My Code

10/03/2023

Our secret to best helping our clients authentically connect with their target audiences? 🤔It starts with embracing and celebrating the diverse backgrounds and cultures that make our team who we are. Because we believe that our unique perspectives and experiences are not only valuable but are infused into every aspect of the work we do. 📲Head to our bio to read more about our vibrant company community and how we’re breaking the mold to put authenticity into action every day.

09/25/2023

We’re making a list and checking it twice… And with the holidays right around the corner, marketers need to be doing the same. Did you know: 🎁 Hispanic, Multicultural Women and openly LGBTQIA+ consumers over-index as the most active Christmas gift shoppers? 🎁 Or that AANHPI consumers look to YouTube for gift inspiration, while Black consumers rely most on influencers and Hispanic consumers stick with brand websites. 🎁 Don’t get left out in the cold this shopping season. 📲 Head to our bio for the full 2023 Holiday Gifting Report!

04/20/2023

🍿 Multicultural audiences are leading cinema’s post-lockdown rebound 🍿

🎬 82% of multicultural adults have gone to see a movie in theaters at least once in the past year (that’s nearly 8% more than general audiences 📈), with AANHPI and Hispanic audiences showing up in strongest turnout.

📲Head to our link in bio to learn more in our 2023 Multicultural Entertainment report.

04/13/2023

📣 Announcing My Code’s newest exclusive partnership with the nation’s first and longest-running Spanish-language sports network, . 🙌🏽 Launched in 1993, FOX Deportes covers major sporting events including ⚽the MLS Cup Final and Women's World Cup, ⚾ World Series, and 🏈 Super Bowl, with broadcasts tailored to a highly invested Hispanic audience.

📲 Check out the link in our bio to read more about the big news!

04/11/2023

❓Did you know that climate change is significantly more likely to be top-of-mind among multicultural consumers as the biggest issue of our generation? 🔌 U.S. multicultural vehicle owners are at the forefront of alternative fuel source adoption, including hybrid, plug-in hybrid, and electric vehicles (EVs). 🌎 In fact, 64% of multicultural adults agree that auto brands have a key role to play in the global response to climate change.
And they need more to be driven in the right direction to purchase (🚗 72% say they want to see more automotive advertising tailored to them).

📲 Head to our link in bio to download the 2023 Auto Alt Fuels Report now for more insights…

04/10/2023

❓ Did you know that women influence 85% of U.S. consumer spending, but only 38% of U.S. women feel that brands truly understand them? may be wrapping up, but at My Code we’re committed to helping marketers recognize, support and elevate women all year long. 📲 Head to our link in bio to download the 2023 U.S. Female Consumer Fact Pack and learn how can better meet the needs and expectations of female audiences.

04/07/2023

My Code is growing! 🚀

➡️ Help us welcome our new EVP of Commercial Strategy Alexandra Kennedy and GM of Research and Insights Aaron Braxton to the leadership team! 🎉

“My Code's approach to reaching highly influential multicultural audiences is not only morally sound, but is also backed by compelling data and a nuanced understanding of how authenticity is critical to driving brand relevance and sales,” shared Kennedy, who will focus on growing strategic client relationships and driving M&A strategy and integration efforts, strengthening our My Code partnerships. 💪🏽

📈 As GM of Research and Insights, Braxton will enhance and expand our existing research capabilities and tools, helping uncover deeper contextual and vertical insights into diverse audiences. This means more actionable insights for brands, which will also benefit the diverse and influential audiences we represent and serve.

04/05/2023

My Code is a 2x finalist at the Digiday] Media Buying & Planning Awards! 🙌

Help us celebrate our nominations for:
✨ Best High Impact Creative, for our collaboration with on Leyendas by Sierra
✨ Media Agency of the Year

Digiday] noted that this year’s awards “illustrate how brands and agencies are creating seamless multichannel experiences to reach in-demand audiences across all demographics and lifestyles.” And that sentiment couldn’t ring more true for us.

🎉 Cheers to the entire My Code and H Code teams for these notable nods. Your work amplifying and reaching diverse audiences with impact and nuance deserves all of the accolades.

Check out the full list below ⬇️
http://bit.ly/3KgGQ5e

04/03/2023

My Code is thrilled to welcome Jessy Franco to the team 🎊

03/31/2023

Today, and every year on March 31, we recognize Transgender Day of Visibility ( ) to help celebrate and raise awareness around the unique experience, perspective and value of the millions of transgender and nonbinary people worldwide. ➡️ But at My Code and Pride Code, visibility is a year-round must. We created Pride Code to help the advertising and marketing world look beyond observances and stereotypes, and to see, reach, and elevate LGBTQIA+ audiences and voices with nuance and understanding each and every day 🏳️‍🌈. So help us celebrate today, and continue the work

03/30/2023

🎉 We’re a recipient of Inclusion Investment Fund!

And we’re excited to share more about this partnership, furthering our common mission with Publicis’ APX Content Ventures to create programming that authentically captures and engages multicultural audiences. 🙌

🎬 Enter: The Right Pitch,” a new reality competition series from My Code that gives diverse a platform to showcase their skills and insight as they compete for the opportunity to direct and produce campaigns for top global brands.

➡️ The series will be available on multiple streaming platforms and as a first-to-market sponsorship opportunity for Publicis Groupe clients

As our own Damian Benders shared: “My Code is committed to enabling and supporting Black, Hispanic, AANHPI and LGBTQIA creative innovators who aren’t just ahead of the trendsetting curve, but shaping it.”

Here’s to putting more multicultural voices in the driver-seat. We can’t wait to see where you steer us.

More to come!

https://prn.to/42XmGG2

03/27/2023

🎉 We’re proud to be a 9x finalist in Campaigns & Elections 2023 , the most exacting awards in political campaigns, grassroots, and advocacy! 📣Among our nominations? ✨ Best GOTV campaign to mobilize diverse communities and best civic education resource

03/23/2023

Please join us in welcoming Esteban Llanes, our new Technical Yield Platform Manager, to My Code 🌟

03/09/2023

What can Asian Americans do to be better allies in the fight for Black racial justice? Enter to win the Black Allyship Essay Contest presented by A Code and B Code Media in partnership with Mochi Magazine!

2 Grand prize winners will win $500 and 10 finalists will win $100 and be featured on our network sites! Winners will be announced on Juneteenth. Enter here: https://bit.ly/3kY2fY8

03/08/2023

Celebrate International Women's Day today, and every day, by always spotlighting creative and empowering women around you.

03/07/2023

📣 Announcing our latest strategic investment: a partnership with leading Latinx digital culture magazine and creative agency, 🎉

Read more about the partnership in ⬇️

https://bit.ly/3mjXtVf

02/28/2023

With Black History Month behind us, some brands are making the move from month-long to year-round initiatives. Check out how eMarketer explores the importance of having an always-on strategy that continues to win over the hearts and minds of Black consumers.

Black History Month ends, but some retailer commitments live on: Consumers—not just Black ones—increasingly see through performative marketing campaigns.

02/24/2023

Explore the rich history between Asian, Black and Afro-Asian communities, and learn how your brand can start promoting solidarity between these cultures: https://bit.ly/3InXO0u