Pinnacle Advertising & Marketing Group

10/16/2025

From Van Halen karaoke dreams to saving every birthday card his sons have ever made, Pinnacle CEO Michael Magnusson reminds us that great leadership comes from authenticity.

In his interview with SCREEN Magazine, Mags opens up about the lessons, values, and people that have shaped his career, and how they guide everything we do at Pinnacle.

Read more on our blog: https://brnw.ch/21wWGBL

10/13/2025

The creator economy isn’t just for experiments anymore, it’s becoming a serious media channel with serious expectations.

But as budgets grow, one thing still stands in the way: measurement.

Our Chief Media Officer, Megan Boveri spoke with Digiday about what’s missing, and how marketers can finally treat influencer marketing like the full-funnel strategy it deserves to be.

Read our blog for key insights: https://brnw.ch/21wWAfo

09/26/2025

🌆 One Ticket. Three Iconic Experiences.

From the immersive Chicago museum to The Ledge 1,353 feet above the city, Skydeck is more than a view, it’s an adventure.

We’re proud to have brought this story to life with a new homepage video for Skydeck Chicago.

Learn more here: https://brnw.ch/21wW7Uc

09/22/2025

What drives a creative leader who’s helped deliver 12 straight Super Bowl commercials (and still loves chasing the next idea)?

For our CCO, Jac Mansour, it’s simple: Never Settle.

From dog walks with his rescue pup Bea to leading lean teams under Super Bowl pressure, Jac’s story is as human as it is inspiring. We pulled together a closer look at what makes him tick—and why his leadership keeps raising the bar at Pinnacle.

Read more here: https://brnw.ch/21wW02E

09/19/2025

Some attractions show you the view. Others give you a story. ✨

We are thrilled to partner with Skydeck Chicago , on their new Make Your Own Story campaign, capturing the awe, thrill, and emotion of standing 1,353 feet above Chicago on The Ledge.

As our Chief Creative Officer Jac Mansour puts it: “The Skydeck is more than a view. It’s a feeling. It’s the laugh you let out when your knees start shaking.”

Explore the full campaign here: https://brnw.ch/21wVVK6

08/07/2025

We’re thrilled to announce that Pinnacle Advertising is among the first few agencies selected to participate in The Trade Desk's Premier Partner Program — a new certification program recognizing those leading the way in today’s dynamic biddable media landscape.

By completing this program, we showcase our continued commitment to education and innovation.

Let’s shape the future of performance-driven media, together.

07/18/2025

No tariffs. No price hikes. No compromises. Just quality, American-made products (like always).

For over 16 years, we have partnered with WeatherTech to tell one powerful story: Made in America. And today, that message matters more than ever.

Our newest campaign together, “No Tariffs,” reinforces the value of domestic manufacturing during uncertain economic times. It’s a message of stability, strength, and pride—and we’re proud to help tell it.

Read more about the campaign here: https://brnw.ch/21wUfsO

07/04/2025

Freedom takes many forms. 🌭 The freedom to work with people who inspire you. To chase ideas that matter. Or to just grill, chill, and ignore the group chat for a day.

This year, Americans will eat 150 million hot dogs, spend over $9.5 billion celebrating, and fire off $2.4 billion in fireworks. But we’re just here for the creative freedom (and maybe a sparkler or two).

However you’re spending the Fourth, we hope it’s full of whatever fuels you. 🇺🇸 From all of us at Pinnacle: Happy Independence Day.

06/19/2025

"Brands that continue investing in marketing during recessions recover three times faster than those that don’t."

Our CMO, Megan Boveri, just dropped a powerful piece in MediaPost about how economic volatility is forcing a shift in how brands show up, spend, and stay seen.

📉 Tariffs. Inflation. Supply chain shocks.
📈 But also: opportunity.

Megan lays out the case for why brands that continue to invest in strategic marketing during recessions don’t just survive, they lead. From defending marketing as a growth engine to leaning into performance media and internal transparency, this article is packed with insights for marketers navigating today's noisy market.

➡️ Check out the full article here:

Protect marketing as a strategic investment. It's tempting to view marketing as an expense, but history tells a different story.

06/15/2025

Fatherly wisdom hits different. Whether it was “measure twice, cut once” or “don’t take life too seriously,” the dads behind Pinnacle have always known just what to say. 👔

Happy Father’s Day to all the incredible dads out there, especially the ones who raised curious, driven, and big-hearted Pinnacle people. 💙

06/12/2025

From garage startup to household name, our client is a true American success story.

In yesterday's Around Town segment, WGN’s with Ana Belaval took us inside the WeatherTech Bolingbrook HQ to see how laser-measured floor mats, dog ramps, and sunshades (yes, double-sided for summer and winter) come to life.

Even Roxanne and Ted, founder David MacNeil’s golden retrievers, made an appearance 🐾

Catch the full segment here:

WeatherTech Factory Store841 Re*****on Blvd.Bolingbrook, IL 60440weathertech.com

05/14/2025

In honor of is Skin Cancer Awareness Month, we are teaming up with our client GentleCure by SkinCure Oncology to share 5 simple habits that can help protect your skin for the long haul.

Because prevention is powerful.