Social Media Marketing by Mel

Social Media Marketing by Mel www.socialmediamarketingbymel.com
Melissa helps small businesses like Realtors, Insurance Agents, and more to increase their presence on social media.
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We have over 11 years experience in social media marketing. We help small businesses such as Realtors, Insurance Agents, CPA/Bookkeepers , Attorneys, and more increase their presence and get leads from their social media platforms such as:
* Facebook
* LinkedIn
* Instagram
*Twitter
* Google My Business
using a "Top of Mind" awareness and an "Industry Expert" marketing strategy. Our Services include but not limited to:
* Content Creation & Management
* Targeted Marketing
* Theme Management
* Stories & Reels
* Ad Campaigns - Creation, Strategy & Management
* Social Analytics
* Email Marketing

We engage on behalf of your brand, to cultivate meaningful relationships with your audience. We offer month-to-month contracts and billing. ** A Discount is available for quarterly billing & payments. Service areas: Clearlake, League City, Seabrook, Webster, Pearland, Friendswood Houston and beyond

09/17/2026

Okay, grab your Last 10 Customers Worksheet, because today we're starting with Step 1:

WHO were they?

And I don't want you to just write:

“Female, 45.”

That doesn't tell us enough.

I want you to look at each of your last 10 customers and ask:

Were they a homeowner or renter?

Business owner? Parent? Retiree? Professional?

Were they local—or did they come from outside your area?

What stage of life were they in?

Were they the person actually making the buying decision?

And most importantly...

What was going on in their life or business that connected them to what you sell?

Here's an example.

Let's say you're an HVAC company.

You look at your last 10 customers and discover seven were established homeowners who lived within 15 miles of your business.

THAT tells me something.

“Men and women ages 25 to 65”?

That tells me almost nothing.

Now look at YOUR 10.

What keeps repeating?

What life stage, role or circumstance do several of them share?

And here's my favorite question:

Which of those 10 would you LOVE to have 10 more of?

Circle them.

Because we're not trying to invent your ideal customer.

We're looking for clues in the people who already paid you.

Don't have my worksheet yet?

Comment LAST 10 and I'll send it to you.

And come back next Wednesday because we're moving to Step 2:

WHAT did they buy—and what were they REALLY paying you to solve?

09/12/2026

McCoy's Building Supply I love waving to your little inflatable tube guy every time I pass by in Pasadena on Red Bluff. It makes me smile.

09/09/2026

What if I told you your target audience may already be sitting in your customer list? 👀

So many business owners struggle with one question:

“Who am I actually supposed to be marketing to?”

And instead of creating another imaginary customer avatar, I want you to try something different.

👉 Look at your LAST 10 customers.

Over the next few weeks, I’m going to walk you through my Last 10 Method and show you how to look at:

🔎 WHO they were
💰 WHAT they bought — and the problem they were really trying to solve
📍 WHERE they came from
❤️ WHY they chose YOU

Then we’re going to connect the dots.

Because when you start seeing the same things show up over and over again, those aren't guesses.

Those are clues.

And those clues can help you figure out who you should be talking to, what you should be talking about, and where you should be spending your marketing energy.

I created a FREE Last 10 Customers Worksheet so you can follow along with me throughout this series.

👇 Comment LAST 10 and I’ll send you a copy.

And follow along — because we’re about to stop guessing who your audience is and start looking at the people who already bought from you.

09/03/2026

I’ve been to Galveston HOW many times… and I’ve never experienced The Strand like THIS?! 👀🍴

On this episode of Where the Hell is Mel?, I traded my usual wandering around for something a little more delicious —

And y’all… this isn’t just about grabbing a bite to eat.

It’s walking through historic downtown Galveston, discovering local spots, tasting your way through the Strand, learning a little along the way, and having a whole lot of fun doing it. 😂

Good food. Good drinks. Good people. And yes… there may have been a Fireball toast involved. 🥃🔥

The best part? Instead of trying to figure out “Where should we eat?” you get to experience several places along the way.

If you’re visiting Galveston — or you’re a local who thinks you’ve already done everything on the island — put this one on your list.

👀 Watch until the end and tell me: Which stop would YOU have been most excited about?

And if you want details about taking a Taste of the Strand tour, comment TASTE below and I’ll send them your way!

TexasTravel

08/28/2026

POV: You came to Galveston looking for something fun to do…and found THIS. 🌴🍴

You’re strolling through the historic Strand District.

You’re tasting your way through local favorites.

You’re laughing, discovering new places and hearing the stories behind one of Galveston’s most iconic areas.

And for 2+ hours…you’re officially on island time. 🌊

Taste of the Strand isn’t just about what’s on the plate. It’s about experiencing Galveston in a way you probably wouldn’t on your own.

Come hungry. Wear your comfy shoes. We’ll take it from there.

👇 Want to experience it for yourself? Comment STRAND and we’ll send you the tour details!

08/26/2026

Some days I’m behind the computer creating posts, writing captions and planning strategy…

And other days, I’m out in the wild. 😂📸

Shooting photos.
Capturing video.
Looking for those little moments that make great content.
And occasionally saying, “Okay…do that one more time!” 😆

Because good social media isn’t just about posting something to fill a spot on the calendar.

It’s about showing people who you are, what you do and why they should choose YOU.
And sometimes the best content happens when we get out from behind the desk and show your business in action.

This is one of my favorite parts of what I do. ❤️

Your business is already creating content every day. You just need someone who knows how to spot it. 😉

08/23/2026

⚾ THE LITTLE LEAGUE WORLD SERIES JUST GAVE ME THE CUTEST CONTENT IDEA…

I saw this fun way the Little League World Series was introducing their players, and immediately thought—businesses could totally do this too!

Instead of the typical “Meet the Team” post, make it FUN.

Whether you own a boutique, restaurant, law firm, medical practice, or just about any business with a team, ask each person a few unexpected questions:

Favorite food?
Favorite movie?
Go-to drink?
Dream vacation?
Favorite song or artist?
Something people would never guess about you?

Then turn their answers into a fun introduction!

People don't just want to know what your team does—they want to know who they are.

It's simple content, but it gives your audience something to relate to, comment on, and remember.

Connection builds familiarity. Familiarity builds trust. And trust is what helps turn followers into customers.

08/19/2026

Where the Hell is Mel NOW?!

This time I stopped by EskimoHut Pearland in Pearland, and the second I saw a daiquiri called RICK JAMES, there was really only one acceptable decision.

I HAD TO TRY IT. 😂🍹

And yes… Rick James playing in the background was absolutely necessary. 🎶

But the important question is…

👉 Would YOU order a drink based solely on the name? 😂

And if you've been to Eskimo Hut, tell me what I need to try next!

I highly recommend stopping and and getting a daiquiri. They're so very delicious.

📍1909 N. Main St
Pearland

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5011 Bland Street
Seabrook, TX
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