New Engen

10/31/2023

We’re kicking the week off with exciting news! 🚀

New Engen (including Acorn: The Influence Company and LT Partners) just landed a spot on Adweek's 100 Fastest Growing Agencies 2023 list! 🏆🔥

This achievement wouldn't have been possible without the fantastic support of our clients, partners, and our rockstar teams.
We are more energized than ever to keep the momentum going and can’t wait for the growth that lies ahead. 🙌

Thank you, Adweek, for recognizing our efforts, and congrats to the rest of the winners.🏅Learn more and access the full list below .👇

Ready to get growing? Join us:

‎‍💻 New Engen, Inc. openings: https://lnkd.in/e66zC8ZH

🏆 Check out the list of Adweek’s Fastest Growing Agencies: https://www.newengen.com/insights/new-engen-honored-as-one-of-adweeks-fastest-growing-agencies-for-2023

09/28/2023

Today is the day!

"Non-Traditional Partners: The Key To Diversifying Your Affiliate Program"

We're inviting you to a live chat with New Engen's Lacie Thompson as Everflow's Laurie Cutts asks the hard-hitting questions surrounding affiliate partnership strategy.

Thursday, September 28th at 2 PM EST / 11 AM PST

🤔 Why should you join us?

Here are five reasons to register right now:

1️⃣ Expand Your Reach: Explore strategies to broaden your affiliate program's reach, tapping into new markets and demographics.

2️⃣ Boost Conversion Rates: Learn how diversification can lead to increased conversion rates, driving more revenue for your business.

3️⃣ Mitigate Risk: Diversifying your partnerships can help reduce reliance on a single channel, safeguarding your revenue streams.

4️⃣ Stay Competitive: In a rapidly evolving affiliate marketing landscape, staying ahead means embracing diverse strategies to stand out.

5️⃣ Future-Proof Your Program: Prepare your affiliate program for the future by adapting to changing consumer behaviors and industry trends.

Register to secure your spot today: https://www.everflow.io/chats/diversifying-affiliate-program-lacie-thompson?affid=61732

Spread the word and invite your peers. Let's make this webinar a game-changer for your affiliate marketing endeavors ❗ ❗ ❗

08/16/2023

Inc. Magazine has recognized us as one of Inc. 5000’s Fastest Growing Private Companies in America for the third year in a row! (BRB, doing our happy dance.) 🎉

We couldn’t have accomplished this without our people. Making this list directly reflects their commitment to innovation, hard work, and driving significant growth for our clients — who we are honored and grateful for each day for the trust they place in us. 🎉

⭐️Learn more and access the full list of Inc. 5000 companies:

Ready to get growing? Join us:

‎‍💻 New Engen, Inc. openings: https://lnkd.in/e_R88Yd
‎‍💻 Acorn: The Influence Company openings: https://lnkd.in/eEgtpqR3
‎‍💻 LT Partners openings: https://lnkd.in/gqT7tCg

07/28/2023

July was a busy month for Twitter (or should we call it now...? 🤷).

There’s a lot happening, so we got the tea from New Engen leaders on what the shifts mean for app users and marketers 🍵

TLDR 👇

📱 Anna Otieno explains why SPILL is thriving - “These safe space communities are no longer safe, and a platform like Spill is appealing not just because it’s an alternative to Twitter, but because it’s an extension of Black Twitter.”

🙅‍♂️ Adam Telian isn’t sold on X - “There are systemic problems at Twitter that can’t be fixed with a new logo.”

💰 Kevin Goodwin shares his advice for marketers - “Even if you aren’t hyper-reliant on Twitter for driving revenue, this is a reminder to marketers that it’s critical to take a diversified approach to media buying.”

Get the full recap here: https://newengen.com/insights/july-2023-twitter-news-recap

07/26/2023

Marketers are re-evaluating their investments in , evident in the platform's 4% YoY ad sales decline in Q2. 🤷‍♂️📉

Kelly Dye, VP of Product and Innovation at Acorn: The Influence Company, a New Engen Company, reveals how TikTok has taken the spotlight, captivating Gen Z and beyond. 🚀📲

Access the full Digiday article: https://www.newengen.com/insights/heard-on-digiday-the-latest-on-snapchats-ad-business

07/19/2023

The looming strike has serious implications for consumers, brands, and marketers 🪧 Are you prepared?

To brace for impact, the New Engen Strategy team recommends:

📦 Explore alternative shipping providers, giving preference to regional or local options

🤳 Focus marketing efforts on upper-funnel activities like audience growth and engagement

📨 Communicate with customers and keep them updated on the status of their orders

Learn more about the strike and recommendations from Erin Morningstar here: https://newengen.com/insights/what-the-ups-strike-could-mean-for-marketers

07/13/2023

Unraveling the app: A new chapter for social media! 🧵

Meta's latest creation, Threads, has woven its way into the spotlight, poised to stitch together a new narrative for the digital landscape. With a seamless blend of 's essence and 's allure, this app has become the potential "Twitter killer," skyrocketing at an unprecedented pace. 🚀

What does this mean for marketers and creators? Our experts at New Engen weigh in on the implications. 👀

🔸 Anna Otieno, Head of Research, Strategy & Insights, shares how the app powerfully blends threads together user experiences, providing security and organization that Twitter lacks.

