03/31/2022
Video content is key to driving your marketing and your business as a whole.
Marketing: According to Statista, digital video makes up over 83% of consumer traffic on the internet, which is considerably higher than the 75.7% just a few years before. If 83% of your prospective clients are consuming video, you need to be present or your competition will be in front of their eyes and not you.
Sales Tool: Ever spent an hour on a product demonstration to learn that a committee has to approve the acquisition? What if you could record that demonstration so when your point-of-contact presents to the final decision making team, your key benefits are presented and not forgotten or misunderstood in translation?
Testimonial and Case Studies: Nothing speaks louder to a prospect than 3rd party, impartial opinions and client experiences. By using real people demonstrating real results with your product or service with an unbiased voice, trust is established and people are more apt to believe because they do not feel like they are being sold. Video further builds trust because the audience feels a rapport with the presenter.
Customer Satisfaction: After the sale, after the in-house training is complete, clients are not always going to remember all of the features, benefits, or potentially how to use the product or service. Video can solve this situation.
Training: What is your spend on employee training each year? According to Statista's 2021 report, the average cost in 2019 was $1.308. What if you could reduce that cost? According to IOMA, corporations can save 50% to 70% by replacing instructor-based training with eLearning. Think how that effects your bottom line!
Call or text now to learn how we can help you build your video business & marketing strategy.
Angela Chase - (424) 333-6465
