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Social Language Consulting

Social Language Consulting At Social Language Consulting we're all about growing your brand presence and increasing sales throu

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We’re excited to welcome Ella Batto to Social Language as Social Media Manager! Ella will be supporting clients through ...
05/19/2022

We’re excited to welcome Ella Batto to Social Language as Social Media Manager! Ella will be supporting clients through social community management, content strategy and digital marketing support. 🙌👏

TRUE or FALSE: Launching or rebooting your strategy on social media can be overwhelming. 💯Introducing The Level Up Launc...
04/19/2022

TRUE or FALSE: Launching or rebooting your strategy on social media can be overwhelming. 💯

Introducing The Level Up Launch, - your solution for taking your Instagram strategy from 0 to 100.

A joint collaboration with Social Language Consulting and , The Level Up Launch gives you everything your biz needs for success on IG: a fully stocked content library, shot and edited Reels, a custom content strategy and calendar, scheduling tool implementation and training, an audit, consulting and more.

Click the link in our bio to learn more.

Wishing you a week ✨filled with…More calm than stressMore compassion and less comparison More love and less hate More mi...
04/17/2022

Wishing you a week ✨filled with…

More calm than stress
More compassion and less comparison
More love and less hate
More mindfulness than mindlessness
And…more moments of joy. ✨

We’re excited to share our new website is live! 🥳-So much ♥️ for  and her awesome brand photos! We’re looking forward to...
04/09/2022

We’re excited to share our new website is live! 🥳
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So much ♥️ for and her awesome brand photos! We’re looking forward to diving into our new services, working with new clients and forging new partnerships!

CONGRATULATIONS! 🥳 You’re at a point in your business where you want to outsource social media or some aspects of your d...
04/01/2022

CONGRATULATIONS! 🥳 You’re at a point in your business where you want to outsource social media or some aspects of your digital marketing…how exciting!

While there are a few obvious things you are probably looking for when choosing an agency or person to work with, keep the below points in mind before making a decision. 👇

▫️PROPOSAL: What did they send you regarding their services? Did they send over a proposal that aligns with what you said your business needed?

>> You want to make sure said agency listens to your needs and then sends over tailored options! It can also be telling how the proposal LOOKS- is it professional and branded or a few bullet points in an email?

▫️PROOF: What clients have they worked with previously?

▫️ BOUNDARIES: Have you noticed they set communication or work boundaries? If they do it often means they’ll respect your boundaries as well! Being available 24/7 doesn’t prove anything other than overextending, overcommitting and over contacting (you 😬).

▫️ VIBES: Ok it’s annoying to use the word vibes here but we thought synergies was even worse. (😵‍💫) Do you connect with the agency or contractor?? Do you get a good feeling from their personality, work and attitude?? This can often be even more important than some other key factors! If you get a bad feeling and it’s not a resounding YES ….then listen to that!

03/29/2022

CLIENT ⚡️ SPOTLIGHT: We are so honored to work with K&A Engineering!

K&A Engineering is a privately-owned, nationally certified Minority Business Enterprise (MBE) providing comprehensive consulting, engineering 💡& design, program/project management, construction management, and support services to 🔌🔋Utility and Industrial clients.

⚡️ Our team works with K&A on LinkedIn marketing, management and content creation, as well as content marketing/business development including: proposal writing and editing, blogging, website copy and more.

FOUR elements of a successful SOCIAL MEDIA STRATEGY 🗓 calendar:Putting together a strategy for your social media marketi...
03/28/2022

FOUR elements of a successful SOCIAL MEDIA STRATEGY 🗓 calendar:

Putting together a strategy for your social media marketing efforts can sound a lot more complicated than it has to be.

It’s really just planning, a little bit of research, checking out your analytics and getting ⚡️ creative. Keep these 4 buckets in mind when putting together a quarterly plan: 👇

- Your specific sales goals: what do you need to sell? Pick your top 3 big items (products, services, etc.) and then plan from there.

- Content needed: what’s been working, what’s trending/relevant and what do we need to do to get everything created in advance?

- Campaigns: what themes/areas of focus do you want to stick to? Once you identify those you can build out a campaign for each that includes social content, partnerships, email marketing, website, content marketing, etc.

-Low hanging fruit: National days, holidays, reels trends, behind the scenes, meet the team- anything that’s relatively easy to get on the social calendar!

Social media marketers BEST kept secret >>What’s the key to creating REALLY great content with captions that hook people...
03/17/2022

Social media marketers BEST kept secret >>

What’s the key to creating REALLY great content with captions that hook people? It’s going down in the DMs and comments. 🤯

Yup, the best way to create content that people really respond to and engage with is by doing some serious social listening! 👂

We like to check out the conversations happening in the comments and requests/thoughts in DM convos. THIS is where the magic happens and THIS is where you find out why one graphic or reel performed so much better than another. It’s here that you’ll discover what people really care about, what fires them up and what they can relate to.

