Superfans Growth Hub

01/13/2026

Episode 179 🎙️
𝗙𝗿𝗼𝗺 𝗟𝗼𝗰𝗮𝗹 𝗕𝘂𝗿𝗴𝗲𝗿 𝗝𝗼𝗶𝗻𝘁 𝘁𝗼 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗲𝗺𝗮𝗻𝗱: 𝗕𝗶𝗹𝗹 𝗘’𝘀 𝗪𝗼𝗿𝗱-𝗼𝗳-𝗠𝗼𝘂𝘁𝗵 𝗚𝗿𝗼𝘄𝘁𝗵 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸

Most small businesses think growth comes from ads.

Bill E. proves it comes from people.

What started as a local burger joint turned into national demand—not because of marketing gimmicks, but because Bill activated his entire ecosystem: customers, chefs, distributors, suppliers, and team members.

Instead of chasing transactions, Bill built relationships.
Instead of pushing product, he created belief.

𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝗦𝘂𝗺𝗺𝗮𝗿𝘆:
In this episode of The Service Provider’s Edge, Bill E. shares how his handcrafted bacon brand scaled nationally through word-of-mouth, distributor advocacy, and community loyalty. By treating distributors as a sales force, honoring suppliers, and creating unforgettable customer experiences, Bill built a brand people proudly promote—without paid ads.

𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁:
Bill E. is a chef, founder, and brand builder who understands both hospitality and manufacturing—making him uniquely positioned to scale without losing authenticity.

𝗚𝘂𝗲𝘀𝘁 𝗤𝘂𝗼𝘁𝗲:
“Once people try it, they don’t just reorder—they tell everyone.”

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗕𝗶𝗹𝗹 𝗦𝗵𝗮𝗿𝗲𝗱:
- Turn distributors into your extended sales team
- Recognize suppliers like strategic partners
- Build consistency people trust
- Create experiences worth talking about

🎧 Listen here: https://linkly.link/2X6mG

👉 Tag a peer who needs this perspective or share your biggest takeaway below.

-of-mouthbusinessgrowth
-led growth

01/09/2026

Episode 178 – Mark Miller
𝗛𝗼𝘄 𝗠𝗮𝗿𝗸 𝗠𝗶𝗹𝗹𝗲𝗿 𝗛𝗲𝗹𝗽𝘀 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘄𝗻𝗲𝗿𝘀 𝗕𝘂𝗶𝗹𝗱 𝗟𝗲𝗴𝗮𝗰𝘆 𝗪𝗲𝗮𝗹𝘁𝗵 𝗨𝘀𝗶𝗻𝗴 𝗦𝗺𝗮𝗿𝘁 𝗠𝗼𝗻𝗲𝘆 𝗧𝗮𝘅 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀

Most business owners are laser-focused on revenue — but ignore the biggest expense they’ll ever face: taxes.

In this episode of The Business Superfans Podcast, I sat down with Mark Miller, CEO of Hilton Tax & Wealth Advisors, to unpack why filing taxes isn’t the same as having a tax strategy — and how that mistake quietly erodes legacy wealth.

Mark shares how “smart money” investors prioritize safety, diversification, and proactive tax planning so business owners can sleep at night and scale confidently.

𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁:
Your business shouldn’t be your only asset. When all your wealth is tied to one engine, one breakdown can derail everything.

“The smart money way is the real right way to invest — it’s light years ahead of doing it any other way.” — Mark Miller

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗’𝘀 𝗧𝗮𝗸𝗲:
Championship teams don’t just score — they protect the ball. These insights align with my SUPERFANS Framework™ inside the Superfans Growth Hub, where we help business owners build ecosystems that create predictable, protected growth.

What Mark Helps Business Owners Do:
- Build proactive tax plans (not reactive filings)
- Protect assets beyond the business
- Reduce unnecessary tax exposure
- Create legacy-focused wealth strategies
- Free up mental bandwidth to lead and grow

🎧 Listen to Episode 178: https://linkly.link/2Wzoe

👉 Tag a fellow business owner or drop your biggest takeaway below.

Mark Miller reveals tax planning strategies that help business owners protect wealth, cut taxes, and build legacy assets. Listen to Ep. 178 now.

01/06/2026

𝗪𝗵𝗮𝘁 𝗛𝗮𝗽𝗽𝗲𝗻𝘀 𝗪𝗵𝗲𝗻 𝗬𝗼𝘂 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝗣𝗲𝗼𝗽𝗹𝗲 𝗪𝗵𝗼’𝘃𝗲 𝗕𝗲𝗲𝗻 𝗜𝗴𝗻𝗼𝗿𝗲𝗱?

