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KF Social Brands

KF Social Brands Social media strategy and management for entrepreneurs and small businesses.

Operating as usual

Teaching my secretary how to respond to emails. ๐Ÿ˜œ๐Ÿ˜บ....
11/28/2022

Teaching my secretary how to respond to emails. ๐Ÿ˜œ๐Ÿ˜บ
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11/23/2022

Wishing you a very Happy Thanksgiving! ๐Ÿฆƒ๐Ÿ‚๐Ÿโ 
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I have a lot to be thankful for this year - good health, my family, my friends, awesome clients and the growth of my business! ๐Ÿคฉโœจโ 
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Happy Halloween! ๐Ÿคฉ๐Ÿ’€๐Ÿง›โ€โ™€๏ธโ˜ ๐Ÿ‘ป๐Ÿ‚โ .โ .โ .โ .โ 
10/31/2022

Happy Halloween! ๐Ÿคฉ๐Ÿ’€๐Ÿง›โ€โ™€๏ธโ˜ ๐Ÿ‘ป๐Ÿ‚โ 
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Today I was able to attend the Capital District WERC's Constellation building event Shining Brighter Together. ๐Ÿคฉ๐ŸŒŸIt was ...
10/18/2022

Today I was able to attend the Capital District WERC's Constellation building event Shining Brighter Together. ๐Ÿคฉ๐ŸŒŸ

It was fun to be in a huge room full of women connected and aligned by the same values - supporting and encouraging other women in the workforce and in leadership. ๐ŸŽ‰๐Ÿ™Œ๐Ÿคฉ๐Ÿฅณ๐Ÿ’ƒ๐Ÿผ
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Having so much fun watching the 2nd annual Links to Leadership Charity Golf Tournament come together after a year of pla...
09/12/2022

Having so much fun watching the 2nd annual Links to Leadership Charity Golf Tournament come together after a year of planning and prep! ๐Ÿ‘๐Ÿป๐ŸŽ‰๐ŸŒ๐Ÿปโ€โ™€๏ธ

The excitement and energy here today is infectious! ๐ŸŒžโค๏ธ๐Ÿ™Œ
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Chances are your social media manager is doing a lot of behind-the-scenes work that you may not even be aware of. ๐Ÿ˜‰Here ...
07/21/2022

Chances are your social media manager is doing a lot of behind-the-scenes work that you may not even be aware of. ๐Ÿ˜‰

Here are just some of the additional tasks that are often included when you hire a social media manager for your business. โœ”
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Always make time for engagement if you're looking to grow your social media accounts. Your social media accounts are not...
07/20/2022

Always make time for engagement if you're looking to grow your social media accounts.

Your social media accounts are not just "post it and forget it" public platforms for your business. It's important to create time each day for engagement.

I'm often asked, "what do you mean by engagement?" Here are some examples of how to engage with your followers and build your online community on social media!

Social media is meant to be "social" and not a one-sided marketing message like a billboard or an ad in a magazine. When you support others online, you'll notice that others will want to support you as well.

Even if your top supporters aren't customers, they may send you a referral or lead. So, don't discredit any of your loyal supporters on social media and return the favor by supporting them too!
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07/19/2022

If you've never worked with a social media manager before, you may wonder, what exactly IS a social media manager and how would hiring a SMM help grow your business?

A social media manager is someone who manages your business social media accounts and pages for you. Although specific services vary among SMM's, typically this person is in charge of creating marketing content, publishing consistently, engagement, outreach, answering DMs and comments for your brand or small business.

A social media manager is not always skilled in strategy and that is why it's important to know that there is a difference between a social media manager and a social media strategist. Both can manage your accounts, but a strategist may have a broader understanding of branding and marketing and is skilled in creating an overall content strategy that incorporates all aspects of your marketing with social media.

As you may have guessed, you can expect to pay a higher price for someone who has both skill sets.
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July is my favorite month. Itโ€™s my birthday month! Since starting my own business Iโ€™m grateful that I have the flexibili...
07/15/2022

July is my favorite month. Itโ€™s my birthday month! Since starting my own business Iโ€™m grateful that I have the flexibility and time freedom to do all of the things I love most like getting outside for a hike or ride in the woods and plan more time to spend with family and friends while working on my business.

Feeling grateful. ๐Ÿฅฐ
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Throwback to earlier this month when I went to the 14th Annual First Impressions Second Chances networking event on June...
06/17/2022

Throwback to earlier this month when I went to the 14th Annual First Impressions Second Chances networking event on June 1st at !

Even though it was raining like crazy that night, we had a wonderful evening of shopping, food, drinks, and networking (inside the barn) at the historic Pruyn House in Latham.

This annual event benefits the women of the Capital District Womenโ€™s Employment & Resource Center (CDWERC).

Thank you for the invite! ๐Ÿ˜€
๐Ÿ“ท .heffler
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04/29/2022

Raise your hand if you've ever opened your Instagram or Facebook app on your phone to create a quick business post and next thing you know, you've been scrolling and reading for the last 20 minutes?!๐Ÿ™‹โ€โ™€๏ธ

As a business owner, you are already short on time! Getting distracted on social media is the last thing you need when you have a million things to do on your to-do list.