Start your week off strong 💪 and on the right foot! Set those social media boundaries, support your mental health and gi...
03/14/2022

Start your week off strong 💪 and on the right foot! Set those social media boundaries, support your mental health and give yourself time back in your day! 🙌

Treat yourself. TREAT YO’ SELF. 👏Maybe it’s winter dragging on or maybe it’s just Friday, but we think you should treat ...
03/11/2022

Treat yourself. TREAT YO’ SELF. 👏

Maybe it’s winter dragging on or maybe it’s just Friday, but we think you should treat yourself. 🧁

Pro Treat Tip: in Charleston has the BEST cupcakes and the BEST chocolate-chocolate chip cookie we’ve ever had in our livvvvvves. 🤯 Seriously, it’s life changing.

We’ve come a long way and still have more work to do!!While 40% is not proportional the US population, it’s still incred...
03/08/2022

We’ve come a long way and still have more work to do!!

While 40% is not proportional the US population, it’s still incredible to see almost half of US businesses are women-owned. 💪💪

Ladies- if you’re thinking about starting your own biz - whether it be freelancing or building a corporation, there are a few key things you can do to make the journey a little lighter:

☁️ Get really clear on your “why” - know why you’re starting your biz. Write it out!

☁️ Find a community that gets it, can relate to what you’re going through and is nothing but supportive. Psssst is a great place to start.

☁️Start small - just focus on a few key small goals and build from there.

☁️ Get really good at ONE thing and become the go-to for that product or service before adding on additions.

Fresh out of content ideas? Try these 4 quick templates for reels, stories or a carousel post!☁️ Day in the life - share...
03/05/2022

Fresh out of content ideas? Try these 4 quick templates for reels, stories or a carousel post!

☁️ Day in the life - share some personal/off the cuff content with your audience. Pssst..this is often what they want to see the most!

☁️ How-to: use one of your products, style an item, master a skill.

☁️ Freebies: offer your followers valuable content like workout snippets, cooking demos, free passes, samples, etc.

☁️ Lifestyle/brand content: how can you stretch your content beyond just what you’re selling? How can you sell a lifestyle vs. just a product or service?

Does the thought of email marketing terrify you? 😭🧟‍♂️Between funnels, automations, calls to action and CTRs….it can be ...
03/02/2022

Does the thought of email marketing terrify you? 😭🧟‍♂️

Between funnels, automations, calls to action and CTRs….it can be a lot.

But it doesn’t have to be complicated and you can start small!

1. Put together a simple email schedule with dates, topics, subject lines and goals. (Literally just a Google sheet document.)

2. Get set up with a tool like or that integrates with your website.

3. Add a few easy ways to collect emails on your website (event sign ups, content downloads, freebies.)

4. START SENDING! It doesn’t need to look perfect and you can adjust along the way. You don’t have to dive into the deep end right away to see a positive impact on your business- you can dip your toes in and still see results. 👊

🎥 Unsure of where to start to filling social media videos?! Keep the below tips in mind for superior content. ⬇️1. Make ...
02/25/2022

🎥 Unsure of where to start to filling social media videos?! Keep the below tips in mind for superior content. ⬇️

1. Make sure your camera is in the right orientation. Portrait for reels, landscape for FB/LI.

2. Check your nails if you’re doing anything with your hands! You don’t need a manicure but make sure they aren’t distracting (chipped polish, dirt, nail art.)

3. How’s your lighting? Natural outdoor lighting is best! But you can achieve good lifting with a ring light.

4. What’s that in the background? Check your surroundings!

5. Get multiple takes 🎞

02/19/2022

3 ways to win social media as a biz owner on the weekends…WITHOUT being on your phone:

1. Schedule out all of your content in advance with platforms like or

2. Take your photos, video clips or get your graphics for stories ready before Saturday so you can post, engage and then put your phone down.

3. Set 15 minutes aside on Monday mornings to respond to DMs, comments and questions.

BONUS: tell your followers when they can expect a response from you with automated responses!

"Social usage was at its highest, which meant people were more engaged online than ever. That has changed now. People ar...
11/23/2021
Let's Talk About Instagram Engagement

"Social usage was at its highest, which meant people were more engaged online than ever. That has changed now. People are back to living their lives again, and if anything, find the “real world” to be more precious. Engagement has likely dipped because of that."

Excellent insight via Rachel Karten and Jayde Powell: https://milkkarten.substack.com/p/lets-talk-about-instagram-engagement

Featuring an interview with Jayde I. Powell, Head of Social & Community at Sunwink.

How are your holiday marketing plans shaping up? 🎁⠀⠀⠀⠀⠀⠀⠀⠀⠀For all of you last minute Lucy’s and Larry’s out there, here...
11/23/2021

How are your holiday marketing plans shaping up? 🎁
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For all of you last minute Lucy’s and Larry’s out there, here are a few things you can do to get in on the action:
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✔️ Use this upcoming weekend (Black Friday, SBS, Cyber Monday, etc) as your holiday sales jumping off point - don’t put pressure on your business to get x amount of sales over those few days. Instead focus on that being the beginning of your major holiday sales goals through January.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️ Get a small stockpile of holiday digital content: photos, Reels, Gifs, Stories, videos. Consumers are inundated these next few weeks and you have to have eye catching and appealing content to stand out.
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✖️ —> Don’t bother with stock photography. It won’t work.
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✔️ Don’t forget to add value, value, value. Simply pushing sales at your audience non stop isn’t the key (unless you’re offering 80% off 😅).
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✔️ Don’t just show them your products- show them an EXPERIENCE.

