Beau & Liz

Beau & Liz Creating captivating video courses and consulting strategies that help businesses [small + big af] build profitable in-house social systems and strategies.

11/14/2024

Just went live to talk about something we *all* need to do before the new year: audit your Instagram profile to set yourself up for a killer 2025

And after (exaggeratively) auditing about 20 accounts in the last 24 hours—okay, okay, more like 10—we noticed a few trends we’ve got to talk about:

➔ **Inconsistent brand fonts and colors.** Instagram font options are fun, but using too many makes your audience feel like they’re meeting a new brand each time. Pick 2 MAX and Keep it cohesive

➔ **Zero pinned posts and empty highlight reels.** we’re on the fence about highlight reels but here’s the deal, If your highlights are out of date and old, you’re going to come up short on overall brand rizz. So either commit or don’t. Deal?

Pinned posts are a def must tho no questions asked.

➔ **Not using reels and carousels strategically.** Reels = bringing in new followers. Carousels = nurturing your existing audience and driving engagement. Use both, but use them *with intention*.

If you missed the live, don’t worry! Catch us next week or send in your questions to be featured anonymously. ☺️

Here for you always
Beau and Liz

11/11/2024

12 Pell, a barbershop in Chinatown, NYC, transformed into a multi-million dollar brand, pulling in millions of views every month. And it wasn’t by chance.

Their strategy was building a whole world around their brand, making hair care education entertaining,having the barbers become characters, and creating content that people can’t stop watching. 👏

Swipe through for the breakdown! ✂️✨

12 Pell, a barbershop in Chinatown, NYC, transformed into a multi-million dollar brand, pulling in millions of views eve...
11/11/2024

12 Pell, a barbershop in Chinatown, NYC, transformed into a multi-million dollar brand, pulling in millions of views every month. And it wasn’t by chance.

Their strategy was building a whole world around their brand, making hair care education entertaining,having the barbers become characters, and creating content that people can’t stop watching. 👏

Swipe through for the breakdown! ✂️✨

11/08/2024

Is it just us or have you ever tried making a seamless carousel and ended up with a complete and total mess 😅 loll

Creating that smooth, swipe-right flow isn’t just for dating apps—it keeps your audience engaged and actually gets your message across.

A clean carousel means they’re hanging on every slide, swiping through - telling the algorithm that they love your content ☺️

DM for the link to split your carousel - and be honest, do you want the template too? Hehe

🖤
Here for you always
Beau and Liz

11/07/2024

If you reeaallyy want to know…

We met over 10 years ago in college at Montana State (although neither of us were born there) and graduated with BFA’s in graphic design 💙💛 Go bobcats

Now, we live on the cutest little island outside of Seattle while raising our two girls and juggling businesses (and a disgusting amount of cold brew 🤭).

Ahhh time truly has flown.
The days have been long, the years sooo freaking short. 😭

We started freelancing at 20 while working odd jobs on the side and when we graduated college, we decided to quit it all and start our own company.

Full disclosure: it wasn’t as successful as we hoped.

So, we shut it down 11 months in, had a good cry sesh, picked ourselves back up, and started an agency which allowed us to hit six figures within one year.

In between then and now, though, we’ve hit some huge wins, had some epic fails.

Now, we’re building another dream in the middle of the madness.

Here’s to the chaos that keeps things interesting loll.

Most importantly tho THANK U FOR BEING HERE

🖤

Beau and Liz

11/05/2024

This might be controversial…

but we’re big fans of sending a proposal after a client meeting.

Here’s why: it keeps the focus where it should be—on them, not us.

Proposals let us highlight our skills and share what we bring to the table without that awkward, in-the-moment hype.

Instead of worrying about “Did we cover everything?” we can send over a clear, thoughtful recap that speaks to exactly what they need.

Proposals = peace of mind for us, clarity for the client.

11/04/2024

Defying Gravity isn’t just a song anymore—it’s the Wicked marketing playbook.

From iconic green-and-pink products to immersive collabs, brands are diving into the Wicked world ahead of the movie’s big-screen debut.

