KF Social Brands

KF Social Brands Social media strategy and management for female creative entrepreneurs.
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Busy Business Owners and Entrepreneurs in the Glens Falls/Saratoga/Albany areas: Is your social media marketing in need ...
06/26/2024

Busy Business Owners and Entrepreneurs in the Glens Falls/Saratoga/Albany areas: Is your social media marketing in need of an upgrade? I can help! Whether you're still in your first year of business or have made it to 10 years, I have social media services to serve you. πŸ˜ŠπŸ‘ŒπŸ»

β˜‘οΈLooking for some guidance on how to uplevel your social media efforts for your business? - SMM Power Hour Call is a 1hr consult call where you can ask me all of your social media/marketing questions.

β˜‘οΈAre you DIYing your social media for now but feel like you're not getting anywhere with your efforts? - A Custom Social Media Strategy For your Business can really save you time and make your efforts more intentional.

β˜‘οΈDone with doing your own social media marketing and ready to outsource this area of your business to an expert? - Monthly Social Media Management services will free you up to focus on scaling your business or building out a small team.

Had fun at the Belmont Stakes this past weekend with friends! πŸ‡πŸ»πŸ₯‡πŸŽSaratoga was full of excitement and good vibes and the...
06/12/2024

Had fun at the Belmont Stakes this past weekend with friends! πŸ‡πŸ»πŸ₯‡πŸŽ

Saratoga was full of excitement and good vibes and the races were so fun to watch! 😎 β˜€οΈ

I do love living in this big little city we get to call home. ✨🀩🏑

You'll notice that I use "best fit for your business" in my content a lot. This is intentional. It's because I know that...
05/23/2024

You'll notice that I use "best fit for your business" in my content a lot. This is intentional. It's because I know that all social media marketers are NOT created equal. There's no biggest is best mentality in this industry.

The social media marketer that charges the most is not automatically the best fit for your business. The best fit SMM for your business understands how to create authentic and relatable content for your ideal audience and who runs their business similar to the way that you run yours.

This is why I think it's so important to pay close attention when hiring a social media marketer instead of comparing prices and a list of deliverables. As any good service professional would do, I try to leverage industry partners and their expertise when I know that I'm not the right fit for a business.

It's really important to consider your business' needs and not only look for the freelancer or agency who is offering the most tangibles in their service offering. Choose the SMM that you admire their work, you align with their business practices and that you believe would be fun to work with! The more fun you have with social media, the better the results will be!

05/21/2024

I've been out mingling and meeting new business owners and entrepreneurs lately! Through these conversations, I've gathered a ton of insight into what business owners are struggling with the most when it comes to social media marketing.

Here were some of the biggest themes:
βœ”οΈLack of time to keep up with it.
βœ”οΈLack of time and energy to keep up with current social trends, platform changes & coming up with strategic content ideas.
βœ”οΈA fear of delegating to someone else.

✨As a full-time social media marketer, I feel your pain if you relate to any of these common struggles. Truth is, once you have an established business with consistent income and revenue, it really doesn't make sense financially for you to continue doing social media marketing yourself. Yet, in today's digital world, it's a necessity for your service business to have an intentional and strategic presence on social media.

So, what is a business owner to do?! Scrap social media marketing entirely or find the right partner who understands your business, target audience and how to leverage social media to build a community of fans and buyers? I'll let you decide! πŸ˜‰

Reach out if you think you may be nearing this next step in your business journey but want to talk it over to ensure a good fit.

The time is now to start building meaningful connections with your potential clients on social media because if you offe...
04/22/2024

The time is now to start building meaningful connections with your potential clients on social media because if you offer a premium service, you know how important it is to build quality relationships with the people you serve.

I help busy women business owners show up strategically and consistently on social media. How? I step in and work behind-the-scenes to market their businesses while they focus on running their business -a huge relief and time-saver with long-term benefits.

Are you wondering if we might be a good fit to work together? Reach out and schedule a discovery call with me and we can find out! πŸ“žπŸ™‹πŸ»β€β™€οΈ

It's okay to ask for help! Most business owners understand that they need to have a social media presence to be where th...
04/18/2024

It's okay to ask for help! Most business owners understand that they need to have a social media presence to be where their clients and customers are but they need some help figuring out how to do that.