🔸 Our VP of Performance Marketing, Adam Telian, recognizes the longing for Twitter's pre-Elon experience and notes that Threads could be the first true competitor.

🔸 Meanwhile, Nora Oliver Bafus, Executive Creative Director, predicts the interwoven possibilities and fresh tools that await marketing creatives and content creators. 🎨✨

Are you on Threads yet?

👉 🪡 Follow the thread to read the complete insight article: https://newengen.com/insights/what-you-need-to-know-about-metas-new-app-threads

07/07/2023

Calling all marketing leaders! 🌟

Want to be in the know before anyone else? Get exclusive access to the latest marketing trends, strategies, and insights with our monthly newsletter to keep you ahead of the curve! 📈💡

➡️ Join our community of marketing execs and subscribe now! 📩 https://lnkd.in/gzkzD63y

06/28/2023

At New Engen, we believe in celebrating diversity and inclusivity and creating safe spaces for all individuals. As Pride Month comes to a close, we want to share our support and belief in the importance of recognizing and honoring the LGBTQIA+ community and our employees. We aim to actively continue fostering a culture of acceptance, respect, and equality where everyone can be their authentic selves. 🌈

During an all-hands dedicated to Pride, we got together to celebrate, learn and connect on the true spirit of Pride. It was a time of sharing personal stories, discussing meaningful allyship, exploring ways to celebrate and get involved, and delving into the rich history of Pride that has shaped this vibrant community.

During our discussions, we explored the history of q***rness, the importance of education around marriage equality, gender-affirming care, q***r history, and celebrated traditions. Our discussions centered around the extensive challenges currently unfolding around us due to the impact of anti-LGBTQIA+ bills and the risks they pose to progress and everyday life.

We want to extend our heartfelt gratitude to all who contributed their knowledge and experiences, helping us deepen our understanding of the importance of creating safe spaces for ourselves and our loved ones and continued support for LGBTQIA+ rights, history, allyship, and safety all year round. ❤️🧡💛💚💙💜

As we wrap up Pride Month, we invite you to join the conversation and share how you celebrated or what Pride means to you in the comments below. 💬

And for those interested in learning more or getting involved, we encourage you to check out the resources and volunteer opportunities shared here: https://newengen.my.canva.site/pride-resources-2023

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06/08/2023

Remember when Google honored New Engen with the Google Premier Partner Award for Online Sales in the U.S. and Canada? Well, it gets better! 🙌

has turned our recognition into an official case study, highlighting our expertise in leveraging Smart Bidding, Performance Max campaigns, and Broad Match search campaigns to drive online sales. 🏆 📈

Discover how our team's strategies resulted in a significant increase in revenue and ROAS for our partner, Graco Children's Products (A Newell Rubbermaid Company).

💡Check out the case study: https://newengen.com/insights/from-premier-partner-to-case-study-feature-googles-case-study-on-our-award-winning-online-sales

06/08/2023

Concerned about optimizing your marketing efforts in a cookie-less world? 🍪🚫👀 There’s still time to register for our upcoming webinar: 1st Party Data Made Easy ⭐

🗓️ Join us this Wednesday, June 7, at 10:00 AM PST (1:00 PM EST) for an exciting discussion hosted by New Engen's VP of Performance Marketing, Kevin Goodwin, Director of Performance Marketing, DJ Sutton, and Meta's Global Customer Marketing Manager, Rohith Neil Bhatia.

Together, they will unveil our groundbreaking Conversion API gateway, the future of conversion measurement, and seamless first-party data. 🚀

Here's why YOU need to be there:

1️⃣ Unleash the Power of First-Party Data: Bid farewell to third-party cookies and embrace the potential of your first-party data like never before. Our Conversion API gateway empowers you to maximize its impact and supercharge your marketing strategies. 📊

2️⃣ Simple and Seamless Implementation: No need to worry about technical complexities! Our solution is designed for easy implementation, ensuring you can harness the power of first-party data immediately. It's time to breeze through the obstacles and unlock your marketing potential. 🌬️

3️⃣ Expert Insights at Your Fingertips: Get ready to absorb invaluable insights, best practices, and success stories shared by our industry experts from New Engen and Meta. They'll equip you with the knowledge and strategies you need to succeed. 💡

Share your burning questions or specific topics you'd like us to cover during the webinar, and we'll address them in our live Q&A session. 📬

Register now: https://newengen.com/conversion-api-webinar-registration

06/08/2023

The post-signal era is here; marketers, it's time to adapt. 🗺️ 👀

Learn how from our VP of Performance Marketing, Adam Telian, in his latest Advertising Week article on performance marketing audience targeting in the post-signal era.

🔑 Understand supply side platforms: Dive deep into the world of SSPs to navigate all platforms offering digital advertising inventory effectively.

🔑 Embrace testing, even in uncertain times: Continuously experiment and optimize your strategies to stay ahead of the game and find your ideal audience.

🔑 Think long-term: Balance audience nurturing and exploration to secure future growth.

Check out our latest blog to learn more: https://newengen.com/insights/in-the-news-performance-marketing-audience-targeting-in-the-post-signal-era