*This is culture-jacking at its finest, and it’s the secret sauce behind creating memorable, multi-generational moments that go way beyond the theater (remember the Barbie movie and all its products that came with it? - this is that all over again)

So, Whether you’re a fan of Elphaba or just curious about the power of a great story, there’s a lot to learn from Wicked’s marketing magic. ✨💚💕

Stay weird fam,

Beau and Liz


Defying Gravity isn’t just a song anymore—it’s the Wicked marketing playbook. From iconic green-and-pink products to imm...
11/04/2024

Defying Gravity isn’t just a song anymore—it’s the Wicked marketing playbook.

From iconic green-and-pink products to immersive collabs, brands are diving into the Wicked world ahead of the movie’s big-screen debut.

*This is culture-jacking at its finest, and it’s the secret sauce behind creating memorable, multi-generational moments that go way beyond the theater (remember the Barbie movie and all its products that came with it? - this is that all over again)

So, Whether you’re a fan of Elphaba or just curious about the power of a great story, there’s a lot to learn from Wicked’s marketing magic. ✨💚💕

Stay weird fam,

Beau and Liz


11/01/2024

Realized after recording this…

There’s not a problem with the algorithm; the issue runs deeper. It’s about how we’ve been programmed, over time, to consume content on these apps, to crave the dopamine hit of likes, shares, and comments.

We scroll through countless stories, posts, and reels hoping to find a piece of ourselves in them, yet somehow feeling emptier.

We’re taught to measure worth by numbers, to chase trends, to mold our voices and faces to fit into fleeting boxes.

The truth is, we’ve been programmed to consume but not to connect, to view but not to feel deeply.

We’re absorbing so much but understanding so little.

And maybe, just maybe, it’s time to stop letting these apps shape us and start asking how we want to shape our lives.

If this resonates with you drop a 🖤 - we’re here for you always too if you wanna chat.

Beau and Liz

10/28/2024

Bold moves don’t always hit the way we think.

Kennesaw, Tennessee, once made every household own a g@n, thinking it’d boost safety… but it kinda backfired.

In biz, same rules apply—forcing a “one-size-fits-all” approach rarely lands.

Real success comes with adapting to what your people actually need.

Flexibility > forcing it.

🖤
Here for you always,
Beau and Liz

10/24/2024

Some days, life feels heavy.

Trust us, we know that feeling.

So, we started voice journaling to get the thoughts out of our heads—and ChatGPT helps us see what’s really going on beneath the surface. ✨

It’s what we like to call - finding clarity in the chaos hehe

Seriously though, next time things feel overwhelming, try it.

Talk it out, then let ChatGPT help you spot the patterns and beliefs holding you back.

Because sometimes, all we need is a little perspective to take the next step.

Here for you always,

Beau and Liz

10/23/2024

Last week, you asked us about planning content, so today we shared how we use Trello to stay consistent and hold ourselves accountable.

We go live every Wednesday around 4ish. Send us a DM to get reminders, ask questions, or suggest topics you'd like us to cover in future sessions ☺️

Stay weird fam,
Beau and Liz

10/22/2024

Day in our lives as entrepreneurs

10/19/2024

One simple idea can change an entire industry and the story of Sylvan Goldman has to be one of our favorites. After all, you probably use his invention on a weekly basis. 👀

Seriously - Such a powerful lesson in marketing (see the last slide for deets)

🖤
Stay weird fam,
Beau and Liz

One simple idea can change an entire industry and the story of Sylvan Goldman has to be one of our favorites. After all,...
10/19/2024

One simple idea can change an entire industry and the story of Sylvan Goldman has to be one of our favorites. After all, you probably use his invention on a weekly basis. 👀

Seriously - Such a powerful lesson in marketing (see the last slide for deets)

🖤
Stay weird fam,
Beau and Liz

10/16/2024

Weekly instagram live - answering all your questions when it comes to business 🫡

[join us next week- or don’t]

Stay weird fam,

🖤
Beau and Liz

10/16/2024

After running five businesses with two kids under three, you could say we’ve mastered the art of balancing chaos and caffeine. 😅

We don’t know what ‘normal’ is anymore, but we’re thriving ofc

Stay weird fam,
Beau and Liz

10/14/2024

Your tagline is more than just a few words—it’s the key to making your business unforgettable.

It’s your business handshake, your story, and your promise all wrapped into one.

Whether you’re just starting out or looking to refresh your brand, don’t underestimate the power of a killer tagline. - seriously- the amount of people that quoted us on our last one was insanely impressive 🥹😭🖤🙌

Full video on TT

Stay weird fam,

Beau and Liz

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