I have varying levels of services so that I can work with and serve entrepreneurs, business owners and marketing leaders wherever you may be on your social media marketing journey.

Could you use some help? πŸ™‹πŸ»β€β™€οΈ

Social media marketing for small businesses needs to be strategic and savvy! Although consistency is important, you shou...
04/05/2024

Social media marketing for small businesses needs to be strategic and savvy! Although consistency is important, you should also be seeking one-off opportunities to get some more eyes on your content.

In this case, we used a large industry event that the business owner attended to generate excitement, collaborate with other brands and share live content updates to create buzz....and it worked. πŸ‘ŒπŸ½πŸ€©πŸ€—

The results?
-Non-follower reach increased significantly
-Increase in profile views
-Established new biz relationships
-Demonstrated expertise in industry

Social media strategies should include business goals, marketing strategy and platform strategy. Let me explain!If your ...
03/27/2024

Social media strategies should include business goals, marketing strategy and platform strategy. Let me explain!

If your social media marketer isn't aware of your overall business goals, you won't have a social media presence that reflects those goals. So, it's vital to keep your social media marketer in the loop about all aspects of your business and anything that would help them craft content that aligns with the current state of your business.

Marketing is the piece of this strategy that is perhaps the toughest thing to nail down because it requires a deep understanding of who you want to reach and connect with (your ideal clients/customers).

The marketing strategy is based on research about your ideal client and customer as well as your competitors. Your social media marketer may also suggest creative ways of talking about your mission and vision using storytelling. Content strategy is closely related to marketing but it is the breakdown of the precise messaging that will be used to talk about your business and how to best communicate your services to your audience.

Last but not least - strategy for each social platform. This piece of the overall social media strategy is simply, the specifics of how you will use the features in the platforms. Think - number of Instagram stories, lives, reels and carousel posts weekly and throughout the month.

Having a social media strategy in place will save you time and energy and yield better overall results. πŸ“ˆ

I love being in a room full of women making history! πŸ₯³πŸ₯‚πŸ™ŒπŸ» Women's history month is almost over but I couldn't let it pas...
03/26/2024

I love being in a room full of women making history! πŸ₯³πŸ₯‚πŸ™ŒπŸ»

Women's history month is almost over but I couldn't let it pass by without talking about why it's special to celebrate! I love helping female business owners and entrepreneurs grow their business with social media.

Working with like-minded ambitious and collaborative women truly inspires me. When we work together and are brave enough to take risks, we change not only our lives but the lives of the people around us by showing them what is possible.

I can't wait to see what new and exciting collaborations are up ahead this year!

Obviously I spend a lot of time on social media and on my phone for work, but over the last few years I've come up with ...
03/22/2024

Obviously I spend a lot of time on social media and on my phone for work, but over the last few years I've come up with a few tricks that help me stay focused during my work day when I can't waste time getting lost in the newsfeed and watching reels for hours.

Anyone else have a good focus tip to keep from getting distracted on social media? πŸ€”

There's a balance between spending way too much time on content and not spending enough time on it. βš–οΈπŸ‘ŒπŸ½If you are creat...
03/21/2024

There's a balance between spending way too much time on content and not spending enough time on it. βš–οΈπŸ‘ŒπŸ½

If you are creating content for your business on social media, then you know how much time it can take. Learning how to use features, how to design in canva, how to edit videos in various apps, how to plan out your ideas for a month takes up a lot of time and creative energy. I hear ya loud and clear! πŸ™ŒπŸ½πŸ™ƒ

I want to help you focus on the 'right' tasks within social media marketing so that you stop wasting time on things that aren't going to yield results. Scroll through to see my suggestions for better results! πŸ“ˆ

If you're ready to outsource social media marketing to a professional and create more time for yourself to work on other things, let's chat. πŸ“§

When you work with great clients, you can deliver high-quality work and have fun too! I love working with Karen at Elida...
03/20/2024

When you work with great clients, you can deliver high-quality work and have fun too! I love working with Karen at Elida Creative. βœ¨βœ…

Since we are both creatives, we speak a similar language and that makes working together feel even more aligned. πŸ€©πŸ™ŒπŸ½

Elida Creative offers branding design, logo design, digital graphic design and print design services for small businesses, nonprofit organizations and marketing managers who outsource design projects!

