02/05/2025
Why We Bought an Arm Car 🏁🎥
At Kontent Partners, staying fresh means embracing discomfort. Complacency kills creativity, so we challenge ourselves—whether in storytelling or the tools we use.
Eight years ago, that mindset led us to buy an arm car.
In 2017, we took a six-figure gamble on one of the first arm-mounted camera systems. No guarantees, just late nights, problem-solving, and rethinking production from the ground up. The payoff? A 4X return and a game-changing shift in how we create.
The arm car sparked new collaborations, opened doors, and pushed us beyond cars. We’ve filmed skateboarders, runners, and used it as a mobile jib for agile shoots—all reinforcing our commitment to innovation.
Today, multiple arm systems and vehicles are part of our arsenal. This journey connected us with amazing people, taught us invaluable lessons, and enriched our production world in ways we never imagined. None of it would’ve happened if we’d played it safe.
When things feel routine, take the leap. Discomfort drives growth.
