Pinnacle Advertising & Marketing Group

07/18/2025

No tariffs. No price hikes. No compromises. Just quality, American-made products (like always).

For over 16 years, we have partnered with WeatherTech to tell one powerful story: Made in America. And today, that message matters more than ever.

Our newest campaign together, “No Tariffs,” reinforces the value of domestic manufacturing during uncertain economic times. It’s a message of stability, strength, and pride—and we’re proud to help tell it.

Read more about the campaign here: https://brnw.ch/21wUfsO

07/04/2025

Freedom takes many forms. 🌭 The freedom to work with people who inspire you. To chase ideas that matter. Or to just grill, chill, and ignore the group chat for a day.

This year, Americans will eat 150 million hot dogs, spend over $9.5 billion celebrating, and fire off $2.4 billion in fireworks. But we’re just here for the creative freedom (and maybe a sparkler or two).

However you’re spending the Fourth, we hope it’s full of whatever fuels you. 🇺🇸 From all of us at Pinnacle: Happy Independence Day.

06/19/2025

"Brands that continue investing in marketing during recessions recover three times faster than those that don’t."

Our CMO, Megan Boveri, just dropped a powerful piece in MediaPost about how economic volatility is forcing a shift in how brands show up, spend, and stay seen.

📉 Tariffs. Inflation. Supply chain shocks.
📈 But also: opportunity.

Megan lays out the case for why brands that continue to invest in strategic marketing during recessions don’t just survive, they lead. From defending marketing as a growth engine to leaning into performance media and internal transparency, this article is packed with insights for marketers navigating today's noisy market.

➡️ Check out the full article here:

Protect marketing as a strategic investment. It's tempting to view marketing as an expense, but history tells a different story.

06/15/2025

Fatherly wisdom hits different. Whether it was “measure twice, cut once” or “don’t take life too seriously,” the dads behind Pinnacle have always known just what to say. 👔

Happy Father’s Day to all the incredible dads out there, especially the ones who raised curious, driven, and big-hearted Pinnacle people. 💙

06/12/2025

From garage startup to household name, our client is a true American success story.

In yesterday's Around Town segment, WGN’s with Ana Belaval took us inside the WeatherTech Bolingbrook HQ to see how laser-measured floor mats, dog ramps, and sunshades (yes, double-sided for summer and winter) come to life.

Even Roxanne and Ted, founder David MacNeil’s golden retrievers, made an appearance 🐾

Catch the full segment here:

WeatherTech Factory Store841 Re*****on Blvd.Bolingbrook, IL 60440weathertech.com

05/14/2025

In honor of is Skin Cancer Awareness Month, we are teaming up with our client GentleCure by SkinCure Oncology to share 5 simple habits that can help protect your skin for the long haul.

Because prevention is powerful.

05/11/2025

💐 Mother knows best! And the moms behind Pinnacle prove it with advice that still echoes in our ears today.

Happy Mother’s Day to all the incredible moms out there (especially the ones who raised a bunch of sharp, creative, kind-hearted Pinnacle people). 💕

05/02/2025

Every May and September, we see a wave of "inclusive" content aimed at Latinos. Most mean well, but let’s be real, it often feels like box-checking.

In today’s diverse market, surface-level won’t cut it.

📊 65M strong. $3.2T in buying power. 81% are U.S. citizens.

🚨This isn’t a DEI moment. It’s a business imperative.

Engaging us only during Cinco de Mayo or Hispanic Heritage Month? That’s like only marketing to Americans on July 4th.

At Pinnacle/CIMA, we help brands move from cliché to cultural fluency: https://brnw.ch/21wSnJd

05/01/2025

Big news from Pinnacle Advertising 📣 we’ve officially launched CIMA Advertising, a full-service multicultural agency built to help brands meaningfully connect with the U.S. Hispanic market.

Led by the incredible Elizabeth Pedraza, Cima brings cultural fluency, strategic firepower, and a whole lot of heart. As Elizabeth puts it: “It’s not just about language. It’s about relevance, respect, and resonance.”

Latinos make up nearly 20% of the U.S. population and power a $3.7 trillion economy... but brands are only spending 4% of ad dollars to reach them 🫣. Cima is here to change that.

04/29/2025

We are so proud to be recognized with the 2024 MediaPost Planning & Buying Award in the Performance Media & Marketing category for our work with Earl Stewart Toyota.

By overhauling their paid and organic search with demand-based keyword strategies, search term optimization, and ad copy A/B testing, we helped the dealership achieve:

• 🚗 300% increase in attributed site traffic
• 📈 400% growth in new model pageviews
• ⏱️ 32% more engaged time per session
• 🥇 #1 in all keyword auctions

A huge shoutout to our powerhouse team who made it happen:
Daniella De Falco, Senior Account Executive, Emily Balser, Media Strategy Director, Josh Schafernack, Media Buying Manager, Preston Markland, Media Buyer

04/25/2025

Anotha one! ☝🏻

Our Cutters Studios WeatherTech grannies have been shortlisted for a 2025 AICP Post Award in the Automotive category!

The AICP Post Awards honor the best post-production work of the year which calls for another shout out to our talented friends at Cutters Studios and Flavor Design. Plus, a nod to Supply&Demand for doing the heavy lifting at the beginning of this project.

Winners will be announced June 3-5. 🤞🏻
Check out the work here: https://brnw.ch/21wScQz

04/15/2025

We’re thrilled to share a behind-the-scenes look at our latest work with Lumber Liquidators.

We teamed up with Paradise, an award-winning Chicago-based production company, to bring a bold new campaign to life, starring the brand’s original founder, Tom Sullivan, whose F9 Brands Inc. purchased the company back last September.

Filmed locally in Bolingbrook, IL, this fresh campaign marks an exciting new chapter, and it's already rolling out across media. And we're just getting started!