Talk Radio Advertising

10/28/2022

Insightful words from Elon Musk, "I also very much believe that advertising, when done right, can delight, entertain and inform you; it can show you a service or product or medical treatment that you never knew existed, but is right for you...low relevancy ads are spam, but highly relevant ads are actually content!"

04/20/2022

This is interesting.

The pandemic shook up US counties' populations as Americans looked for cheaper living or a more idyllic lifestyle. Insider mapped the overall results.

08/25/2020

https://hbr.org/2020/08/dont-cut-your-marketing-budget-in-a-recession

04/10/2020

Best time to increase market share! When you competition stops advertising.

With talk of a possible economic slowdown, numerous case studies have pointed out that marketers should not cutback on their advertising. Those advertisers that maintain their "share of voice" or change their ad message to emphasize value, often end up with a higher "share of market".

03/30/2020

Some insightful words during these difficult times.

How to advertise when people are anxious, distracted, and afraid. It's not about features and benefits. It's about relationships.

11/22/2019

A great ad from the 1990s that makes you think.

04/04/2017

https://www.mediapost.com/publications/article/292799/iab-digital-tv-radio-improve-purchase-intent-by.html

Multichannel campaigns can become complex and challenging, but research released Friday by the Interactive Advertising Bureau shows that consumers viewing a constant message across a variety of channels can improve purchase intent by 90% and brand perception by 68%.

01/30/2013

In the second Get Real Tacoma Podcast, Marguerite sits down at Amocat Cafe with Kevin Freitas to talk about how online communities are making a difference in real life- right here in Tacoma! Kevin Freitas is a manager of Internal Projects and Innovation at Sitecrafting, a Tacoma-based Web Design com...

03/27/2012

Not marketing related but incrediabily facinating.
Don Sadoway on an effective way to store energy from intermittent sources like solar and wind.

“If we’re going to get this country out of its current energy situation, we can’t just conserve our way out. We can’t just drill our way out. We can’t bomb our way out. We’re going to do it the old-fashioned, American way. We’re going to invent our way out, working together.”
http://www.ted.com/talks/donald_sadoway_the_missing_link_to_renewable_energy.html?WT.mc_id=3_26_2012_sadowayTED_fb&WT.tsrc=Facebook

TED Talks What's the key to using alternative energy, like solar and wind? Storage -- so we can have power on tap even when the sun's not out and the wind's not blowing. In this accessible, inspiring talk, Donald Sadoway takes to the blackboard to show us the future of large-scale batteries that sto...

03/21/2012

The Quality of Your Product Doesn’t Matter (That Much)
Darren Hardy, Publisher of SUCCESS Magazine

Now I don’t like this fact. I would philosophically argue against this fact. But it is a fact… and the evidence is all around us.

Who makes the best-tasting hamburger in the world? Doubtful you’d anoint McDonald’s with that title, but they outsell everyone else... by many billions of dollars.
What is the best wine in the world? Certainly Franzia (which comes in a box!) wouldn’t be your first or 100th guess, but it is the best selling.

What is the highest-quality bottled water? If you tested it, it certainly wouldn’t be Aquafina (owned by PepsiCo), Dasani (owned by Coca-Cola) or Poland Spring (owned by Nestle Waters), but those are the number 1, 2 and 3 best selling.

Nine times out of 10 it is not the best or highest-quality clothing line, automobile, restaurant, CPA firm, real estate agent, lawyer, furniture manufacturer, refrigerator, etc. that sells the most or becomes the biggest—it is the ones who market themselves the best.

This is the business axiom that I witness all around me every day:
The ultimate success of a product or service is 10% the quality of the product and 90% the quality of the marketing.

Now while I don’t necessarily LIKE that fact, as I believe the success of a product or service should be what’s most important and it should stand ENTIRELY on the value it delivers, that is just not how it works in reality.

03/13/2012

A very interesting article
Is TV Dead? "In every instance where the Internet has offered an alternative to "old media," old media loses. Just take a look at newspapers, CDs, books, and magazines. If content can be gotten cheaper, faster, and easier (with more choice), it will be."
http://www.clickz.com/clickz/column/2155118/tv-dead-live-tv

If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no future.

03/13/2012

Meaningful touch points with good frequency and a call to action = success!

Marketers need to ensure that they've created multiple opportunities for engagement with their brand.