Whitehouse Post

09/02/2025

What began as ambition turned into history.

Whitehouse Post editors D-Fran, Joe Walton, and Pete Hills cut three episodes and two teasers for adidas’ Chasing 100, capturing the buildup to the first ever sub-six-hour 100km by South African runner Sibusiso Kubheka.

Honored to share the story behind the milestone. Chase the films on our blog ⬇️
We Are Social

As adidas prepared to push the boundaries of human endurance with their Chasing 100 initiative, our editors were tasked with…

08/27/2025

🎶 The Hives Forever Forever The Hives // The Hives 🎶

Did you hear 👂 The Swedish National Broadcasting snuck a documentary crew into Stockholm City Hall and got footage of the The Hives re-spawning 😱🤯

Edited by Ben Canny. Directed by Filip Nilsson.

The Hives have shared the celebratory new single ‘The Hives Forever Forever The Hives’ - check it out here.

08/14/2025

Sharing Leads to More Sharing. Which is ideal, especially when it comes to pizza.

All new from Red Baron Pizza, editor Heidi Black, and director Jack Cole, the campaign showcases a group of UFC fighters and ghost hunters who find themselves sharing to an all new level once the slices are in hand.

PS – can you guess how much cheese is in a Red Baron stuffed crust? I’ll give you a hint – it’s over 2ft 🧀🍕

Find out in LBBonline - Little Black Book ⬇️

Little Black Book, TBWA\Chiat\Day's 'Sharing Leads to More Sharing' spot turn UFC fighters into unlikely oversharers over slices of cheesy pizza

08/12/2025

Respect the drip 🧀💧

From The Kitchen, editor Deb Schimmel, and director Blaise Cepis, Cardi B’s “Respect The Drip” serves as the soundtrack for Velveeta’s iconic cheese sauce in their newest campaign.

Drip isn’t just cheesy. It’s a cultural flex. And it’s delicious too 😉

Now on Muse by Clio ⬇️
The Clios

Cardi B's new track, "The Drip," serves as the chunky, bass-heavy soundtrack for Velveeta new ads from Johannes Leonardo.

08/08/2025

Celebrating 65 years of SHOOT, and looking ahead to the next chapter 📰🥂

In their anniversary reflections, our partner & editor Matthew Wood shares some of his fondest memories from over the years as well as a thoughtful perspective on the future:

“From cutting with Ron Howard to seeing assistants become editors, our belief in great creative has always been the backbone of what we do. We’ve led with tech, but tools are only as valuable as the thought and craft behind them. The future lies in striking that balance while continuing to pioneer innovation.”

Here’s to honoring the past, embracing innovation, and keeping creativity at the heart of our work.


SHOOTonline

As SHOOT celebrates a milestone, its 65th year of publication, we continue a recently launched series of stand alone interviews and features that will run throughout the summer on SHOOTonline and in SHOOT’s newsletters and special digital issue in which industry executives, creatives and artists r...

08/06/2025

Hot off the press 🔥📰 Craft Sportswear’s “Run, Like We’re Meant To,” edited by Ben Canny & directed by Filip Nilsson, is featured on Ad Age’s Best Ads Of 2025.

“Humans were made to run. This simple, timeless truth is brought to life wonderfully in Craft Sportswear’s sweeping two-minute spot starring ultra runner Tim Tollefson as a caveman sprinting through nature—and eventually a modern city—to highlight the primal roots of the sport. Fun yet cinematic, the work reinforces Craft’s pioneering stance in the road-to-trail category and its ethos of movement beyond limits.”

Ad Age Craft Sportswear Forsman & Bodenfors

Brands explored everything from absurdist humor to AI storytelling, from Super Bowl spectacles to low-fi stunts, in the first seven months of the year.

07/11/2025

⭐️⭐️⭐️⭐️ on David Reviews!

Powering every race and every emotion with Lenovo & F1.

Edited by Ryan Boucher & directed by Owen Trevor Black.

❤️ Lenovo F1

Emotions run high in this Lenovo spot—so much so that steam comes out of a man's ears; a woman screams loud enough to shatter china and glass; and a guy explodes in a cloud of confetti.

06/12/2025

For some, “last call” is just a suggestion 😉

Zoe Saldaña, editor Tiffany Taveras, & director Martin Werner choose to make the moment last with Grey Goose and BBH USA 🥂

Now on ADWEEK ⬇️

Grey Goose ad starring Zoe Saldaña prioritizes pleasure

05/28/2025

Hot off the press 📰🔥 LBB’s newest installment of features Tommy Hill reflecting on how editing isn’t only about technical skills, but how you finesse emotion and influence pacing and perspective.

“You’re deciding what the audience sees and when. That’s pure storytelling power. [Editing] forces you to ask: why does this story matter? and why should people care? You’re building a story from scratch [and] once you get that mindset, you can apply it to anything, whether that’s narrative, music videos, commercials. The craft of shaping a story stays the same.”

Head over to LBB to catch the full interview ⬇️

Little Black Book, The Whitehouse Post editor on why organisation is king and why the real craft of editing is in the emotion, as part of LBB’s Finely Sliced series

05/22/2025

Are you struggling with DOMP? DOMP, or Dormant Oat Milk Preference, and it can affect as many as 4 out of 10 people, including someone like you.

Edited by Steve Kroodsma for Oatly, now on Ad Age.

Do you have a ‘dormant oatmilk preference’? Check today by taking a blind taste of coffee with Oatly instead of cow’s milk.

05/22/2025

Are you struggling with DOMP? DOMP, or Dormant Oat Milk Preference, can affect as many as 4 out of 10 people, including someone like you.

Curious if you’ve got DOMP? Head over to www.dotheblindtastetest.com to find out 🥛

Edited by Steve Kroodsma for Oatly.

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Brand:
EVP, ECD: Michael Lee
Creative Director:
Art Director: Abigail Hogue
Senior Producer:
Editorial:
Editor:
Head of Production:
Sr. Executive Producer:
Audio:
Executive Producer: Louise Rider
Audio Engineer: .audio

05/20/2025

The rituals that matter always find a way ☕❤️

Edited by Sam Gunn & directed by Tony Barry for Costa Coffee, with VML.

Now on LBBonline - Little Black Book ⬇️

Little Black Book, Brand platform from VML UK and Knucklehead honours coffee rituals