Siebenthaler Creative

04/07/2025

glad I'm not in the market for a new Herman Miller Aeron chair...

04/07/2025

very clean work from design firm for Industrial design powerhouse Foster+Partners...

Repositioning the industrial design offer within the renowned architecture firm.

04/03/2025

Justin Gignac: can only follow what's already been written, designed, created, drawn, photographed...

I said what I said. I’m not worried about AI taking our jobs as creative people because AI would’ve never invented Spanx. AI doesn’t know what it’s like to feel comfortable in your own skin. AI doesn’t understand how the right outfit makes you feel like $1M. AI can’t empathize with being...

03/28/2025

At this point, other than an untouchable legacy of Hall of Fame advertising, the Coke has not much to recommend it: certainly not nutrition or healthy eating, and now alone in their ability to absolutely pollute the planet.

Analysis published by non-profit group Oceana comes amid fears over human health risks posed by the spread of microplastics

03/23/2025

technically, this satisfies the definition of while fulfilling the minimum requirements of corporate — yet I have questions...

03/17/2025

wondering when — and why — "convenience fee" became a euphemism for "surcharge"... #1984

03/11/2025

If the words loupe, light table, and contact sheet make your ears perk up, you're part of the audience that wonders if there's any way to protect your legacy. (gift article) https://wapo.st/4bFpImS

As photographers try to find homes for their work, archives are vanishing, especially in local journalism.

03/07/2025

Gardening — specifically, creating a when to plant event calendar, is the metaphor Chris Penn uses in this Trust Insights post on a practical use of for everyday activities. As I see more of these common place examples, I'm finding AI less threatening.

INBOX INSIGHTS. March 5, 2025: Finding Joy in AI, Deep Research Prompting email Trust Insights Marketing Analytics Consulting

03/06/2025

Not every piece of news is noteworthy on its own, but over time the steady drip of inside information sets the stage for awareness when it's needed.

This relationship-driven approach sets brands up to have their voice heard when it makes business sense for them. The quiet campaign – a sort of subtle approach to brand building – is an approach PR firms and branding agencies have employed for years. But Hotwire Global’s Heather Craft believe...

03/06/2025

Google Search is in the news these days, as AI cuts into their market, threatening the dominance of what for many is the default browser site. SparkToro's Rand Fishkin ran the numbers to come up with the probable future of search.

Last quarter, we published an extraordinary analysis of hundreds of millions of Google searches alongside our clickstream panel partners at Datos (A

02/17/2025

Rand Fishkin at SparkToro has a few ideas about what works for to and the first two letters are . Short read, big benefits. Takeaway: pros make the difference.

Public relations is a dying trade. Mainstream media has less influence than ever. Pitching for coverage is a thankless, fruitless task. Yeah, well, I

01/28/2025

Paywalls, PR, and pitching placement. The "leave no stone unturned" approach to PR pitches means yes, include publications that have paywalls. Here's why, with supporting stats.

Paywalls can be a boon for news outlets and a pain for PR pros — but what does the general public think? Paywalls seem to be cropping up on every news site, cutting off stories that once would have been freely available to the public. Just this week, CNN announced it will charge users who […]