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We are one platform: for your voice, your dreams, your visions and the cultivation of our culture. We are The UpNUp.

Our platform will fill a desirable niche consisting of content dedicated to inspiring, uplifting and building up a community of visionaries.

14/07/2025

Ep.1️⃣3️⃣5️⃣ ‘Do It For The Love’

➡️➡️Available Now⬅️⬅️

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10/07/2025

Ep.1️⃣3️⃣5️⃣ ‘Do It For The Love’

➡️➡️Available Now⬅️⬅️

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07/07/2025

Thanks to the pioneer and leader himself, Donald Watts Jr., for joining us!

Ep.1️⃣3️⃣5️⃣ ‘Do It For The Love’

➡️Available this Wednesday 07/09⬅️

Meet one of the pioneers
and foundation builders for PNW 🏀

From transforming UW’s basketball program in the 90’s to raising the next generation of champions and now building one of Seattle’s most respected training academies known as

Three generations.
One incredible basketball dynasty.
Countless lives changed.

Key takeaways and 💎:

• How he transformed UW from 5
wins to back to back tournament runs

•Being the son of SuperSonics Legend “Slick” Watts

•Helping empower Seattle basketball culture

• The training philosophy that consistently
produces college-bound players

• Why “Don’t depend on your trainer, depend
on your training” revolutionizes development

• The difference between coaching from fear vs love

• What makes Seattle basketball culture different from anywhere else in the country

This is basketball mastery, family legacy, and the blueprint for turning pain into purpose.

📸:

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19/06/2025

Ep.1️⃣3️⃣4️⃣ ‘Produce the Dream’

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16/06/2025

Thanks to the young leader and builder himself, Cotto(“BeatsByCotto”), for joining us!

Ep.1️⃣3️⃣4️⃣ ‘Produce the Dream’

➡️Available this Wednesday 06/18⬅️

From a $80 laptop to 850+ production credits!

- this is how turned a
pandemic layoff into hip-hop gold 🎚️

Born in Puerto Rico, raised in Yakima, Cotto was just another college soccer player making beats in his spare time. Then 2020 hit. Lost his lifeguard job, got rejected for the backup position, but two days later?

A studio internship offer landed in his lap.

Most people would play it safe.
Cotto quit everything and bet on himself.

Five years later, he’s the producer behind hits for , Afroman, and

As he climbs - he’s still making sure to help cultivate the up and coming artists from the region that helped put him in position!

📝 What you’ll learn in this episode:

- How he went from $25 first
beat to major label budgets

- Why “scared money don’t make
money” became his motto

- The art of creating studio
environments where magic happens

- How he structures deals to help
artists build generational wealth

- His sample-heavy, 808-driven
signature sound breakdown

- Why in-person collaboration
beats remote work every time

- Real advice for producers trying
to break into the industry

This isn’t just a success story - it’s a blueprint
for turning passion into profession while
lifting your community with you.

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09/06/2025

Thanks to the community builder and leader himself, Ernest Kelly lll, for joining us!

Ep.1️⃣3️⃣3️⃣ ‘Give Back or Give In’

➡️Available this Wednesday 06/11⬅️

When Ernest moved from New Orleans to Seattle in 2019, he couldn’t find the Black business community he was looking for. So he helped build it himself.

Six years later, Ernest Kelly III has created the .black.businesses - a movement that’s changing the economic landscape of the Pacific Northwest, one connection at a time.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

🎯 How a Hampton University grad
turned frustration into action

💼 The real story behind Seattle’s
15% vs 5% business ownership gap

🔥 Why Malcolm X’s autobiography
sparked his community mission

🌱 From ticket reselling to mobile
billboards to community building

💡 His “performance” mindset that
keeps him on the up and up

This conversation goes DEEP on:

• Building authentic community in a new city

• The intersection of business and social justice

• Why networking events are just the beginning

• How to turn personal struggles
into powerful movements

• The importance of mentorship in entrepreneurship

His honesty about the challenges, his strategic thinking, and his commitment to lifting others is exactly what we need to hear right now.

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02/06/2025

Ep.1️⃣3️⃣2️⃣ ‘Keep On Building’

➡️➡️Available Now⬅️⬅️

“You gotta have a supremely high level of risk tolerance. You’re putting up your own capital,
which is scary.” -

Real estate development isn’t for the faint of heart. In our latest episode, Jaebadiah breaks down what it REALLY takes to be a developer—and it’s not what most people think.

🏗️ WHAT REAL DEVELOPERS DO:

• Put their own money on the line (and sometimes lose everything)
• Take responsibility when projects go sideways—not the architect, not the project manager
• Spend months doing due diligence on every property (because not every piece of real estate is gold)
• Stay standing when everyone else falls down

As Jaebadiah puts it:

“If you know what it’s like to wake up tomorrow and this thing goes sideways, it all falls on me—then you’re a developer.”

This episode is packed with insights that will change how you think about risk, responsibility, and what it means to build something from the ground up.

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29/05/2025

Ep.1️⃣3️⃣2️⃣ ‘Keep On Building’

➡️➡️Available Now⬅️⬅️

📸: .jpg

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26/05/2025

Thanks to the ultimate builder & boss himself, Jaebadiah Gardner, for joining us!

Ep.1️⃣3️⃣2️⃣ ‘Keep On Building’

➡️Available this Wednesday 05/28⬅️

Meet jaebadiah, the force behind ‘Gardner Global’ who’s redefining what it means to develop real estate with purpose and cultural integrity.

In this powerful conversation, Jaebadiah shares the wisdom gained from his remarkable journey—from humble beginnings to becoming one of Seattle’s most innovative developers.

What does it take to build wealth that transcends generations? How can buildings honor cultural legacy while creating new opportunities? Jaebadiah tackles these questions with refreshing honesty and hard-earned insight, revealing the principles that have guided his success against all odds.

His story will inspire you to think differently about wealth, community, and what it means to create spaces where people truly belong. This is a masterclass in resilience, vision, and staying true to your roots while building something revolutionary.

ENTREPRENEUR GOLD you can’t miss:

• The counterintuitive reason why starting during a recession became his secret weapon

• His “work first, play later” philosophy that separates successful entrepreneurs from the rest

• The four wealth pillars that matter more than your bank account
(and how to build them from scratch)

• Why he says most people claiming to be “developers” are actually disrespecting the craft

📸: .jpg

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15/05/2025

Ep.1️⃣3️⃣1️⃣ ‘The Hustle is Spiritual’

➡️➡️Available Now⬅️⬅️

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12/05/2025

Thanks to the inspiring builder himself, Jameel Shabazz, for joining us!

Ep.1️⃣3️⃣1️⃣ ‘The Hustle is Spiritual’

➡️Available this Wednesday 05/14⬅️

From cutting hair in 7th grade to owning Seattle’s
‘J Styles Barbershop’ for 20 YEARS, Jameel Shabazz’s journey is a masterclass in purpose-driven hustle.

In our latest episode, Jameel shares how his father, the legendary Brother Benjamin Shabazz’s lessons shaped his path. Also he speaks on how barbershops should be treated as community centers and serve everyone from “the grandmother bringing her grandchild” to “the pastor,” and how faith anchors his business decisions.

Key highlights you won’t want to miss:

• How he turned self-taught skills
into a thriving business

• The surprising way he defines entrepreneurship

• His powerful philosophy of “creating your own sun”

• Why he believes marriage saved his life

• The secret to building a barbershop
that serves the entire community

Whether you’re a barber, business owner, or someone seeking purpose beyond profit, this conversation cuts deeper than hair—straight to what makes a life well-lived.

📸:

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