This is why you've got to set up a system for using social media for your business.

โœ” TIME - Designate 15-20 minutes each day to hop on, check for DMs, comments, new followers, etc. and to interact with others on your newsfeed. Set a timer for yourself!

โœ” PLANNING - Throughout the week, jot down your content ideas, screenshot some photos or posts that inspire you, collect several ideas that will get you started.

โœ” FOCUS - Set aside an hour or two every week for focus time to create your content for a week, two weeks or several weeks. Also, invest in a scheduling platform like buffer or later so that you can work ahead! You'll be amazed at how much time you save with content creation when you use a scheduling tool and do a big batch at a time instead of 1 post at a time.

โœ” DISCIPLINE - Treat social media as another task in your business that needs to get done. You can always give yourself time after the work day is over to scroll and catch up with friends and family on Instagram or Facebook.

And if you're beyond the point in your business where you have that time to spend on it each week, it's time to outsource your social media. DM me for SMM packages and prices! ๐Ÿ˜‰
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And here's why. Attracting more potential clients, nurturing and building trust and then converting them to a paid clien...
04/20/2022

And here's why.

Attracting more potential clients, nurturing and building trust and then converting them to a paid client takes time.

I primarily work with female entrepreneurs who are selling high ticket services such as coaching, consulting, training or other professional services.

For someone to decide to work with you when you offer these types of services, it may take some time before they're ready to take action and can clearly see that you are the one to solve their problem.

What I help with is creating focused and strategic content pieces that have a purpose and goal and connect to your overall marketing goals.

Every piece of content that I create has a purpose. Every client I work with has a customized content strategy, visuals and customized caption writing that aligns with their brand.

If you've been "winging it" on social media and not seeing results, it may be time to hire an experienced marketer who specializes in social media marketing. Visit my website to learn more about what I offer and who I work with!
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04/19/2022

Quick sample of some of the businesses I've worked with to create amazing social media content and to fully utilize social media to grow businesses!

If you're looking for help with your social marketing and wondering if I would be able to help you with YOUR biz, let's set up a quick call and find out.
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Get back hours of your time every week by outsourcing social media marketing for your business. โ .โ .โ .โ .โ .โ โ           โ  ...
04/18/2022

Get back hours of your time every week by outsourcing social media marketing for your business. โ 
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04/17/2022

Wishing you all a Happy Easter! ๐Ÿ’โ˜€๐ŸŒท๐Ÿฐ๐Ÿ‘’
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Why being relatable on social media is key to your business success. Why does it seem like so much of social media is ju...
03/31/2022

Why being relatable on social media is key to your business success.

Why does it seem like so much of social media is just a "highlight reel" of people's lives? I get being positive and spreading happy vibes instead of being depressing but come on.

I think too many people are under the impression that when you own a business and are a leader you have to keep showing up perfectly and show others that you have a perfect life.

The counterintuitive part of that belief is that as humans, that's not how we relate to others or feel connected to them. Instead, we usually feel most connected to someone in their moment of honesty or truth, right?

Most people can relate to that more than post about glamourous island vacations and working on your laptop at the beach.

One of the main reasons you want to be active on social media as an entrepreneur is to attract and connect with the people who want what you're offering. It's tough to connect when you only post the highlights of your life.

Here's my takeaway - Think about an oops moment that came up in your business this week and ask yourself if it's something that your ideal client could relate to, if so, share your story and how you finally figured it out.

Your followers want to feel two things before they hire you.

๐Ÿš€ You are competent and can get the job done.
๐Ÿš€ You are a person they can see themselves working
with and would like to work with.
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03/30/2022

Online entrepreneurs trying to juggle business operations, networking, sales, client work and/or coaching, customer service, accounting and posting to social media....

You can't do it all, at least not well. Women especially struggle to admit that they can't do everything all the time. ๐Ÿคฆโ€โ™€๏ธ

Maybe it's a mindset issue...maybe it's just what society has expected of us for so long. Either way, if you're trying to do everything in your own business, you're likely getting burned out and before you think about *shhh quitting, decide which things you can outsource!

I love working with female entrepreneurs and getting the satisfaction of being the one to check social media marketing off their list! โœ”

If you're ready to outsource your business' social media marketing, send me a message!
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This is the second annual Links to Leadership Women's Golf Tournament and I'm stoked to be part of the planning committe...
03/30/2022

This is the second annual Links to Leadership Women's Golf Tournament and I'm stoked to be part of the planning committee this year! Message me if you are interested or want to learn more about it!

On your mark, get set....GO! Registration is open for the 2022 Links to Leadership event!

You can play, you can learn, you can sponsor -- and all of it goes to support women in the Capital Region.

www.linkstoleadership.org

03/25/2022

Unpopular opinion - Posting only glamour shots and photos of your pets on your business social media accounts isn't going to lead to business growth.

There, I said it. Yes, Instagram is meant to be fun and entertaining and you should definitely incorporate photos of yourself and some behind-the-scenes videos of what you do so that your audience can connect with you.