Episode 177 – Listening Creates Innovation
Guest: Michael Leung, Founder of Flow Group

Millions struggle with hearing loss—not just physically, but socially. The real pain isn’t the condition. It’s being ignored by systems that are expensive, stigmatizing, and disconnected from real people.

In this episode, Michael Leung shares how listening to underserved communities led him to reimagine hearing solutions—and build an army of superfans along the way.

After overcoming vision loss, trauma, and near bankruptcy, Michael created an affordable, open-ear assistive hearing device by doing what most businesses don’t: listening relentlessly.

“I evolved my product faster by listening to my clients. They told me what to fix—and I did.”

𝗪𝗵𝘆 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝘀𝘁𝗮𝗻𝗱𝘀 𝗼𝘂𝘁:
He didn’t chase transactions. He built trust inside senior homes, worked one-on-one with users, and turned customers like Helen (88) into lifelong brand advocates.

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗’𝘀 𝗧𝗮𝗸𝗲:
This is ecosystem growth in action. When you listen like a coach reviewing game tape, your customers become your sales team. That’s the SUPERFANS Framework™ at work inside the Superfans Growth Hub.

Key Solutions Michael Shared:
- Design driven by real-world feedback
- Affordable accessibility over prestige pricing
- Turning users into storytellers and advocates

🎧 Listen to Episode 177 now https://linkly.link/2Wlrm
👉 Tag a peer or share your biggest takeaway in the comments.

Michael Leung reveals how listening creates innovation, restores hearing, and builds superfans through accessible technology. Business Superfans Ep. 177.

01/02/2026

Episode 175 | Ideal Client Positioning in an AI-Driven Market

Too many service businesses think their problem is a lack of leads.

It’s not.

It’s a lack of clarity.

In this episode of the Business Superfans podcast, I sat down with Wes Towers, founder of Uplift 360, to unpack why AI is amplifying bad positioning—and why ideal client clarity is now a competitive advantage.

Wes didn’t grow by chasing more traffic or automating harder.
He grew by getting ruthless about who his message was for.

Here’s the real shift:
When service businesses stop trying to attract everyone, they stop wasting time on the wrong conversations. Lead volume may drop—but lead quality skyrockets.

One line from Wes that stood out:

“If you aim for the very best client, you’ll usually get the others by accident.”

That insight alone reframes how most owners think about marketing.

Freddy D’s Take:
Most SMBs don’t have a marketing problem. They have a positioning problem. AI didn’t create the noise—it exposed who never had clarity in the first place. This is exactly the kind of strategic shift I help clients implement through my SUPERFANS Framework™ inside the Superfans Growth Hub, where messaging attracts the right people and ecosystems—not ads—drive growth.

Key takeaways from this episode:
- Ideal client positioning filters out bad leads automatically
- Clear messaging builds trust faster than automation
- Fewer, better clients outperform high-volume pipelines
- Websites should qualify, not just convert

Listen to Episode 175 and rethink how you attract your next best client.
https://linkly.link/2Wcqe

Tag a peer who’s tired of chasing the wrong leads, or share your biggest takeaway below.

Ken Taylor reveals remote work leadership strategies that build loyal, high-performing teams without offices. Listen to Ep. 176now.

12/29/2025

Episode 174 | Marina Morgan

𝗔𝗜 𝗥𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀 𝗳𝗼𝗿 𝗟𝗲𝗮𝗱𝗲𝗿𝘀: 𝗛𝗼𝘄 𝗠𝗮𝗿𝗶𝗻𝗮 𝗠𝗼𝗿𝗴𝗮𝗻 𝗛𝗲𝗹𝗽𝘀 𝗧𝗲𝗮𝗺𝘀 𝗦𝘁𝗮𝘆 𝗛𝘂𝗺𝗮𝗻, 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗲

Most business owners think AI readiness is about tools.
It’s not.

The real challenge is human resilience—how leaders help their people adapt, think, and perform as AI accelerates change across every role.

In this episode of the Business Superfans Podcast, Marina Morgan breaks down what leaders are getting wrong about AI transformation—and how to fix it before burnout, resistance, or disengagement slows growth.

Episode Summary:
Marina Morgan shares how leaders can build AI readiness by strengthening human adaptability, resilience, and mindset. Drawing from organizational psychology and real-world executive coaching, she explains why productivity, motivation, and trust—not technology—determine whether AI becomes a growth engine or a liability.

“AI isn’t the threat — resistance to change is.” — Marina Morgan

Freddy D’s Take:
AI adoption without ecosystem alignment is like drafting star players without a game plan. This is exactly the work I help owners implement through my SUPERFANS Framework™ inside the Superfans Growth Hub.

