows social media basics but:
😓 You don’t really know what you’re doing
📝 Now it’s landing on your plate as one more project among your neverending list of marketing tasks

Welcome 👉 Comment “SSH” or head to the link in bio to request to join.

Follow Erin | Social Media Marketing, Simplified to learn from 10+ years of marketing experience, shared for free.

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07/14/2026

Emphasis on JOBS (plural). 😅

I’ve held so many roles in marketing/business over the last decade.

But my newest one feels like an exciting (and scary) challenge that I haven’t stepped into before 👇

Community builder of Social Study Hall — an online space helping creator and company-led brands grow smarter on social media with systems that actually work (not just vibes and trends).

Comment “SSH” or head to the link in bio to request to join.

FOLLOW Erin | Social Media Marketing, Simplified to learn from 10+ years of marketing experience, shared for free.

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Cool girls have cool jobs | founder life |

06/30/2026

The good news: it’s not (imo).

The bad news? It won’t matter if your strategy isn’t up to date with the current algorithm.

Where do you stand on this?

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