Pinnacle Advertising & Marketing Group

12/08/2025

From ugly sweaters to heartfelt holiday cards and paint-and-sip gnome magic, week one of Pinnacle Holly Days brought the perfect mix of joy, creativity, and giving. ❤️🎄

Can’t wait for what’s in store this week!

12/05/2025

With the right mix of contextual environments and audience precision, every holiday impression can work harder.” - Chief Media Officer, Megan Boveri

Dive into our latest Buzzworthy article featuring Megan’s take on where Christmas advertisers should focus their spend in 2025: https://brnw.ch/21wY7MO

12/05/2025

We’re thrilled to welcome Shoreline Sightseeing as our newest client! 🚤🌆

A Chicago staple since 1939, Shoreline is the city’s premier boat tour and water taxi company, offering iconic architecture cruises along the Chicago River, classic lake tours on Lake Michigan, and convenient water taxi service across five dock locations throughout the city.

We’re proud to partner with them on an exciting new creative and digital project. Learn more about our work at Pinnacle Advertising: https://brnw.ch/21wY7xA

12/01/2025

Four ladies from a local senior center absolutely nailed it this Halloween, dressing up as the “WeatherTech Grannies” from last year’s Super Bowl spot.
Knitting needles, teacup, cookie… even the black convertible. They recreated every detail (yes, even the prison ID numbers 👀).

We’re honored and delighted to see this kind of love for the campaign. Keep an eye out for WeatherTech during this year’s Big Game… something big is coming.

11/21/2025

Last month, our teams in Phoenix and Schaumburg rolled up their sleeves to volunteer with Feed My Starving Children. Together, we packed thousands of meals that will help feed kids around the world.

A huge thank you to our volunteers for showing up with heart, energy, and teamwork. ❤️

11/19/2025

What a night! 🏈 Huge shoutout to our client Banner Kitchen & Bath Showroom for hosting an incredible event with Chicago Bears QB Tyson Bagent and his dad, world champion arm wrestler Travis Bagent.

From fans lining up for photos to great conversations about strength, family, and community, this one was a win all around.

We’re proud to help bring events like this to life and connect brands with their communities in unforgettable ways. Explore Banner’s showroom and learn more about their services: https://brnw.ch/21wXDuL

11/14/2025

Our Chief Media Officer, @[urn:li:person:xVtEJES7lN:Megan Boveri], was featured in Authority Magazine’s “Women of the C-Suite” series, sharing her take on leadership, collaboration, and what it takes to succeed at the executive level.

With over 20 years in media strategy and analytics, Megan continues to embody Pinnacle’s Creative Pursuit of Serious Results.

Read more about her journey and insights on our blog:

Pinnacle CMO Megan Boveri shares C-Suite leadership insights in Authority Magazine. Learn her 5 tips for executive success, collaboration, and growth.

11/03/2025

When Banner Kitchen & Bath Showroom partnered with us in July, their social presence was active, but not making the impact it could. We brought a fresh creative strategy, consistent branding, and a tone that wasn’t afraid to have a little fun.

Then came the “Toto Toilet” moment. The client spotted a South Park clip featuring the famous Toto toilet and suggested we make it our own. We remixed the clip with Banner’s branding and a cheeky call to action, “Test the Toto at Banner today.”

The post reached more than 167,000 people, earned nearly 8,000 engagements, and achieved a 3.55% engagement rate.

Proof that with the right creative approach, even plumbing content can make a splash.

Check out the post: https://brnw.ch/21wXaNP and follow Banner Plumbing: https://brnw.ch/21wXaNO to see how we’re helping them build an authentic, engaging presence.

10/31/2025

No tricks here. Just treats, creativity, and some seriously scary good costumes. 🎭
Happy Halloween from the Pinnacle crew! 🎃🧡

10/21/2025

Personalization has always been the dream. Now, with Gen AI, it’s becoming the reality.

Our Chief Media Officer, Megan Boveri, shares how Pinnacle is redefining scalable video personalization in this week’s Agency Advice feature from The Drum:

“We’re merging technology and creativity by using templated video, automation, data feeds, and API integrations to generate countless variations from a single master asset.”

It’s all about putting the right creative in front of the right audience at the right time.

Read the full feature:

For our New TV for Drummies buyers’ guide, this week’s edition of Agency Advice asks top marketers in the space a very simple question: what ad units, formats and strategies are pushing TV forward right now?

10/16/2025

From Van Halen karaoke dreams to saving every birthday card his sons have ever made, Pinnacle CEO Michael Magnusson reminds us that great leadership comes from authenticity.

In his interview with SCREEN Magazine, Mags opens up about the lessons, values, and people that have shaped his career, and how they guide everything we do at Pinnacle.

Read more on our blog: https://brnw.ch/21wWGBL

10/13/2025

The creator economy isn’t just for experiments anymore, it’s becoming a serious media channel with serious expectations.

But as budgets grow, one thing still stands in the way: measurement.

Our Chief Media Officer, Megan Boveri spoke with Digiday about what’s missing, and how marketers can finally treat influencer marketing like the full-funnel strategy it deserves to be.

Read our blog for key insights: https://brnw.ch/21wWAfo