Superfans Growth Hub

11/28/2025

Episode 167

Contagious Company Culture: How Trisha Daho Turns Teams Into Growth Engines

Many leaders don’t realize their culture is quietly repelling the very talent and clients they want to attract. Trisha Daho breaks this open by showing how culture becomes either a silent accelerator—or a silent saboteur.

In this episode, Trisha reveals why organizations often scale revenue faster than they scale leadership, systems, and people management. The result? Teams feel overwhelmed, unclear on expectations, and unable to consistently perform.

𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁:
Trisha Daho has spent her career transforming professional service firms by helping leaders build intentional, aligned cultures that actually fuel growth—not just manage it.

𝗚𝘂𝗲𝘀𝘁 𝗤𝘂𝗼𝘁𝗲:
“Your culture already exists. The question is whether it’s building your business or breaking it.”

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗’𝘀 𝗧𝗮𝗸𝗲:
Culture isn’t a “soft” topic—it’s a scoreboard. Great teams win because their players are aligned, accountable, and clear on the game plan. This is exactly the kind of transformation I help clients implement through my SUPERFANS Framework™ inside the Superfans Growth Hub.

S𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗧𝗿𝗶𝘀𝗵𝗮:
- Build intentional leadership as you scale revenue
- Create clarity around roles, expectations, and performance
- Align culture with growth goals
- Develop leaders at every level of the organization

🎧 Listen now: https://linkly.link/2Rkb4
Tag a peer or share your takeaway in the comments.

Culture expert Trisha Daho shares how contagious company culture transforms teams into growth engines and superfans. Episode 167 listen now.

11/25/2025

𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟲𝟲 — Featuring Jason Bryll, Founder of Parable Associates
How Jason Bryll Went From Excel Intern to the “Data Department” Healthcare Practices Wish They Had

Most healthcare organizations drown in data but starve for clarity. Patient flow, billing, staffing, schedules, claims, denials—it's all there, yet leaders still struggle to make confident, timely decisions.

In this episode, Jason breaks down how he evolved from a supply chain intern building Excel tools… to becoming the outsourced analytics engine specialty practices rely on to grow with precision. He explains how healthcare organizations can eliminate guesswork, reduce wait times, and increase profitability using the data they already have.

𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁:
Jason has consulted since 2008, supporting hospital systems, specialty practices, billing agencies, and private equity groups. His team at Parable Associates builds dashboards, data warehouses, and BI solutions that turn scattered, siloed metrics into clear strategic insight.

𝗚𝘂𝗲𝘀𝘁 𝗤𝘂𝗼𝘁𝗲:
"If you start taking a step back and actually look at your data, you gain clarity and confidence in every decision you make."

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗’𝘀 𝗧𝗮𝗸𝗲:
Data is how you get your entire ecosystem playing the same game. This aligns perfectly with my SUPERFANS Framework™ inside the Entrepreneur Prosperity Hub (skool.com/eprosperityhub), where strategic clarity turns stakeholders into your loudest champions.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗝𝗮𝘀𝗼𝗻 𝗦𝗵𝗮𝗿𝗲𝘀:
- Build a data warehouse for unified visibility
- Use analytics to reduce patient wait times
- Apply staffing models based on real historical data
- Identify profitability at project or provider level

🔗 Listen here: https://linkly.link/2RMIG
Tag a peer or share your takeaway in the comments.

11/20/2025

Episode 165 — featuring Joey Mure of Wealth Without Wall Street
Hook: Joey Mure: Stop Trading Time for Money—Build Cashflow That Works While You Don’t

Most service providers are exceptional at delivering their craft, but very few have a real passive income plan. Joey joins us to break down why predictable revenue can’t depend on you being in the field, behind the chair, or on the job site.

In this episode, Joey reveals how service providers can stop relying solely on client work and start building cashflow assets that operate independently of their time. His GPS model (Goal, Plan, Support) gives owners a clear pathway out of the trade-time-for-money cycle.

𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: Joey Mure is the co-founder of Wealth Without Wall Street, helping thousands of entrepreneurs create financial freedom faster through alternative wealth strategies.

𝗚𝘂𝗲𝘀𝘁 𝗤𝘂𝗼𝘁𝗲:
“Most people don’t have a passive income plan—not because they lack desire, but because they lack a system.”

