01/14/2025
"REAL TALK ABOUT MARKETING IN 2024... AND BEYOND
Listen up, because I'm about to drop some truth bombs from decades in the trenches of DRTV and digital marketing.
Remember when we could slap together a killer infomercial, buy some late-night slots, and watch the phones light up? Those were the days. But let me tell you where the real money is now...
Here's what I've learned producing everything from multi-million dollar DRTV campaigns to Emmy-nominated content: The game has changed, but the fundamentals haven't. Whether I'm directing international shoots in Southeast Asia or crafting and award winning campaign, it all comes down to one thing - CONNECTING WITH YOUR AUDIENCE WHERE THEY ARE.
The secret sauce? Adapting your message across every damn platform while keeping it consistent and compelling. I've done this for national companies and scrappy startups alike. The results? Top Ten DRTV rankings, 25% boost in conversion rates, and clients who keep coming back for more.
But here's the kicker - you can't just chase trends. You need to understand the psychology of WHY people buy. That's what separates the players from the pretenders.
Want to know how to pivot? Stop thinking platforms and start thinking PEOPLE. Whether it's TikTok or television, WhatsApp or web series, the winners will be those who understand that technology changes but human nature doesn't.
The future belongs to those who can tell a story that sells, regardless of the medium. And trust me, after producing content across continents and cultures, I know a thing or two about making messages that move markets.
Ready to make some real money in this new landscape? Let's talk.
"
Call now to connect with business.