Key Solutions from Marina:
- Build neuro-resilience before tech adoption
- Shift from long-term rigidity to agile leadership
- Treat AI as a partner, not a replacement
- Strengthen trust and adaptability across teams

🎧 Listen to Episode 174 now: https://linkly.link/2WV49
👇 Tag a peer or share your biggest takeaway in the comments

Marina Morgan reveals how AI readiness for leaders starts with human resilience, adaptability, and mindset. Listen to Episode 174 now.

12/18/2025

Hourly Worker Incentives: How Michael Fortinberry Uses Performance Pay to Change Behavior

𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟳𝟮

Most service business owners believe hourly workers are disengaged because they “don’t care.”

That’s rarely true.

More often, they’re disconnected because the business hasn’t aligned effort with outcomes.

In this episode, Michael Fortinberry, Founder of Protiv, breaks down how performance pay—when done correctly—changes behavior by giving hourly teams clarity, ownership, and a shared scoreboard.

This conversation lives squarely in the UNITE pillar of my SUPERFANS Framework™. Incentives aren’t about money alone—they’re about alignment. When employees understand what matters, how they win, and how their actions impact results, silos disappear and productivity rises.

“People don’t change behavior because you ask them to—they change when the system rewards it.” — Michael Fortinberry

𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗠𝗶𝗰𝗵𝗮𝗲𝗹:

- Incentives must be simple and transparent
- Rewards should be frequent, not annual
- Workers need control over the scoreboard
- Alignment beats motivation every time

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗’𝘀 𝗧𝗮𝗸𝗲:

In sports, teams don’t win because players are paid more—they win because everyone knows the same goal and runs the same playbook. This is exactly the kind of ecosystem alignment I help business owners build using my SUPERFANS Framework™ inside the Entrepreneur Prosperity Hub.

🎧 Listen to Episode 172 here: https://linkly.link/2Vv1v

👉 Question for you:
What’s one incentive in your business that looks good on paper but doesn’t actually change behavior?

Michael Fortinberry explains hourly worker incentives and performance pay systems that improve productivity, quality, and crew behavior. Ep. 172.

12/12/2025

𝗧𝗵𝗲 𝗬𝗲𝗮𝗿𝗹𝘆 𝗘𝘃𝗲𝗻𝘁 𝗧𝗵𝗮𝘁 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗱 𝗣𝗮𝘁𝗶𝗲𝗻𝘁𝘀, 𝗦𝘁𝗮𝗳𝗳 & 𝗩𝗲𝗻𝗱𝗼𝗿𝘀 𝗶𝗻𝘁𝗼 𝗮 𝗚𝗿𝗼𝘄𝘁𝗵 𝗘𝗻𝗴𝗶𝗻𝗲

About thirteen years ago, I started working with a world-renowned diabetes and endocrinology specialist in Birmingham, Michigan. Back then, I owned a digital marketing agency, and I helped level up his online presence.

We ended up working together for ten years — yes, a full decade. The only reason our work ended was because his daughter opened her own marketing agency. And look… you don’t compete with family. So we wrapped things up about three years ago.

Early in the relationship, I asked him if he ever held patient appreciation events. To my surprise, he said yes — every May or June. Mediterranean food catered. All his suppliers and vendors invited. Booths set up. And whether it rained or shined, they had covered parking ready so nothing slowed the momentum.

Now… why am I telling you this story?

Because this was a brilliant strategy for creating Business Superfans® — the equivalent of die-hard sport-teams superfans (faces painted, team jerseys...) not just from patients, but from staff, suppliers, and vendors at the exact same time.

Let me break it down, because I attended these events personally and helped him turn them into growth engines.

The patients, the clinic team, and all the suppliers came together in one place.Patients enjoyed a healthy lunch, connected with staff outside the typical office visit, and met the vendors to learn about the products and services that support their care.

Vendors got face time with patients and the clinic team — deepening relationships and strengthening trust.

And of course, everyone got access to Dr. G in a relaxed, human environment… which made loyalty skyrocket.

So how did we leverage this moment for mutual benefit?

1. We captured video testimonials from patients every single year — two to four high-quality stories each time.

2. We captured testimonials from vendors about their experience working with the clinic.

3. And we captured testimonials from the clinic about their vendors — building goodwill and strengthening partnerships.

At the end of the day, everyone felt valued. Everyone received recognition. And everyone walked away more connected, more loyal, and more invested.

I’ve always said: "the little things are actually the big things". A simple appreciation event — with suppliers and partners invited — looks small. But what it creates? That’s huge. That’s how you turn people into Business Superfans®.

