12/18/2025
With precise comedic timing and a dynamic visual language, Kelsey Taylor's campaign for Activision skillfully leans into Peter Stormare's subversion of conventional Christmas storytelling.
In many ways the set is gorgeously ornamented in the white fur trim and red velvet of holiday tradition. And yet, leveraging the expectations of Christmas storytelling to maximize each vignette’s rambunctious humor, this campaigns’ comedy comes alive from how it juxtaposes jolly St. Nick and gruff Peter Stormare.
Weaving Call of Duty allusions into The Replacer’s bad Santa escapades, this festive campaign is a love letter to players excited for Call of Duty: Black Ops 7.
This Santa is particularly hilarious. And a bit naughty. Kelsey’s intentional direction and Peter Stormare’s comedic improv created an environment of creative flow on set.