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗’𝘀 𝗧𝗮𝗸𝗲:
Joey nails the fundamental truth: revenue predictability requires systems, not effort. When your ecosystem is aligned, everyone plays their role—just like a championship team executing a play. This aligns directly with my SUPERFANS Framework™ inside my online communit for service providers at 𝘀𝗸𝗼𝗼𝗹.𝗰𝗼𝗺/𝗲𝗽𝗿𝗼𝘀𝗽𝗲𝗿𝗶𝘁𝘆𝗵𝘂𝗯, where we build systems that turn entire ecosystems into promoters and revenue drivers.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗝𝗼𝗲𝘆:
- Clarify your financial freedom number
- Build a cashflow plan outside client labor
- Use the GPS model for direction and accountability
- Invest in assets that pay monthly
- Create predictable income streams

🎧 Listen now. https://linkly.link/2PxqO
Tag a peer or share your takeaway in the comments.

Joey Mure reveals financial freedom for service providers using passive income, not 401(k)s. Learn his GPS model and first steps. Listen to Ep. 165.

11/17/2025

Ep. 164 — Featuring Matthew Person
Is Your “Great Culture” Driving People Away? Matthew Person Explains Why Almost 50% Don’t Last 18 Months.

Most SMBs think their culture is “great,” yet nearly half of new hires don’t make it to month 18. Matthew Person breaks down why: misalignment. Not bad people… not bad companies… but mismatched beliefs, behaviors, and expectations inside the workplace ecosystem.

In this episode, Matthew reveals why copying “Best Places to Work” models is one of the biggest mistakes leaders make — and how his Square Management System helps organizations create intentional, scalable culture that actually works.

𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁:
Matthew Person — executive advisor, private equity veteran, and creator of the Culture of Alignment methodology and diagnostic.

𝗚𝘂𝗲𝘀𝘁 𝗤𝘂𝗼𝘁𝗲:
“Good culture is simply the alignment between the individual and the company. When that alignment breaks, everything else breaks.”

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗’𝘀 𝗧𝗮𝗸𝗲:
Culture is a performance engine. When teams understand the square they operate in, trust accelerates, decisions speed up, and you create the equivalent of a sports team rowing in perfect sync. This aligns directly with my SUPERFANS Framework™ — the system I coach SMBs through inside the Superfans Growth Hub.

Solutions Matthew Shares:
• Define the four sides of culture: Identity, Instruction, Integration, Independence
• Use constrained independence to empower employees
• Stop copying models — design culture intentionally
• Diagnose misalignment using structured scoring
• Remove “top performers” who poison culture

🎧 Listen now: https://linkly.link/2LD08
Tag a peer or share your takeaway in the comments.

Company culture alignment expert Matthew Person shares his Square Management System for building superfan teams and smarter M&A. Listen to Ep. 164 now.

11/12/2025

Ep. 163 – Stop Marketing to Everyone: Define Your Category and Dominate Your Market | Mark Donnigan

Primary pain point: SMBs “market to everyone,” creating fuzzy positioning, sales friction, and zero advocacy across employees, partners, and suppliers. Category design fixes it by declaring who it’s for, the problem, and the POV, so the right people instantly say, “Where have you been all my life?”

Mark shares how serving first—through education, community, and human-first communication—creates pipeline and converts ecosystems into evangelists. We dig into category design, sales-marketing alignment, and why old-school tactics like lunch-and-learns and handwritten letters still cut through digital noise. Result: shorter sales cycles, warmer leads, and a playbook any service SMB can run.

Guest spotlight:
Mark led growth in deep-tech/video, even selling tech used by Netflix—rooted in a rare combo of technical fluency + sales empathy.

Guest quote: “Focus on helping that buyer in their buying process.”

Freddy D’s Take:
Category design isn’t a luxury—it’s the play that turns scattered attention into an on-field advantage. Mark’s reminder to serve first and educate buyers reframes “marketing” as a team sport where sales and marketing run the same playbook, not separate leagues. In sports terms: define the field, rally the fanbase, and let referrals shorten the yardage. These insights align with my SUPERFANS Framework™—the system I use in the Entrepreneur Prosperity Hub: https://linkly.link/2KjG3

Solutions (from Mark):
• Do category design—stop marketing to “everyone.”
• Put sales and marketing on the same field; get constant buyer FaceTime.
• Lead with education (podcasts, lunch-and-learns).
• Use human-first, even handwritten outreach, to reach decision-makers.