As we head into 2026, change your game and dominate your market. Plan a stakeholder appreciation event. Invite every stakeholder. And watch the magic happen.

👉 Tired of doing it alone? Join my Entrepreneur Prosperity™ Hub and start building predictable prosperity. 👉 It’s free to join — early access is open. https://linkly.link/2TlYP

A hub for service-based entrepreneurs to connect, share ideas, align teams, leverage systems & AI, scale profitably, to create predictable prosperity.

12/11/2025

Episode 169 — Why So Many Service Businesses Struggle in Sales—And How Curt Tueffert Provides the Solution

Most service businesses don’t lose sales because of price, competition, or the economy. They lose sales because their teams are uncoached, their process is undefined, and nobody truly understands buyer behavior. In this episode, Curt Tueffert of Peak Sales Strategy breaks down why this happens—and exactly how to fix it.

Curt shares how simple coaching rhythms, clear structure, and applying DISC principles can turn order-takers into confident advisors who guide clients through the buying journey. His perspective removes the mystery from sales performance and reveals the real levers that drive revenue inside service businesses.

𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁:
Curt Tueffert has trained, coached, and developed sales teams for decades, helping service-based companies create repeatable, scalable systems that turn inconsistent salespeople into top performers.

𝗚𝘂𝗲𝘀𝘁 𝗤𝘂𝗼𝘁𝗲:
“Sales isn’t about scripts—it’s about understanding how people think, decide, and buy.”

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗’𝘀 𝗧𝗮𝗸𝗲:
Sales teams operate like athletes—they need coaching, structure, and a game plan. Curt nails this truth. These insights align with my SUPERFANS Framework™—the system I use with SMB owners inside the Superfans Growth Hub to transform entire ecosystems.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗖𝘂𝗿𝘁:
- Coach consistently, not occasionally
- Build structure into every step of the sales cycle
- Use DISC to align with buyer behavior
- Shift from order-taking to advisory selling

Listen now → https://linkly.link/2ThHE

Tag a peer or share a takeaway in the comments.

Sales training for service businesses with Curt Tueffert—learn how to level up your sales team, use DISC, and create Business Superfans® Ep. 169

11/28/2025

Episode 167

Contagious Company Culture: How Trisha Daho Turns Teams Into Growth Engines

Many leaders don’t realize their culture is quietly repelling the very talent and clients they want to attract. Trisha Daho breaks this open by showing how culture becomes either a silent accelerator—or a silent saboteur.

In this episode, Trisha reveals why organizations often scale revenue faster than they scale leadership, systems, and people management. The result? Teams feel overwhelmed, unclear on expectations, and unable to consistently perform.

𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁:
Trisha Daho has spent her career transforming professional service firms by helping leaders build intentional, aligned cultures that actually fuel growth—not just manage it.

𝗚𝘂𝗲𝘀𝘁 𝗤𝘂𝗼𝘁𝗲:
“Your culture already exists. The question is whether it’s building your business or breaking it.”

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗’𝘀 𝗧𝗮𝗸𝗲:
Culture isn’t a “soft” topic—it’s a scoreboard. Great teams win because their players are aligned, accountable, and clear on the game plan. This is exactly the kind of transformation I help clients implement through my SUPERFANS Framework™ inside the Superfans Growth Hub.

S𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗧𝗿𝗶𝘀𝗵𝗮:
- Build intentional leadership as you scale revenue
- Create clarity around roles, expectations, and performance
- Align culture with growth goals
- Develop leaders at every level of the organization

🎧 Listen now: https://linkly.link/2Rkb4
Tag a peer or share your takeaway in the comments.

Culture expert Trisha Daho shares how contagious company culture transforms teams into growth engines and superfans. Episode 167 listen now.

11/25/2025

𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟲𝟲 — Featuring Jason Bryll, Founder of Parable Associates
How Jason Bryll Went From Excel Intern to the “Data Department” Healthcare Practices Wish They Had

Most healthcare organizations drown in data but starve for clarity. Patient flow, billing, staffing, schedules, claims, denials—it's all there, yet leaders still struggle to make confident, timely decisions.

In this episode, Jason breaks down how he evolved from a supply chain intern building Excel tools… to becoming the outsourced analytics engine specialty practices rely on to grow with precision. He explains how healthcare organizations can eliminate guesswork, reduce wait times, and increase profitability using the data they already have.

𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁:
Jason has consulted since 2008, supporting hospital systems, specialty practices, billing agencies, and private equity groups. His team at Parable Associates builds dashboards, data warehouses, and BI solutions that turn scattered, siloed metrics into clear strategic insight.

