
07/06/2025
You don't have to be the best photographer to become a professional photographer...
When I first started out in 2016, I thought being good with a camera was all that mattered. Maybe, you might think the most successful photographers are the ones who are the best at composition, have a big following on social media, master lighting, etc.
I hate to say it, but we are both wrong.
Today, the most financially success photographers are the ones who are kind, work well in a team, well organized, are easy to contact, great at marketing, strong communication skills, and are enjoyable to work with through the full process of a photo shoot.
Why is that?
There are so many good creatives out there today that companies and agencies could pick almost anyone to photograph the job. But, not everyone can run a team, let alone manage a schedule. So, when getting hired, you need personal skills to relate to the person hiring you.
This comes from my ebook The Adventure Photographer's Playbook. It costs $10 and is helping new to mid level photographers go from nothing to getting booked in an 18 month process:
https://dalton-johnson.com/prints/the-adventure-photographers-playbook