Listen: https://linkly.link/2KjDB

Tag a peer or drop your biggest takeaway in the comments.

11/05/2025

𝗘𝗽. 𝟭𝟲𝟯 – 𝗝𝗮𝗸𝗲 𝗧𝗹𝗮𝗽𝗲𝗸: 𝗧𝘂𝗿𝗻 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗜𝗻𝘁𝗼 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗚𝗿𝗼𝘄𝘁𝗵

Most businesses treat marketing like a numbers game. Jake Tlapek sees it as a relationship sport.

From Air Force IT tech to Finch’s performance marketing evangelist, Jake shares how he built a six-figure social following and helped clients 10x revenue by focusing on authentic engagement, emotional messaging, and strategic distribution across demand-side platforms.

𝗣𝗿𝗶𝗺𝗮𝗿𝘆 𝗣𝗮𝗶𝗻 𝗣𝗼𝗶𝗻𝘁:
Owners rely too heavily on platforms like Google or Meta—forgetting that connection drives conversion.

𝗞𝗲𝘆 𝗤𝘂𝗼𝘁𝗲:

“People browse intellectually and buy emotionally. That’s where real conversions happen.” – Jake Tlapek

Jake’s approach—combining AI efficiency with human insight—turns digital noise into meaningful, measurable results.

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗’𝘀 𝗧𝗮𝗸𝗲:
Jake’s strategy exemplifies what I teach in my SUPERFANS Framework™—transforming every stakeholder, from client to contractor, into an advocate. Like a great team, your ecosystem wins when everyone plays their position with heart.

✅ Solutions from Jake & Finch:

- Leverage DSPs for omnichannel reach
- Build trust through honest social engagement
- Optimize conversion rate with emotional copy
- Use AI as the “cream,” not the cookie—people first

🎧 Listen now → https://linkly.link/2KPRy
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11/03/2025

🎙️ Ep. 161 — Freddy D: Turn November Gratitude into a Year-Round Referral Machine

Most owners treat Thanksgiving as the finish line. But what if it’s actually your kickoff?

𝗧𝗵𝗲 𝘁𝗿𝘂𝘁𝗵: Gratitude is more than a feel-good gesture — it’s a business-growth lever. When you intentionally thank your clients, vendors, employees, and partners, you’re not just expressing appreciation… you’re positioning your business for a stronger next season.

𝗦𝘂𝗺𝗺𝗮𝗿𝘆:
In this Freddy D's Take I break down how Thanksgiving’s true meaning — Giving Thanks — can transform your network into a referral ecosystem. By finishing the year with intentional gratitude, you create momentum, trust, and visibility heading into the new year.

𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁:
Solo episode featuring Freddy D, founder of Business Superfans®, author of Creating Business Superfans, and architect of the SUPERFANS Framework™.

“Gratitude isn’t just good manners — it’s good business.” — Freddy D

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗’𝘀 𝗧𝗮𝗸𝗲:
Gratitude is your pre-season training for next year’s wins. The thank-yous you send now are your practice reps that lead to early-year touchdowns. This is exactly the kind of strategy I help clients implement through my SUPERFANS Framework™ inside Prosperity Pathway coaching within the Superfans Growth Hub — turning appreciation into advocacy.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗲𝗱:
- Implement a year-end gratitude cadence (6 touches)
- Personalize thank-yous to every part of your ecosystem — clients, employees, suppliers
- Use gratitude follow-ups to position your next offer
- Build a referral rhythm that sustains year-round growth

🎧 Listen now: https://linkly.link/2KKWo

💬 Tag a peer who needs to hear this — or drop your biggest takeaway in the comments.

10/31/2025

𝗘𝗽. 𝟭𝟲𝟬 | 𝗥𝗶𝗰𝗵𝗮𝗿𝗱 𝗟𝗲𝘃𝘆: 𝗧𝘂𝗿𝗻 𝘁𝗵𝗲 𝟵𝟱% “O𝘂𝘁-𝗼𝗳-𝗠𝗮𝗿𝗸𝗲𝘁” 𝗶𝗻𝘁𝗼 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄’𝘀 𝗦𝘂𝗽𝗲𝗿𝗳𝗮𝗻𝘀

Most SMBs chase the 5% of buyers “ready to buy” today—and completely miss the 95% who will buy tomorrow. Richard Levy, Founder of Sophera Marketing, shares how aligning marketing and sales transforms wasted spend into predictable growth.