𝗚𝘂𝗲𝘀𝘁 𝗤𝘂𝗼𝘁𝗲:
"If you start taking a step back and actually look at your data, you gain clarity and confidence in every decision you make."

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗’𝘀 𝗧𝗮𝗸𝗲:
Data is how you get your entire ecosystem playing the same game. This aligns perfectly with my SUPERFANS Framework™ inside the Entrepreneur Prosperity Hub (skool.com/eprosperityhub), where strategic clarity turns stakeholders into your loudest champions.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗝𝗮𝘀𝗼𝗻 𝗦𝗵𝗮𝗿𝗲𝘀:
- Build a data warehouse for unified visibility
- Use analytics to reduce patient wait times
- Apply staffing models based on real historical data
- Identify profitability at project or provider level

🔗 Listen here: https://linkly.link/2RMIG
Tag a peer or share your takeaway in the comments.

11/20/2025

Episode 165 — featuring Joey Mure of Wealth Without Wall Street
Hook: Joey Mure: Stop Trading Time for Money—Build Cashflow That Works While You Don’t

Most service providers are exceptional at delivering their craft, but very few have a real passive income plan. Joey joins us to break down why predictable revenue can’t depend on you being in the field, behind the chair, or on the job site.

In this episode, Joey reveals how service providers can stop relying solely on client work and start building cashflow assets that operate independently of their time. His GPS model (Goal, Plan, Support) gives owners a clear pathway out of the trade-time-for-money cycle.

𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: Joey Mure is the co-founder of Wealth Without Wall Street, helping thousands of entrepreneurs create financial freedom faster through alternative wealth strategies.

𝗚𝘂𝗲𝘀𝘁 𝗤𝘂𝗼𝘁𝗲:
“Most people don’t have a passive income plan—not because they lack desire, but because they lack a system.”

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗’𝘀 𝗧𝗮𝗸𝗲:
Joey nails the fundamental truth: revenue predictability requires systems, not effort. When your ecosystem is aligned, everyone plays their role—just like a championship team executing a play. This aligns directly with my SUPERFANS Framework™ inside my online communit for service providers at 𝘀𝗸𝗼𝗼𝗹.𝗰𝗼𝗺/𝗲𝗽𝗿𝗼𝘀𝗽𝗲𝗿𝗶𝘁𝘆𝗵𝘂𝗯, where we build systems that turn entire ecosystems into promoters and revenue drivers.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗝𝗼𝗲𝘆:
- Clarify your financial freedom number
- Build a cashflow plan outside client labor
- Use the GPS model for direction and accountability
- Invest in assets that pay monthly
- Create predictable income streams

🎧 Listen now. https://linkly.link/2PxqO
Tag a peer or share your takeaway in the comments.

Joey Mure reveals financial freedom for service providers using passive income, not 401(k)s. Learn his GPS model and first steps. Listen to Ep. 165.

11/17/2025

Ep. 164 — Featuring Matthew Person
Is Your “Great Culture” Driving People Away? Matthew Person Explains Why Almost 50% Don’t Last 18 Months.

Most SMBs think their culture is “great,” yet nearly half of new hires don’t make it to month 18. Matthew Person breaks down why: misalignment. Not bad people… not bad companies… but mismatched beliefs, behaviors, and expectations inside the workplace ecosystem.

In this episode, Matthew reveals why copying “Best Places to Work” models is one of the biggest mistakes leaders make — and how his Square Management System helps organizations create intentional, scalable culture that actually works.

𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁:
Matthew Person — executive advisor, private equity veteran, and creator of the Culture of Alignment methodology and diagnostic.

𝗚𝘂𝗲𝘀𝘁 𝗤𝘂𝗼𝘁𝗲:
“Good culture is simply the alignment between the individual and the company. When that alignment breaks, everything else breaks.”

𝗙𝗿𝗲𝗱𝗱𝘆 𝗗’𝘀 𝗧𝗮𝗸𝗲:
Culture is a performance engine. When teams understand the square they operate in, trust accelerates, decisions speed up, and you create the equivalent of a sports team rowing in perfect sync. This aligns directly with my SUPERFANS Framework™ — the system I coach SMBs through inside the Superfans Growth Hub.

Solutions Matthew Shares:
• Define the four sides of culture: Identity, Instruction, Integration, Independence
• Use constrained independence to empower employees
• Stop copying models — design culture intentionally
• Diagnose misalignment using structured scoring
• Remove “top performers” who poison culture

🎧 Listen now: https://linkly.link/2LD08
Tag a peer or share your takeaway in the comments.

Company culture alignment expert Matthew Person shares his Square Management System for building superfan teams and smarter M&A. Listen to Ep. 164 now.