5 Minute Guide

10/27/2024

“Creating a short video thanking your customers doesn’t require a massive budget or a professional film crew. What it does need is authenticity, a sense of sincerity, and a clear message.”

Thanksgiving is the perfect time for small businesses to engage in some creative, heartfelt video marketing. A Thanksgiving-themed thank-you video not only shows your customers that you appreciate them but also establishes your brand as personable and relatable. By starting 3-4 weeks before the h...

07/08/2024

Jesse & I spent a day at the Ritz Theater doing an FPV tour, He shot, I directed & edited. It’s the start of a great collaboration!

02/18/2024

From this weeks column;
“…year after year, and without exception, local TV ads during the Super Bowl are bad. Not just “not as good as the million dollar ads” bad, but “having a contest with each other to see who can come up with the worst video possible” bad.”

I’m gonna get some flack for this one, so here goes.

08/13/2023

If you get a message that reads "Your product is very poor quality..." and then sends you a download link instead of a picture, it's probably this scam. Watch out for malware!

For web, SEO, branding, and design check out Indelible Inc. - https://becomeindelible.comThis is appears to be a new meta scam that you should watch out for ...

10/01/2022

This is interesting.

Is SmallRig white-labeling their new line of tripods?????Avella Fluid Head Tripod: https://amzn.to/3dZP4m7Smallrig Fluid Head Tripod: https://amzn.to/3BXiLMw...

06/01/2021

You’re done using Chrome to surf the interwebs on your MacBook Pro and you hit Command plus Q to quit and a super petty but unbearably annoying message box pops up telling you that you need to HOLD command + Q down in order to quit, so you do that but you know it’s going to bother you forever and drive you insane in ways only trivial first world problems can.

Good news! There’s a fix!

Go to your menu bar, click on the word “Chrome” and then uncheck the box that says “warn before quitting” and boom… problem solved.

You can thank me by sending money. Have a good day!

04/10/2020

04/01/2020

How to improve your home workstation so you don't hate your life at the end of the day!

Products mentioned (all affiliate links of course):

* Laptop Stand - https://amzn.to/2R0o8ns

* Keyboards - https://www.amazon.com/gp/search?ie=UTF8&tag=indelible0b-20&linkCode=ur2&linkId=0e428084daca59c9d1e05beafdf84979&camp=1789&creative=9325&index=pc-hardware&keywords=keyboard

* Logitech M705 Mouse - https://amzn.to/2UziRWb
* Beringer Headphones (error in video - called them Sennheiser) - https://amzn.to/2wUqHR7

* Keyboard Tray - https://amzn.to/33ZkorK

* Extra Monitor (CHECK YOUR LAPTOP CONNECTIONS BEFORE BUYING!) - https://www.amazon.com/gp/search?ie=UTF8&tag=indelible0b-20&linkCode=ur2&linkId=3aa1304e085062e8d714fc6586fdf0ba&camp=1789&creative=9325&index=pc-hardware&keywords=Monitor

More Details: https://becomeindelible.com/resources/remote?utm_medium=Facebook&utm_source=5guide

02/25/2020

This video will teach you the basics of Multicam editing in FCPX so you can get started with your big project today! You should be somewhat familiar with Final Cut before you begin, but there's a good chance a beginner can keep up as well.
Created by Jonathan Edwards - 570 Drone
Watch this video on YouTube: https://youtu.be/dAuxh3VepRM

Editing Multicam is by no means the easiest thing in the world, but if you take your time and pay attention to the basics you'll be cutting quickly and putting out great stuff in no time at all!

This tutorial was made using the most current release of Final Cut Pro 10.4.8 Obviously this will change as time passes, but the basics of this video editing tutorial should remain relevant.

11/13/2019

As I open final cut after force-closing it for the 5th time today, hunt down the footage that caused the crash and delete it from the library before telling it to PLEASE show title/action safe zones again I can’t help but wonder what in gods name has happened to my favorite NLE.

Yesterday I met with a big name in the film industry, a guy who straps cameras to rockets, helps with product development on some of the biggest names in the camera world and builds his own electric camera cars. When I told him I was a FCPX guy he literally laughed and called it a joke.

I can’t argue with him. I wanted to, but I can’t.

I have an iMac Pro that I cannot upgrade the RAM on. I have an iMac with a damn non-user-replaceable fusion drive in it. It’s absurd.

Mac is an ecosystem with amazing software that integrates extremely well with its hardware.

Don’t get me wrong, I still LOVE how easy Final Cut continues to be while maintaining some serious power under its hood.

It’s not just Final Cut, but the suite of great applications that come with Apple products that I love. Little things like notes, airdrop and messages make my life easier in ways that are extremely hard to quantify. They have offered solutions to problems I didn’t even know I had, I love it. There are so many things that “just work” and I appreciate them all.

However, I’ve grown more and more frustrated with things that just DON’T work. It’s exhausting.

I get that 10.4.7 has had some hiccups trying to push all of us to 64-bit, but I feel like there are some things that could have been implemented to make the transition less of a nightmare for the end-user.

Things that NEED to be implemented if anyone who uses Mac/FCPX as their primary or secondary NLE in the future at all.

We are not going to escape the transition to 64 bit and Apple is never going to be backwards-compatible. So what we need, badly, is a way to identify the footage and plugins that are not working so we can convert, upgrade or delete them even after we’ve made the switch to Catalina and 10.4.7 and beyond.

What Apple is going to end up doing is leave tens of thousands of editors behind on old software afraid to update concerned they will lose countless hours or work. If you’re stuck using Mojave and FCPX 10.4.6 what do you do when you want a more powerful computer? What do you do if you want to upgrade to the upcoming Mac Pro, pick up a new 16” laptop or ANYTHING that has Catalina pre-installed?

I will grant that Apple is pushing the envelope and making its machines more powerful and faster than ever before. But the cost of doing it carelessly, which is EXACTLY how they are doing it, will result in a core base of passionate and loyal users leaving its platform forever.

We’ve already spent the last 10 years frustrated by Apple ignoring us and focusing on shiny pocketable toys people use to browse facebook and instagram on. And while I applaud them for making a phone that has replaced my calculator, GPS and shows me the weather, I am not happy that they are more concerned with making cute Animoji than they are with making my life easier as a professional user of their products.

I have invested tens of thousands of dollars into Apple hardware and I don’t think that a damn plugin manager and compatibility checker is asking for a hell of a lot. I mean, this is a company that spends untold millions of dollars on projecting video games onto your coffee table.

I’m not leaving Apple anytime in the foreseeable future. As a full-time videographer who produces dozens of videos a week I still enjoy the speed of FCPX. But I’ve been spending more time in Resolve and Premier lately and I can’t say I’m not attracted to some of their features…

10/10/2019

Still upset from losing a day of video editing work so bear with me here.

Final Cut Pro X aka FCPX was just updated. It's fast, very fast. Also... it's buggy. One of the core strengths of FCPX is its a massive community of 3rd party plugins, a community that gets seemingly snubbed by Apple on every update. SOMETHING has got to give here and someone on the final cut team should have anticipated this insanity with plugins, at the VERY LEAST by making a way to detect which plugins are causing problems.

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