06/26/2026
Tucked into Pioneer Square, Beguiled Books is Seattle’s romance-only bookstore, and owner Ashley Adair has turned it into one of the most charming literary corners in the city. What began as pop-ups in late 2024 grew into a renovated cargo trailer that launched on Valentine’s Day 2025, followed by a run of fairs, markets, and festivals, before the shop finally put down roots in Pioneer Square this fall.
Inside you’ll find everything from love-themed picture books to middle grade first-crush stories, young adult, and every subgenre of romance you can imagine. It’s also an official Art-o-mat location, where original mini art pieces go for $5 each, with most of that money heading straight to the artist.
Need a recommendation? Ashley’s top sellers right now are Our Vicious Oaths by N.E. Davenport, a rare standalone romantasy, and Squatch Out! by local author Deysi O’Donal, a Bigfoot shifter rom-com that Seattle readers cannot get enough of.
And when she steps away from the counter, Ashley’s Seattle go-tos are Caffè D’arte for coffee, The for the cinnamon rolls, and in Alki for date night. Next on her list is cocktails at The Dandy.
Beguiled Books, Pioneer Square.
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