08/25/2026
Mitsubishi Motors North America wants to matter in America again, and a pickup truck could be its best shot.
The updated Momentum 2030 plan will expand Mitsubishi’s U.S. lineup with new EVs, a more rugged Outlander, and, most importantly, a return to the pickup segment through a collaboration with Nissan. The opportunity is huge, but Mitsubishi needs to build more than a Nissan with a different grille.
Could a new Mitsubishi pickup put the three-diamond badge back on your shopping list?
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