The Pacific Northwest music community has a long tradition of reacting to its relative geographic isolation by forgoing standard industry protocol in favor of forging its own path. Maybe its something in the water—some sort of intoxicant that’s fueled underground rock scenes ever since The Wailers and The Sonics got out of the garage and started performing in any hole-in-the-walls that would have
them. It’s a phenomenon that fell into the limelight in the early ‘90s when a handful of Washington groups inadvertently harnessed the zeitgeist of a generation who were tired of the panache and excess of the ‘80s. Though grunge was the most widely recognized manifestation of this musical counterculture, it was alongside the twee-core of K Records, the art-rock of Kill Rock Stars, and the cerebral pop of Up Records that Su***de Squeeze Records founder David Dickenson carved his niche. Starting with a 7” from the stripped-down indie duo 764-Hero, Dickenson used his label to release singles and EPs by local acts like Modest Mouse, Elliott Smith, and Pedro The Lion. These artists were to become indie royalty, and by extension, Su***de Squeeze grew from a part-time hobby into a full-time operation. The label stepped up from the 7” game and began issuing full-length albums by growing Seattle exports like Headphones, Minus The Bear, Six Parts Seven, and These Arms Are Snakes. By the time the label hit it’s 10-year birthday, it boasted releases by The Black Keys, Of Montreal, Melvins, Russian Circles, Black Mountain, Les Savy Fav, Hella, Black Heart Procession, and Iron & Wine. Over the past twenty-five years, the Su***de Squeeze roster has grown from a stable of regional indie rock bands into a diverse, international array of artists. The current line-up includes the ecstatic Southern feminist garage rock of The Coathangers, the cerebral futurist pop inventions of Minus the Bear, the smoky reverb-drenched noir rock of L.A. Witch, the fever-dream kitsch and raucous pop of The Paranoyds, the unglued artcore of These Arms Are Snakes, the dusty jukebox punk of SadGirl, the irreverent bedroom-pop confessionals of Julia Shapiro, the ripping riffage and psych mysticism of Death Valley Girls, the sardonic social commentary party anthems of Childbirth, and the riotous rock n’ surf revival of Guantanamo Baywatch. In addition, the label has issued one-off releases by the likes of luminaries such as Ty Segall, Black Lips, and Julianna Barwick. Despite this growth, Su***de Squeeze rejected the common label practice of throwing a bunch of stuff at a wall to see what sticks. The label avoids issuing more than five LPs a year, preferring instead to make sure every release gets the full and proper attention it deserves. Additionally, 7”s are still a beloved format at Su***de Squeeze, even in the millennial age of the mp3. While keeping abreast with the times with digital download options, Su***de Squeeze continues to cater to vinyl collectors and music fans that enjoy the tactile experience of putting a record on the turntable. It’s a mission that falls in line with the aims of those early Northwest musical pioneers—to make something for the pure joy of it, and not because it mirrors the prevalent industry standard.