“Discounting might fill your funnel, but it empties your value.” — Richard Levy

When businesses focus on thought leadership, not just lead generation, they build brand ecosystems that sell before the sale even happens.

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗’𝘀 𝗧𝗮𝗸𝗲:
Too many owners run their marketing like a last-minute Hail Mary instead of a season strategy. Richard reminds us: your next buyer is already in the stands—start warming them up now.

This aligns perfectly with my SUPERFANS Framework™, the system we use inside the Superfans Growth Hub to activate entire ecosystems into loyal advocates.

𝗥𝗶𝗰𝗵𝗮𝗿𝗱’𝘀 𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝘀:

- Align sales + marketing for consistent messaging
- Lead with education and thought leadership
- Nurture the 95% who aren’t ready yet
- Track metrics that connect awareness to revenue

🎧 Listen now → https://linkly.link/2HjPO

💬 Tag a peer or share your takeaway in the comments!

10/29/2025

𝗘𝗽. 𝟭𝟱𝟵 — 𝗔𝗱𝗮𝗺 𝗠𝗮𝗹𝗼𝗻𝗲, 𝗧𝗵𝗲 𝗧𝗲𝗻𝗮𝗰𝗶𝗼𝘂𝘀 𝗢𝗽𝗲𝗿𝗮𝘁𝗼𝗿
Adam Malone’s 3-Part Trust Play: Empathy, Authenticity, Performance

Leaders everywhere face a paradox — how do you drive performance without destroying trust? Adam Malone breaks this down into a repeatable play that turns pressure into purpose.

“Trust is really the underpinning of high performance, but especially sustained high performance.” — Adam Malone

Adam shares how empathy, authenticity, and performance are inseparable. You can’t lead effectively if your team doesn’t believe you see them, mean what you say, and deliver on the mission.

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗’𝘀 𝗧𝗮𝗸𝗲:
Trust isn’t soft — it’s the scoreboard. Like a championship team, culture wins before the first play is called. Adam’s insights align perfectly with my SUPERFANS Framework™, the same system I use inside the Superfans Growth Hub to help leaders transform their entire ecosystem into true believers and high performers.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗔𝗱𝗮𝗺:
- Build trust by leading with empathy
- Model authenticity even under stress
- Tie performance metrics back to purpose

Celebrate the mission as much as the milestone

🎧 Listen now: https://linkly.link/2HYZD
💬 Tag a peer or share your takeaway below!

Adam Malone shares a trust-in-leadership playbook for sustained high performance and empowered teams. Listen to Ep. 159 and start building superfans today.

10/14/2025

⚖️ 𝗟𝗲𝗴𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁 𝗙𝘂𝗲𝗹𝘀 𝗚𝗿𝗼𝘄𝘁𝗵

Episode 150 | Guest: Jeff Holman, Founder of Intellectual Strategies

Most small business owners dread calling their attorney — and for good reason. Traditional law firms slow down innovation, charge by the minute, and rarely think like growth partners. Jeff Holman is changing that with his fractional legal team model, giving startups and scaling companies access to flexible, business-aligned legal strategy that actually fuels momentum.

“I want clients to want to call me — not avoid me.” – Jeff Holman

💬 𝗙𝗿𝗲𝗱𝗱𝘆 𝗗: 𝗧𝗮𝗸𝗲
True partnership isn’t about the billable hour — it’s about impact. Jeff’s approach shows that when service providers integrate legal, strategic, and relational intelligence, they don’t just protect businesses… they accelerate them. This is what it means to lead with value and build Superfans through trust.

🔹 SUPERFANS Framework Pillar Insights:
E – Elevate | R – Rally | N – Nurture | S² – Sustain
Jeff elevates legal support into a growth strategy, rallies trust through transparent communication, nurtures client relationships long-term, and sustains innovation by aligning law with vision.

🔹 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗲𝗱:

- Build a fractional legal team that scales with your business. (Jeff)
- Rethink legal partnerships as strategic growth drivers. (Jeff)
- Focus on outcomes, not hours — deliver impact over invoices. (Freddy D)

🎧 Listen to Episode 150 now: https://linkly.link/2GNYl



📣 CTA: Tag a peer who needs this or share your own takeaway in the comments.