Elida Creative is located in Ballston Lake and has many local businesses as clients. If you're looking for an experienced graphic designer, Karen does beautiful work!

Maybe you're on a roll with posting consistently for weeks or months and you're wondering if what you're doing (or what ...
03/18/2024

Maybe you're on a roll with posting consistently for weeks or months and you're wondering if what you're doing (or what your social media marketer is doing) is working. It's a lot of work to create that much content, I get it!

The more specific your goal is, the easier it is to track and measure your results. However, if this is your first time really committing to social media marketing and posting with a plan and consistency, here are some first clues that what you're doing is working!

Many social media marketers provide monthly analytics reports or insights reports with monthly service packages that evaluate the performance of the content and give you (and them) feedback on what to tweak and change to get optimal results.

A new offer for business owners and entrepreneurs who feel overwhelmed and burned out trying to figure out social media ...
01/30/2024

A new offer for business owners and entrepreneurs who feel overwhelmed and burned out trying to figure out social media marketing for your business. πŸ’πŸ½β€β™€οΈ

Not sure what to post? Don't know if what you've been doing is working? Looking for some direction on what to do next? I've got you! πŸ™‹πŸ½β€β™€οΈ

Social Media Marketing Power Hours are for busy business owners who want to refocus and leave with a clear plan on how to grow their online presence using social media marketing. βœ…

DM for details and to schedule your Social Media Marketing Power Hour with me! πŸ’ͺ🏽πŸ–₯οΈπŸ“±πŸ“

In the winter on the weekends you'll find me skiing. Unplugged and offline. Taking in the beautiful views and fresh air ...
01/26/2024

In the winter on the weekends you'll find me skiing. Unplugged and offline. Taking in the beautiful views and fresh air and working on my turns. πŸŽΏβ›·οΈ

Any other skiers out there?β„οΈπŸ”οΈ

I define it as a business owner who cares for her clients, their lives, their results and serves them with care, compass...
01/25/2024

I define it as a business owner who cares for her clients, their lives, their results and serves them with care, compassion and integrity.

I work with women who want to do more than just build a "successful business." They want to build a business that helps people, makes a difference and that has integrity.

I'll help you use social media marketing to build a more profitable, sustainable, and successful business while being 100% true to who you are...with some loving nudges to become more visible online. πŸ€—πŸ˜‰

If this sounds like you and you know you need some help with your social media marketing game, reach out! πŸ“§

There are so many benefits of having an engaged social media community around your brand or business! These 5 that I've ...
01/24/2024

There are so many benefits of having an engaged social media community around your brand or business! These 5 that I've listed are only the first ones that came to mind.

I wish more business owners, marketing managers and business leaders knew how much they are missing out on by not investing in the expertise and resources needed to build a highly engaged social media community. πŸ™ŒπŸ½πŸ”ŠπŸ˜­

Are you using keywords in your captions? Using keywords that relate to your business and services will help clients and ...
01/23/2024

Are you using keywords in your captions? Using keywords that relate to your business and services will help clients and customers find you on Instagram!

Many people use Instagram as a search engine when looking for something specific in an area such as a farm-to-table restaurant in a town they are visiting.

Perfectionism and successful social media marketing don’t go together. πŸ›‘βœ‹πŸΌCreativity will help you stand out and get not...
01/11/2024

Perfectionism and successful social media marketing don’t go together. πŸ›‘βœ‹πŸΌ

Creativity will help you stand out and get noticed on social media but it can also hold you back if you aren’t setting deadlines for content creation.

The balance between creating high quality content and not spending hours on a reel or carousel post can be tough to lock down.

Working with a social media strategist who uses analytics and marketing expertise to focus in on the content that is working for your business can save you a lot of time and yield better results.

