09/13/2023
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Simply stated, SEO or Search Engine Optimization is a type of internet marketing used to drive traffic to your website using titles, descriptions and keywords.
SEO helps to push your content or website higher in the ranks of Google or other search engines so that you're more visible to your audience. www.teamsikesincomesolutions.com
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TIP #1 USE ON PAGE SEO
Exactly how it sounds. Everything you put on your website can be indexed by crawlers on the web so be strategic in what you put on your page.
TIP #2 USE OFF PAGE SEO
These are the back office things you do on a website that are not visible on the web page itself, but rather in the list you see when you Google something. These things include:
1. Titles- Each page has it's own title which should reflect what the page is actually about.
2. Descriptions- This is a more detailed information about the page and what you are trying to convey to your audience.
3. Keywords-Are usually search words that people would use to look for your product and should be relevant to what is actually on the page.
4. Author-Who you are or your business name.
5. Branding-Making yourself different from other competitors to stand out.
6. Internal Links-Using links from one page of your website to another page helps to rank their importance.
7. Backlinks- Links to your website from another source tell the Google analytics how important your page is. When people share your links, it ranks higher in the Google list.
TIP #3 USE TECHNICAL SEO
This is a catchall that doesn't fall into the other two categories. It has to do with behind the scenes codes, site speed due to file size of images, and mobile friendliness.
TIP #4 USE ETHICAL PRACTICES
Google has a guideline for ethical practices in this regard, but basically you want to become a reputable brand or business by following the rules. Don't be tempted to use other methods because you could ruin your reputation.
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It's complex, but very doable. Ready to Start? Visit our website using the link above or from my profile page.