09/11/2026
📺 That TV in your living room is watching back. Every step to switch it off is below, brand by brand. Is yours on the list?
Once the feature is on, Samsung’s own advertiser guide says its TVs take a glass-level screenshot every 500 milliseconds. And LG’s ad arm says it ties that data to your household’s IP. 🏠
⚙️ Each brand gives it a different name, and menus shift between models and software versions. If yours isn’t exactly where I say, keep going down that menu. It’s in there.
SAMSUNG
Look for Viewing Information Services inside the Privacy Choices app on your Smart Hub start screen. Samsung doesn’t publish the exact path, and I won’t make one up. Open it and check what’s switched on.
LG
Settings > All Settings > General > System > Additional Settings > Live Plus. Switch it off.
For ads, back in Additional Settings > Advertisement > Limit AD Tracking. That limits personalization. You’ll still see ads.
VIZIO
All Settings > Privacy & Legal > Viewing Data. On older sets: All Settings > Admin & Privacy > Viewing Data.
For ads: Menu > Privacy & Legal > Advertising > Limited Ad Tracking.
Vizio says switching it off won’t hurt performance. Two catches. Vizio’s other data collection keeps going, and it only covers the TV you changed.
ROKU TV
Settings > Privacy > Smart TV Experience, then switch off Use info from TV inputs. The label changes by model, so pick the one about using what’s on your screen.
Voice lives at Settings > Privacy > Voice.
Whatever Roku already collected, it keeps. Switching it off stops what comes next.
GOOGLE TV
Settings > Privacy > Ads > Reset advertising ID, then Delete advertising ID.
You won’t find an ACR switch here. That sits with whoever made the TV. And Google says ads can’t be turned off.
Don’t see your brand, or can’t find it on yours? DM me “TV” and I’ll personally get you the steps for your set.
💾 Save this, and send it to whoever bought the TV.