Reach out if you’re ready to get focused this year and use social media marketing to help your business grow! ✨✨

Working with business owners like Sarah makes my job so much fun! πŸ₯‚πŸŽ‰πŸ™ŒπŸ½She's fully committed to the success of her busine...
10/24/2023

Working with business owners like Sarah makes my job so much fun! πŸ₯‚πŸŽ‰πŸ™ŒπŸ½

She's fully committed to the success of her business, unbelievably organized and open to trying and learning new things.

Thomas Pest Services has won several awards recently for best pest control services in the capital region and their business continues to grow and expand. πŸ₯‡

If you are are looking for a reputable pest control company for a residential or commercial property in Saratoga, Albany or the Hudson Valley, make sure you check out Thomas Pest Services first.

Shout out to for his amazing video creation and brand design skills that have been a big contributor to the success of Thomas Pest Services social media marketing!

That's a wrap on the 3rd annual Links to Leadership golf tournament + clinic! β›³πŸŒπŸ½This was the third year helping out on ...
09/12/2023

That's a wrap on the 3rd annual Links to Leadership golf tournament + clinic! β›³πŸŒπŸ½

This was the third year helping out on the L2L marketing committee and volunteering on event day. πŸŒπŸ½β€β™€οΈπŸ‘πŸ½

I'm thankful for the connections I've made and the ladies I've been able to collaborate with to build awareness and hype for this event each year!πŸ₯‚ 🀩

Had ourselves a very Saratoga weekend- went to the lake, track day, S**C concerts and a backyard cookout! πŸŽβ˜€οΈπŸ»πŸš΅πŸ»β€β™€οΈ     ...
08/28/2023

Had ourselves a very Saratoga weekend- went to the lake, track day, S**C concerts and a backyard cookout! πŸŽβ˜€οΈπŸ»πŸš΅πŸ»β€β™€οΈ

08/17/2023
Thinking about hiring a social mediamanager for your business? βœ‹πŸΌπŸ›‘ πŸ‘†πŸ»Hiring a social media marketer for your business is...
08/16/2023

Thinking about hiring a social media
manager for your business? βœ‹πŸΌπŸ›‘ πŸ‘†πŸ»

Hiring a social media marketer for your business is a
great investment if you have these 5 things in order
first.

I work with female entrepreneurs and business owners
to grow their businesses with strategic and consistent
social media marketing. 🎯🎯🎯



08/10/2023

We want to give a shout-out to Kaitlin at Social Brands for helping us build awareness, excitement and a Links to Leadership community on social media for the past 3 years! Thank you so much for dedicating your time and talents to growing Links to Leadership! πŸŽ‰πŸ™πŸΌ

First time seeing fireworks in downtown Saratoga last night! What a great show! πŸ‘πŸ»Hoping everyone had a great 4th of Jul...
07/05/2023

First time seeing fireworks in downtown Saratoga last night! What a great show! πŸ‘πŸ»

Hoping everyone had a great 4th of July! πŸŽ†

If you haven’t participated in Links to Leadership yet and live/work in the Saratoga/Albany NY area, go check out our we...
05/03/2023

If you haven’t participated in Links to Leadership yet and live/work in the Saratoga/Albany NY area, go check out our website or social channels to learn more and how you can get involved! This annual event is lots of fun and keeps growing every year we have it. πŸ€—β˜ΊοΈπŸ’ͺπŸ»πŸŒπŸΏβ€β™€οΈπŸŒπŸΌβ€β™‚οΈ

When clients make your day...πŸ€—πŸ˜Sara is such a fun client to work with! ✨It doesn't hurt that her food is amazing and tha...
04/21/2023

When clients make your day...πŸ€—πŸ˜

Sara is such a fun client to work with! ✨

It doesn't hurt that her food is amazing and that her creativity and presentation with anything that she cooks or bakes makes it lots of fun to use for social media marketing. πŸ‘πŸ€³

This might be the best decision you makeall year for your business! πŸ€—βœ¨I'm here to eliminate the stress and overwhelm tha...
04/19/2023

This might be the best decision you make
all year for your business! πŸ€—βœ¨

I'm here to eliminate the stress and overwhelm that
social media marketing is causing you and let you get
back to business. πŸ‘





Address

Saratoga Springs, NY
12020

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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