So much fun at the Palette Here for It Summit on Friday!! What an incredible community to be a part of and an amazing cl...
11/14/2021

So much fun at the Palette Here for It Summit on Friday!! What an incredible community to be a part of and an amazing client to work with! Thanks Leigh Hornbeck Trombley for the Times Union Seen snaps!

Get strategic with your content this month and don't miss a holiday, national "day" or event that could apply to your bu...
11/01/2021

Get strategic with your content this month and don't miss a holiday, national "day" or event that could apply to your business! Mark one or all of the following dates on your social media calendar this month. And remember...these are just a few of the many happenings throughout November.

We’re excited to share that we have rebranded! ✨✨⠀⠀⠀⠀⠀⠀⠀⠀⠀The Social Localist is now Social Language Consulting! We’re s...
10/27/2021

We’re excited to share that we have rebranded! ✨✨
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The Social Localist is now Social Language Consulting! We’re so excited for this next chapter including new clients, new Social Language team members and new services!
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✨ Social Media Marketing/Management (of course)
✨ Content Creation and Consulting
✨ Creative Email Marketing (management, copy and design)
✨ Digital Marketing Consulting
✨ Copy Writing
✨ Social Media corporate trainings and workshops
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Our new website www.sociallanguageconsulting.com will be dropping next month!

CHEERS TO 3 YEARS!-The Social Localist has officially been in business 3 years this March...although the side hustle was...
03/26/2021

CHEERS TO 3 YEARS!
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The Social Localist has officially been in business 3 years this March...although the side hustle was happening for about 6!!

If you told 20 year old me that I’d own my business, make my own hours, be integrated into my local community, AND make the money I thought my effort and skills were worth...I would have laughed.

It’s truly been an amazing three years and I’m here to say YES you can be proud of yourself while also being humble!

I love the clients we work with, the people I’ve met, the relationships that have been built and I am so grateful for this business. ❣️

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Saratoga Springs, NY
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About us!

At The Social Localist we're all about growing your brand presence and increasing sales through the use of strategic social media and digital marketing. Maintaining a digital presence isn't just beneficial, it's necessary for business growth. The Social Localist specializes in growing your local brand by connecting with your target audience, engaging in conversations and converting those relationships to customers.

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📸: The Social Localist | Palette’s True Crime Club. 🖤🖤🖤 this crew!!
We had such a blast and learned SO much at our last Community University event with co-mads, Social Media with a Cause!

Thank you to our wonderful panelists, Two Buttons Deep, Baker Public Relations and The Social Localist! And thank you to everyone who came out-we hope you left the discussion with a few slices of insight!

Don't miss our next event, PR 101 with Baker Public Relations, Thursday, February 27th...this will most likely sell out! Snag your ticket here: https://www.thepalettecafe.com/event/pr101/
We are SO excited for our upcoming "Social Media with a Vision," panel with co-mads, Baker Public Relations, The Social Localist and Two Buttons Deep!

Are you maximizing the impact of your social media platforms? Are your supporters engaging with you on social media? Let our panel of experts teach you the tips and tricks of how to spread your mission with these new age marketing techniques.

This event consists of a panel discussion followed by a Q&A. Bring specific questions if you have them. We'll be ready! Register in advance here (this event WILL sell out!): http://bit.ly/2H34im5
Thank you to everyone who came out for our social media panel discussion at Urban Co-Works yesterday! We had such a great time and loved all of the questions. Events like this are always a great reminder of why we love the Capital Region marketing community. Many thanks to our sponsors and to our panelists, Jessica Lang Founder at The Social Localist, Amy Mengel Founder of Hatwix Consulting, John Volza Digital Marketing Strategist at Mannix Marketing and Will Trevor of Excelsior College for moderating!

Comment below if you were able to attend!

Don't miss our next event July 17th, Marketing Masterclass: What Works and What Doesn't with Darrin Jahnel.

https://www.facebook.com/events/414062452747997/
Join The Social Localist and Sidekick Creative at Saratoga CoWorks, Saturday, May 11th for The Lab! This social media and branding workshop will be sharing an A-to-Z blueprint on authentic branding, design expertise and social media strategy to connect you with your target audience.

Learn more and sign up here: bit.ly/2PiO7EO
We're excited to announce a new workshop we're co-hosting with Jess from The Social Localist 🎉 We'll be helping you create a branding blueprint and Jess will let you know how to up your social media game!

For all the deets and ticket info, check out the link below! See you there!
Calling all 518 professionals!!

Wish you could understand how to use social media to actually make more money in your business?

Sign up for this exclusive workshop to get clear on social media strategy, and how to build real business connections from it. Join Jessica Lang of, The Social Localist and Erika Tebbens Consulting January 12th as they discuss building a successful social media strategy/presence and converting those relationships into sales.

Learn more and register here: bit.ly/socialtosell

Space is limited to 20 participants!
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