But, to build an audience of potential clients and customers, you need to talk about your business and how you can help people...and more often then you might think too!

One of the biggest misconceptions I hear is when business owners are worried about bombarding their followers with too many messages and posts about their business.

You've got to keep in mind that other people are not thinking about your business as much as you are. On average, people need to see your message 7 times before deciding to buy.

The key is to create a variety of content and implement a strategy. Not sure how to do that? DM me to set up a discovery call. โ˜บ
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Starting a new business makes you feel vulnerable, no matter how much confidence you may think you have. It can feel lik...
03/24/2022

Starting a new business makes you feel vulnerable, no matter how much confidence you may think you have.

It can feel like you have no idea what you're doing and not know how to figure it all out on your own.

You put a lot of pressure on yourself to "not mess up" and to turn it into a success. I know because I felt this way too.

This pressure to get close to perfect and not mess up is what's holding you back from growing your business.

Chances are if you got far enough to start the business, you have a desirable skillset or ideas to share with the world.

When it comes to posting about your business on social media, don't let imposter syndrome stall your business growth. Everyone has to start somewhere!

If you need a social media expert to get you started, DM me!
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03/17/2022

Does being Irish automatically make you fun?! Asking for a friend...โ˜˜๐Ÿค”๐Ÿคฃโ˜˜
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03/08/2022

Iโ€™ve been binge watching Mad Men lately and I canโ€™t believe I didnโ€™t watch it when it came out years ago! While Iโ€™m loving the storytelling and characters, I was shocked to see how many women were treated and viewed so differently from their male coworkers in the show and disappointed that that was normal in the 1960s.

I feel grateful that I grew up in a different time when it was very normal for women to go to college and have the same jobs as men. Iโ€™m also thankful that in the present work environment, the derogatory comments, sexist humor and disrespect toward women is no longer what women must endure to have a job or career.

Today on International Womenโ€™s Day Iโ€™m celebrating all of the strong and brave women (and men) that stood up for women and gender equality in the workplace and created more opportunity for women to influence and change the world in amazing ways!
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Happy National Reading Day! ๐Ÿ“š....
03/02/2022

Happy National Reading Day! ๐Ÿ“š
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Who else appreciates a little challenge? Embracing challenges that come up in your business can be kind of fun.Donโ€™t let...
02/23/2022

Who else appreciates a little challenge?

Embracing challenges that come up in your business can be kind of fun.

Donโ€™t let the fear of messing up keep you from playing the game!

Accept that itโ€™s a normal part of the process.
Remind yourself of past challenges that youโ€™ve made it through.
Donโ€™t take everything so personally.
Take a little break and go back to it later.
Learn something new or spend time doing something youโ€™re really good at.
Remember why you started and reconnect with your WHY.
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Avoid these common content marketing mistakes and watch your account grow. ๐Ÿงจ....
01/20/2022

Avoid these common content marketing mistakes and watch your account grow. ๐Ÿงจ
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01/19/2022

Small business owners and entrepreneurs, can you relate?! ๐Ÿ™‹โ€โ™€๏ธ๐Ÿคฃ
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Today we honor and remember the legacy of Martin Luther King Jr. who with a commitment to non-violence, fought to encour...
01/17/2022

Today we honor and remember the legacy of Martin Luther King Jr. who with a commitment to non-violence, fought to encourage our nation to create a time of equality among all people. โœŒ๐Ÿป๐ŸŽ™โ™ฅ๏ธ
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01/13/2022

Speaking the same language as your clients and customers is really really important for your marketing. โ 
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I came across a post the other day of someone talking about the difference between using the phrase, "grow your business" and "build your business" and how grow may not inspire someone to take action and instead make them feel pressured, overwhelmed, etc. โ 
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For me, hearing "grow your business" feels like something is lacking and that something needs to be changed. It feels like pressure. It feels like something that's not going to be fun to do. Even if it may be true, it doesn't inspire me to take action.โ 
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BUT If I was scrolling and saw a post that used a phrase like build your dream business, I'd be interested and excited to take action. ๐Ÿ™‹โ€โ™€๏ธโ 
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Funny realization especially since I've worked in marketing for over 10 years now and am guilty of using a lot of "marketing lingo" with clients, on sales calls, etc. ๐Ÿ˜ฌ๐Ÿคโ 
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I'm sharing this because I feel like this is a great lesson for every entrepreneur when creating content and messaging to BUILD YOUR BIZ. Think about the words and phrases you use and adjust to your audience. โ 
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If you find yourself in this situation over and over again, it's a sign that it's time to invest in some help. โ โ One of ...
01/12/2022

If you find yourself in this situation over and over again, it's a sign that it's time to invest in some help. โ 
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One of the many benefits to working with a social media manager to market your biz is that you don't have to waste time thinking about what you should post! Phew. โ 
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You may need to record a short video or send in some photos of your weekend family fun, but someone else is doing all the planning, creating, designing, organizing, messaging, etc. AND the work gets done which means you stay consistent with marketing. โ 
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Leave an emoji in the comments if you can relate! ๐Ÿ™‹โ€โ™€๏ธโ 
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Address

Saratoga Springs, NY
12020

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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