11/27/2025
Authenticity isn't just a buzzword – it's a competitive advantage in medical device marketing.
In this episode of OTW POD, we sit down with Jantzen Cole, a medical device marketing leader whose career bridges engineering, sales, and creative strategy across Wright Medical, Zimmer, AmniOX, Artelon, and Kuros Biosciences.
What you'll discover:
→ Why "small is big enough" – how Artelon owned lateral ankle reconstruction before expanding
→ How sales experience changes everything about marketing strategy
→ Why LinkedIn outperforms other platforms for medical devices
→ How to use social media as a low-cost testing laboratory
→ The power of being honest about your startup journey (even the struggles)
Jantzen's golden advice for marketers:
✅ Give your sales team a microphone – they're your best insight source
✅ Build measurement systems around your marketing intuition
✅ Prioritize OR experience as much as long-term clinical outcomes
✅ Start with instinct, then refine with data
This conversation is packed with practical strategies from someone who learned that resource constraints can force the most creative, authentic marketing approaches.
🎧 Listen now on YouTube, Spotify, and Apple Podcasts (links in comments).
What's your biggest takeaway from authentic marketing? Drop it below! 💡
