06/08/2026
Calling a creative act a career has always felt, well, like a lie.
The "career" of photography fell onto my lap as I was a failing to become a writer. I couldn't break into the writing industry, but, once I added the camera, I started landed writing gig after writing gig. Eventually I was tapped for directing and dp, which now makes up the bulk of my creative work.
A decade in and I'm considered a career "storyteller" in an oversaturated world of performance marketing that feels as though the point has been lost along the way.
Instead of judging the art we create based on our own taste, emotional pull, and development of craft, we judge the value of our creative act by metrics.
🎬 That short film was measured by views rather than the lasting impact it had on the list of viewers
📕 That poetry collection was judged as "good" because it was an Amazon best seller, even though nobody may have made it to poem 32 in the collection of 51
📸 Those images you created only were a success if they helped reach the business KPI of 22% growth next quarter, regardless if the images are hidden behind text and the ad spend was improperly delegated through channels that did not reach the target audience
Is that really a "creative act" if these are the metrics judging success?
Why do we call ourselves creatives if the purpose of what we create is profit?
Doesn't that just make us a salesman dressed as an artist?
From my office, I want to shout, "art over profit" yet I recognize profit is how my creative projects come into existence. Without revenue, there is no plane flight, no adventure, no camera equipment, hell, no laptop to edit the images or voice this internal musing in a digital space.
Needless to say, this is an unfinished thought that I can't escape as I edit images from a three year old project that's been sitting on a hard drive, collecting dust. Not because I haven't wanted to pursue it, but because there is no financial incentive for me to finish it.
Which is a shame and flaw in myself.
I wonder what homeless, 24-year-old-me, who used to say, "I'd rather be homeless the rest of my life, than go to work everyday to own things" would think of me today.