My Code Changing our name to My Code
Decoding and connecting with multifaceted and diverse audiences.

05/12/2026

People are going to like what sounds good. PERIODT 🎸

Recorded live at Studios during Latin Grammys week in Las Vegas.

“Dulcecitos” out now on all platforms. 🤎_

Our secret to best helping our clients authentically connect with their target audiences? 🤔It starts with embracing and ...
10/03/2023

Our secret to best helping our clients authentically connect with their target audiences? 🤔It starts with embracing and celebrating the diverse backgrounds and cultures that make our team who we are. Because we believe that our unique perspectives and experiences are not only valuable but are infused into every aspect of the work we do. 📲Head to our bio to read more about our vibrant company community and how we’re breaking the mold to put authenticity into action every day.

We’re making a list and checking it twice… And with the holidays right around the corner, marketers need to be doing the...
09/25/2023

We’re making a list and checking it twice… And with the holidays right around the corner, marketers need to be doing the same. Did you know: 🎁 Hispanic, Multicultural Women and openly LGBTQIA+ consumers over-index as the most active Christmas gift shoppers? 🎁 Or that AANHPI consumers look to YouTube for gift inspiration, while Black consumers rely most on influencers and Hispanic consumers stick with brand websites. 🎁 Don’t get left out in the cold this shopping season. 📲 Head to our bio for the full 2023 Holiday Gifting Report!

🍿 Multicultural audiences are leading cinema’s post-lockdown rebound 🍿🎬 82% of multicultural adults have gone to see a m...
04/20/2023

🍿 Multicultural audiences are leading cinema’s post-lockdown rebound 🍿

🎬 82% of multicultural adults have gone to see a movie in theaters at least once in the past year (that’s nearly 8% more than general audiences 📈), with AANHPI and Hispanic audiences showing up in strongest turnout.

📲Head to our link in bio to learn more in our 2023 Multicultural Entertainment report.

📣 Announcing My Code’s newest exclusive partnership with the nation’s first and longest-running Spanish-language sports ...
04/13/2023

📣 Announcing My Code’s newest exclusive partnership with the nation’s first and longest-running Spanish-language sports network, . 🙌🏽 Launched in 1993, FOX Deportes covers major sporting events including ⚽the MLS Cup Final and Women's World Cup, ⚾ World Series, and 🏈 Super Bowl, with broadcasts tailored to a highly invested Hispanic audience.

📲 Check out the link in our bio to read more about the big news!

❓Did you know that climate change is significantly more likely to be top-of-mind among multicultural consumers as the bi...
04/11/2023

❓Did you know that climate change is significantly more likely to be top-of-mind among multicultural consumers as the biggest issue of our generation? 🔌 U.S. multicultural vehicle owners are at the forefront of alternative fuel source adoption, including hybrid, plug-in hybrid, and electric vehicles (EVs). 🌎 In fact, 64% of multicultural adults agree that auto brands have a key role to play in the global response to climate change.
And they need more to be driven in the right direction to purchase (🚗 72% say they want to see more automotive advertising tailored to them).

📲 Head to our link in bio to download the 2023 Auto Alt Fuels Report now for more insights…

❓ Did you know that women influence 85% of U.S. consumer spending, but only 38% of U.S. women feel that brands truly und...
04/10/2023

❓ Did you know that women influence 85% of U.S. consumer spending, but only 38% of U.S. women feel that brands truly understand them? may be wrapping up, but at My Code we’re committed to helping marketers recognize, support and elevate women all year long. 📲 Head to our link in bio to download the 2023 U.S. Female Consumer Fact Pack and learn how can better meet the needs and expectations of female audiences.

My Code is growing!  🚀➡️ Help us welcome our new EVP of Commercial Strategy Alexandra Kennedy and GM of Research and Ins...
04/07/2023

My Code is growing! 🚀

➡️ Help us welcome our new EVP of Commercial Strategy Alexandra Kennedy and GM of Research and Insights Aaron Braxton to the leadership team! 🎉

“My Code's approach to reaching highly influential multicultural audiences is not only morally sound, but is also backed by compelling data and a nuanced understanding of how authenticity is critical to driving brand relevance and sales,” shared Kennedy, who will focus on growing strategic client relationships and driving M&A strategy and integration efforts, strengthening our My Code partnerships. 💪🏽

📈 As GM of Research and Insights, Braxton will enhance and expand our existing research capabilities and tools, helping uncover deeper contextual and vertical insights into diverse audiences. This means more actionable insights for brands, which will also benefit the diverse and influential audiences we represent and serve.

My Code is a 2x finalist at the Digiday] Media Buying & Planning Awards! 🙌 Help us celebrate our nominations for: ✨ Best...
04/05/2023

My Code is a 2x finalist at the Digiday] Media Buying & Planning Awards! 🙌

Help us celebrate our nominations for:
✨ Best High Impact Creative, for our collaboration with on Leyendas by Sierra
✨ Media Agency of the Year

Digiday] noted that this year’s awards “illustrate how brands and agencies are creating seamless multichannel experiences to reach in-demand audiences across all demographics and lifestyles.” And that sentiment couldn’t ring more true for us.

🎉 Cheers to the entire My Code and H Code teams for these notable nods. Your work amplifying and reaching diverse audiences with impact and nuance deserves all of the accolades.

Check out the full list below ⬇️
http://bit.ly/3KgGQ5e

My Code is thrilled to welcome Jessy Franco to the team 🎊
04/03/2023

My Code is thrilled to welcome Jessy Franco to the team 🎊

Address

1299 Ocean Avenue, Suite 350
Santa Monica, CA
90401

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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