Jake Heyen

Jake Heyen Sharing stories, news, & trends in fitness & wellness 🛠️ Previously built (sold) 📧 Inquiries: [email protected]

10/07/2025

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This week’s best new product drops in health & fitness 👇

- launched daily performance ketone shots. A patented blend and bio-identical ketone shot that fuels steady energy and focus.

- launched an AI-driven pillow cover that has intelligent temperature control to maintain the exact temperature you set.

- launched Co-Biotics. A new category of daily supplements for both the human body and its microbiome, with 2 capsule ViaCap technology.

- launched 2 new products. Including the Ring 4 Ceramic, a new design coming in 4 stylish colors. And Health Panels, a service allowing members to schedule lab testing, with the data integrating to their ring for insights.

- launched it’s first women’s running line. With pieces across all 5 of their core apparel technologies for training blocks, race days, trail days, and more.

10/06/2025

Comment the word “HEALTH” and I’ll send you the link to attend.

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The invite-only event shaping what’s next in wellness 👇

Look, health and wellness is built on trust.

But that’s why all the real conversations - the ones about partnerships, deals, and big decisions - usually happen behind closed doors.

Which is what Health Innovation Lab is solving.

It’s an invite-only event in Florida for 150 founders, investors, and executives.

Giving you a chance to be in the room where the future takes shape.

And no, it’s not another conference with pay-to-play panels.

It’s a space designed for real connections and meaningful conversations.

Think private sessions on capital, growth, and innovation - paired with exclusive dinners, wellness activations, and off-site adventures.

Plus, VIP access to – featuring speakers like Andrew Huberman, Mark Hyman, Kat Cole, and more.

I’ll be there, on the ground, bringing you behind-the-scenes access.

But nothing compares to being there yourself.

Join us and come shape the future of wellness.

10/03/2025

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This week in health, wellness, and fitness news 👇

1. Strava sues Garmin, alleging patent infringement tied to segments and heatmaps.

2. The bloodwork arms race is heating up, as both Whoop and Oura enter the space.

3. Whoop elevated the Ryder Cup viewing experience through real-time performance data on screen.

10/02/2025

This is the biggest fitness festival in New York, coined the “Comic Con” of fitness 👇

And it’s a great example of the shift happening in wellness - events moving from boring expos to community driven experiences.

So this is , founded by .

The headline moment this year was the “Strongest in New York” competition.

Local gyms were going head to head in a tournament style of workouts to see who was the fittest in the city.

But that was only part of the day:

- Other workouts were happening nonstop that anyone could join.

- Brand activations where you could actually test new products and gear.

- Expert panels and open discussions.

- Outdoor zones for training and recovery.

- Thousands of people just hanging out, connecting, and making fitness feel like culture.

Strong New York shows how fitness events are evolving.

Less like trade shows, more like festivals.

And in their words, they are here to “create muscle and create community”.

09/30/2025

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This week’s best new product drops in health & fitness 👇

- launched their first female activewear collection featuring 58 silhouettes for over 10,000 ways to mix and match.

- launched the first-ever red light toothbrush, combining high-frequency sonic vibration with targeted near-infrared and red light to support gum health.

- launched “The Core Gel”, a carbohydrate energy gel, designed to fuel long training sessions. Each gel has 24g of carbohydrates and 200mg of sodium.

- .health.social unveiled a hybrid endurance e-bike. An ultra light carbon frame bike featuring built-in connected technology to track your ride.

- launches a 13-in-1 immunity gummy. Combining vitamins, minerals, adaptogens, and botanicals into a sour pineapple gummy.

09/29/2025

We need to talk about this company claiming to be the “Whoop for your p**p”.

Yes, it’s what it sounds like. It’s a company that tracks your p**p.

There’s more to it than that, so let me break it down.

The company is called Throne Science ().

It’s essentially an attachment you put on your toilet to track your gut health and hydration.

It uses a downward facing camera that captures videos of your bathroom visits.

Then their physician-trained AI model tracks your stool and hydration patterns.

And gives your personalized insights and recommendations, based on things like how often you go or the type of bowel movement.

Look, your gut is known as your “second brain”, if it’s not doing well it can really affect your health.

So while this product might seem crazy, I actually think it could be really beneficial for people.

09/26/2025

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This week in health, wellness, and fitness news 👇

- The Boston Marathon is going to penalize runners who qualify on downhill courses starting in 2027, adding 5 to 10 minutes to qualifying times depending on the course elevation loss.

- The Bandit Grand Prix is returning for it’s second year. The F1 style running race debuted this past summer featuring 5K qualifiers, a 3K super final, a DJ party after, and more.

- Celebrity wellness brands are hot. As Dua Lipa joins Frame Fitness as co-founder, and Ben Stiller unveiled Stiller's Soda.

09/24/2025

The coolest half marathon just happened in New York 👇

This is The Bakery Run.

17,000 people applied for this race, only 100 people were selected.

But the format is what makes it so unique.

And shoutout to , , and for putting this on.

So it’s a half marathon race and you stop at 8 bakeries along the way for free pastries.

Some of the best and most well known bakeries in New York.

My personal favorites:

- Raf’s had the best sweet pastry ().

- L'Appartement 4F had the best savory pastry ().

But the best part, this was different than other running events.

It didn’t have the intense race feeling.

It was more about having fun, meeting people, and eating good food.

It took the focus off the running, and I thought that was the appealing part.

People are seeking wellness and community events.

But so many are intense and intimidating.

And The Bakery Run balanced fun and fitness perfectly.

We need more events like this.

09/23/2025

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This week’s best new product drops in health & fitness 👇

- launched Spermatogen Complex, a doctor-designed fertility supplement addressing the male infertility crisis.

- unveiled a testosterone treatment lineup spanning oral supplements and injectable testosterone.

- launched an amino acid supplement for women, called Sculpt 9, clinically proven across the female cycle.

- launched their new Arc Rower featuring new HydroMetrics, an AI-powered system trained on Olympic rowing data.

- .io launched a DNA powered supplement platform that uses DNA analysis, biometric profiling, and AI to create custom monthly supplement formulations

09/22/2025

Fitness festivals are having a moment, but the real question is whether they’re built to last…

Zooming in on , which just hosted their 3rd year.

The evolution is obvious, but it’s what matters if these fitness festivals are going to stick.

What Runningman has nailed is this mix of foundations and surprises.

The foundations don’t change:

- A choose-your-distance running race

- A one-mile loop setup so all the crazy activities are close by

- A crowd of like-minded people getting out of their comfort zone

Then the surprise variables keep it fresh:

- New guest speakers on a variety of topics

- New brand activations so you’re seeing the best and newest products

- New concerts at night to create memories with people you just met

They didn’t invent the “fitness festival,” but it’s arguably one of the most unique executions.

It isn’t just a race with vendors, it’s a weekend people are planning their year around.

If fitness festivals are going to last, I think this is the model

Bring together the right group of people, keep the foundations the same, and change the variables every year.

09/20/2025

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This week in health, wellness, and fitness news 👇

- and announce performance AI glasses designed for high-intensity activities

- year 3 took place over the weekend, and over 1,500 people showed out for the 3 day health and wellness festival.

- 5k event series is making a return for the first time in 5 years.

09/16/2025

Comment "LAUNCH" to subscribe to for the latest health & fitness product launches - delivered every Thursday.

This week’s best new product drops in health & fitness 👇

- launched their next-gen smart sleep headband.

- adds lifting and cycling workout capability to their app.

- launches new drip-free Hydrogel Spray.

- launched female focused lab testing called “Longevity Labs”.

- launched their Maverick V1 Runner, an ultra lightweight running shoe.

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