Smart service providers use fractional legal teams to protect IP, tighten contracts, and speed growth. Jeff Holman shares risk framing and practical playbooks.

10/08/2025

𝗦𝘁𝗼𝗽 𝗹𝗼𝘀𝗶𝗻𝗴 𝗽𝗿𝗼𝗳𝗶𝘁 𝘆𝗼𝘂’𝘃𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗲𝗮𝗿𝗻𝗲𝗱.

Most service-based business owners think more sales will fix their cash flow problems — but as Debbie Deknight reveals in this episode, profit leaks start with messy books, reactive spending, and poor systems.

💬 “If your books are a mess, your decisions will be too. Profit isn’t what’s left — it’s what you plan for.” — Debbie Deknight

In 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟰𝟵, Debbie breaks down how she turned chaos into clarity using the Profit First model. She shows how small business owners can reclaim financial control through structure — not stress.

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗: 𝗧𝗮𝗸𝗲
Most business owners think more sales will solve their problems — but as Debbie shows, profit isn’t earned by selling more, it’s protected by structure. The difference between stress and freedom often comes down to one decision: to lead your money instead of chase it.

𝗦𝗨𝗣𝗘𝗥𝗙𝗔𝗡𝗦 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗣𝗶𝗹𝗹𝗮𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁:
By aligning with the Finance, Elevate, Propel, and Automate pillars, this episode shows how structured money management builds freedom, fuels smarter decisions, and automates profit into every part of your business.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝘀𝗵𝗮𝗿𝗲𝗱:
- Implement the Profit First 5-account system (Guest)
- Plug profit leaks by fixing bookkeeping and categorization (Guest)
- Use clean books to make strategic growth decisions (Guest)
- Shift from “bank balance” management to intentional allocation (Guest)
- Build financial habits that scale profit without burnout (Freddy D)

🎧 Listen now → https://linkly.link/2GCSZ

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Discover how Debbie Deknight helps service businesses protect and grow profits using the Profit First System to create clarity, control, financial freedom.

10/05/2025

𝗘𝗣𝟭𝟰𝟴 — 𝗠𝗶𝗰𝗿𝗼𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝗸𝗶𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗴𝗶𝗻𝘀
Untrained new managers create toxicity and turnover. Jennifer Jensen reveals how investing in middle managers and aligning mission/vision flips culture from fear to ownership and growth.

𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: Jennifer Jensen, author of Developing Authentic Leaders (AuthenticLeader®).

𝗚𝘂𝗲𝘀𝘁 𝗤𝘂𝗼𝘁𝗲: “It’s huge… organizations that invest in their middle managers… your ROI is insane.”

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗'𝘀𝗧𝗮𝗸𝗲: Ownership beats oversight. Give teams the plan and the deadline—they’ll give you speed, pride, and profit.

𝗦𝗨𝗣𝗘𝗥𝗙𝗔𝗡𝗦 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸™ 𝗶𝗻 𝗔𝗰𝘁𝗶𝗼𝗻 – 𝗙𝗿𝗲𝗱𝗱𝘆 𝗗’𝘀 𝗠𝗲𝗻𝘁𝗼𝗿𝗶𝗻𝗴 𝗠𝗶𝗻𝘂𝘁𝗲

As Jennifer shared her leadership insights, two pillars stood out from the SUPERFANS Framework™ I use when mentoring service-based leaders:

𝗨𝗻𝗶𝘁𝗲: Micromanagement divides teams. Jennifer showed how authentic leadership creates alignment, clarity, and trust across every role.
𝗘𝗹𝗲𝘃𝗮𝘁𝗲: When leaders recognize and empower their middle managers, morale and ROI rise together—proving that people-first leadership drives profit.

👉 Small shifts in leadership style can unite your culture and elevate performance faster than any marketing tactic.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀:
Jennifer: Behavior assessments + coaching to align strengths and reduce stress.
Jennifer: 1:1 feedback > public reprimands; build SOPs.
Jennifer: Define mission/vision to synchronize ex*****on.
Freddy D: Transfer plan ownership to the team; leader = facilitator.

🎧 Listen: https://linkly.link/2G01x

Tag a peer who needs this or share your own takeaway in the comments.

George Swetlitz of Right Response AI reveals how AI-powered review engagement helps SMBs convert more customers, protect cash flow, and build loyal superfans.