Precis Productions, Inc.

Precis Productions, Inc. Creative Concepts + Ex*****on Hello. Meet PRECIS. We're based in sunny Santa Monica, California, just steps from the Pacific Ocean. We'd like to meet you.

We're a boutique creative communications firm that develops cutting-edge intellectual properties, produces world-class, multi-platform media content, and consults on topics of mass-communication, micro-communication and everything in-between.

04/15/2013

G4 will no longer become The Esquire Network on April 22.

$3100.
04/03/2013

$3100.

Canon today announced the XA25 and XA20, a pair of inexpensive, lightweight pro camcorders aimed at news videographers and run-and-gun style shooters. Both cameras have a Canon 20x wide-angle zoom lens (26.8-576mm equivalent) with rocker control and real-time optical image stabilization, and both ut...

I really dislike Comic Sans.
08/20/2012

I really dislike Comic Sans.

Are some fonts more believable than others?

A curious experiment by documentary filmmaker Errol Morris suggests as much. After polling approximately 45,000 unsuspecting readers on nytimes.com, Morris discovered that subjects were more likely to believe a statement when it was written in Baskerville than when it was written in Computer Modern, Georgia, Helvetica, Trebuchet, or Comic Sans.

More about this fascinating experiment here: http://bit.ly/PfAliq

07/27/2012

Big question: why are there still two Writers' Guilds?

The writer-producers of "Worst Cooks in America," " History Detectives," "Cash Cab" and other cable TV reality shows will now be eligible for union health insurance and other benefits.

They're probably reading books.
07/27/2012

They're probably reading books.

Here's what's killing the b**b tube.

Don't be alarmist?
07/27/2012

Don't be alarmist?

The question is... how fast?

07/19/2012

Broadcast networks continue their decline.

“I didn’t think this was gonna happen,” Mad Men creator Matt Weiner said in his acceptance speech when the AMC period drama won its fourth consecutiv

"Phones don't scale."
07/07/2012

"Phones don't scale."

Increasingly, social technology businesses are taking an antisocial attitude to callers, making themselves available to customers via e-mail, Twitter messages and Web sites.

07/06/2012

The future.

From the printing press to the Google glasses, the earliest lumbering efforts in technology morph over time into streamlined, unnoticed tools of daily life, writes Nick Bilton.

Declining viewership...
04/23/2012

Declining viewership...

Across the television landscape, viewing for all sorts of prime-time shows is down — chiefly among 18- to 49-year olds, the most important audience for the business.

Super slo-mo.
04/06/2012

Super slo-mo.

Address

1450 2nd Street
Santa Monica, CA
90401

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